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Over the Top (OTT) Internet Television: Best Years Lie Ahead

  • ID: 2225684
  • November 2015
  • Region: Global
  • 154 Pages
  • Nakono
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A Compelling Case for Why the Future of TV Distribution will Increasingly Involve the Internet

FEATURED COMPANIES

  • 4 Shbab
  • CBS
  • HBO Now
  • Presto TV
  • Shofha
  • Vevo
  • MORE

The television industry is experiencing a generational upheaval as legacy recorded formats - like DVD and Blu-ray, and distribution infrastructures - like satellite and terrestrial broadcast, are increasingly being replaced by virtual formats and Internet-based distribution.

Freed from the limitations of physical media, linear programming formats and broadcast distribution, television – as an entertainment category – is about to experience its best years yet.

The mass deployment of digital devices has dramatically expanded the consumption envelope which has led to the total number of hours of content being produced per year rising to an all time high. Meanwhile, online publishers are turning to video to attract and retain users, further fueling the demand for new content. It is no wonder that the total number of hours spent viewing television content is higher than ever before.

In the future, the only role for legacy TV business models will be in developing markets which have poorly developed internet infrastructure and in niche market segments - like home theater, or where the target demographic is aged and not interested in changing ingrained behavior READ MORE >

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FEATURED COMPANIES

  • 4 Shbab
  • CBS
  • HBO Now
  • Presto TV
  • Shofha
  • Vevo
  • MORE

1. Executive Summary
Subscription Video On Demand (SVOD)
Digital Retail (DTO/EST) vs. Digital Rental (PPV)
Advertising

2. Introduction
Definitions
What is Over-the-Top (OTT) Internet TV?
Other Types of Internet TV
Internet-enhanced TV
IPTV
Market Participants

3. Market Developments: Last 18 Months

3.1 New Service Launches
Aflix (United States)
BBTV Next (Japan)
CBS (United States)
CineHome (India)
Dplay (Sweden)
Dish Network - Sling TV (United States)
Feelmakers (Spain)
Freeview Play (United Kingdom)
Google Android TV (United States)
HBO Now (United States)
MaaFlix (India)
Movistar Video (Colombia)
Presto TV (Australia)
Sky Online (Germany)
Sony (Japan)
Stan (Australia)
STREFA VOD (Poland)
UKTV (United Kingdom)
VOD365 (United Kingdom)
YouTube Red (United States)
YipTV (United States)
Tfou Max - Children (France)
Ketchup TV - Children (United Kingdom)
Nickelodeon Noggin - Children (United States)
YouTube Kids - Children (United States)

3.2 Service Closures
4 Shbab TV - Egypt
Shofha.com - Egypt
WatchIndia - India
Youzee - Spain
Voddler - Sweden
Revolver - United Kingdom
Aereo - United States
EZTakes - United States
Qplay - United States
Redbox Instant - United States

3.3 Mergers and Acquisitions
TDC - Denmark
Plejmo - Sweden
BlinkBox - United Kingdom
Redux - United States

4. Service Profiles

4.1 ABC iview (Australia)
Company Information
Service Offer
Geographic Availability
Market Data

4.2 Amazon Video (US)
Outline
Background
Revenues
Key Services
Amazon Video
Amazon Fire TV
Amazon Fire TV Stick
Business Model
User Numbers

4.3 Apple TV (US)
Outline
Apple TV
Key Service Features (3rd Gen)
Apple TV (4th Gen)
Business Model and User Numbers

4.4 BBC iPlayer (UK)
Outline
Company Information
BBC iPlayer Description
Service Availability
Service Features
Smartphones, Tablets and Connected TV
Business Model
User Growth

4.5 Google (US)
Outline
Company Information
Google Play
Background
TV and Film Content
Google Chromecast
Chromecast Service Features
Chromecast User Growth
Google TV
Android TV
Business Model

4.6 Hulu (US)
Company Information
Service Offer
Geographic Availability
Market Data

4.7 Netflix (US)
Recent Developments
International Launch Activity
Marketing Partnerships
Apple
Virgin America
Figure 5: Netflix Partners
Subscription Price Rise
A 10% Increase
Analysis
Original Content
Episodic Content
First Feature Film
Analysis
Netflix in the United States
Netflix in International Markets

4.8 PLUS7 (Australia)
Company Information
Service Offer
Geographic Availability
Market Data

4.9 Quickflix (Australia)
Company Information
Service Offer
Geographic Availability
Market Data

4.10 Roku (US)
Company Information
Service Offer
Hardware
Roku TV
Geographic Availability
Market Data

4.11 RTE Player (Ireland)
Company Information
Service Offer
Geographic Availability
Market Data

4.12 Sky: Now TV (UK)
Company Information
Service Offer
NOW TV
NOW TV Content
Sky Store
Geographic Availability
Market Data

4.13 Vevo (US)
Company Information
Service Offer
Vevo
Vevo TV
Geographic Availability
Market Data

4.14 Vudu (US)
Company Information
Service Offer
Geographic Availability
Market Data

4.15 YouTube (US)
Outline
Company Information
YouTube Key Service Features - Movies and TV Shows
YouTube Red
Market Data
Business Model

5. Market Analysis

5.1 Growth Outlook for OTT Internet Television

5.2 Impact of OTT on Broadcast Television
Trend #1: Mobile Penetration
Trend #2: Mobile Data Usage
Trend #3: Wireless Spectrum
Trend #4: TV Viewing
Broadcast Television vs. Mobile
Commercial Television Broadcasters
The TV broadcast equipment market will undergo a massive, structural contraction
Spectral Efficiency
Summary

5.3 Impact of OTT on Physical Video: DVD, Blu-Ray & 4K/UHD Blu-ray

5.4 Impact of OTT on Pay-TV
Impact on Cable TV
License proprietary content
Distribute branded content that is being produced by OTT providers
Resell branded OTT services, like Netflix
Launch rival OTT services
Impact on Satellite TV
Access networks
Rural
Urban
Impact on IPTV
Reach
Mobile

5.5 Analysis: Vendor Landscape

5.6 Market Forecasts
Subscription Video On Demand (SVOD)
Digital Retail (DTO/EST) vs. Digital Rental (PPV)
Advertising

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FEATURED COMPANIES

  • 4 Shbab
  • CBS
  • HBO Now
  • Presto TV
  • Shofha
  • Vevo
  • MORE

Service Directory

Presented in a tabular format, this contains details on 357 OTT Internet TV services worldwide. Illustrating the diversity that characterises the supply side of the OTT TV market, each entry is categorized based on the type of company involved:

- Broadband & IT Services Company
- Cinema Operator
- Content Producer
- E-commerce Retailer
- Entertainment Retailer
- Internet Services
- Marketing Partner for Content Producers
- Media Group
- Mobile Operator owned
- New Entrant: Pure-play OTT Television
- Newspaper Publisher
- Online news Publisher
- Other: Web Services Group
- Pay TV: Cable
- Pay TV: IPTV
- Pay TV: Satellite
- Restreamer
- Social Network
- Sports Events
- Telecom Operator
- Terrestrial Broadcasters: Commercial
- Terrestrial Broadcasters: PSB
- TV Network

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- 4 Shbab
- ABC
- Aflix
- Amazon
- Apple
- BBC
- BBTV
- BlinkBox
- CBS
- CineHome
- Dish/Sling
- Dplay
- EXTakes
- Feelmakers
- Freeview Play
- Google
- HBO Now
- Hulu
- Ketchup Nickelodeon Noggin
- MaaFlix
- Moviestar
- Netflix
- NOW TV
- Plejmo
- PLUS7
- Presto TV
- Qplay
- Quickflix
- Redbox Instant
- Redux
- Revolver
- Roku
- RTE Player
- Shofha
- Sky Online
- Sony
- Stan
- Strefa
- TDC
- Tfou Max
- UKTV
- Vevo
- VOD365
- Voddler
- Vudu
- WatchIndia
- Yip TV
- YouTube
- YouTube Kids
- YouTube Red
- Youzee

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Question Is there subscriber/user data provided for every and all of the OTT players in the report?
Answer Unfortunately the report does not include this information.
Question Is there OTT market size data provided for every and all of the countries in the report?
Answer The report contains regional forecasts only.
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