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Over the Top (OTT) Internet Television: Best Years Lie Ahead

  • ID: 2225684
  • Report
  • May 2016
  • Region: Global
  • 170 Pages
  • Nakono
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Why the future of television distribution will increasingly involve the Internet
The television industry is experiencing a generational upheaval as legacy recorded formats - like DVD and Blu-ray, and distribution infrastructures - like satellite and terrestrial broadcast, are increasingly being replaced by virtual formats and Internet-based distribution.

Freed from the limitations of physical media, linear programming formats and broadcast distribution, television - as an entertainment category - is about to experience its best years yet.

The mass deployment of digital devices has dramatically expanded the consumption envelope which has led to the total number of hours of content being produced per year rising to an all time high. Meanwhile, online publishers are turning to video to attract and retain users, further fueling the demand for new content.

It is no wonder that the total number of hours spent viewing television content is higher than ever before.

In the future, the only role for legacy TV business models will be in developing markets which have poorly developed internet infrastructure and in niche market segments - like home theater, or where the target demographic is aged and not interested in changing ingrained behavior patterns.

This report presents a detailed analysis and projections for the internet television market worldwide.

Apart from details on all the major players and market projections for the four main OTT revenues streams you will find a rich narrative that explains what the market looks like today and what it will become in the future.

This research includes:

- Detailed profiles of 15 leading over the top (OTT) internet TV services: ABC, Amazon, Apple, BBC, Google, Hulu, Netflix, PLUS7, Quickflix, Roku, RTE Player, NOW TV, Vevo, Vudu and YouTube.

- Detailed market forecasts for 47 countries worldwide from 2005 to 2020: Individual breakouts include (i) total service revenues; (ii) SVOD revenues; (iii) SVOD users; (iv) digital retail (DTO/EST) revenues; (v) digital rental revenues (PPV) and (vi) advertising revenues.

- Service launches, closures and mergers/acqusitions over last 12 months: Aflix, BBTV, CBS, CineHome, Dplay, Dish/Sling, Feelmakers, Freeview Play, HBO Now, MaaFlix, Moviestar, Presto TV, Sky Online, Sony, Stan, Strefa, UKTV, VOD365, YouTube Red, Yip TV, Tfou Max, Ketchup Nickelodeon Noggin, YouTube Kids, 4 Shbab, Shofha, WatchIndia, Youzee, Voddler, Revolver, EXTakes, Qplay, Redbox Instant, TDC, Plejmo, BlinkBox, Redux.

- Service directory: includes details on 357 OTT internet television services worldwide.

- Insights and recommendations: Success criteria for a successful OTT internet TV service.

- Regulation: Analysis of the gathewring regulatory environment within which all OTTs are growing.

- Market Consolidation: Analysis of why the OTT market is headed towards a period of consoldation and what form this could take.
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1. Executive Summary
1.1 Subscription Video On Demand (SVOD)
1.2 Digital Retail (DTO/EST) vs. Digital Rental (PPV)
1.3 Advertising

2. Introduction
2.1 Definitions
- What is Over-the-Top (OTT) Internet TV?
- Business Models
- Other Types of Internet TV
- Internet-enhanced TV
- IPTV
2.2 Market Participants

3. Market Developments: Last 18 Months
3.1 New Service Launches - last 18 months (in chronological order)
- 2015 Launches
- Dish Network - Sling TV (United States)
- Presto TV (Australia)
- Stan (Australia)
- MaaFlix (India)
- Hotstar (India)
- JustWatch
- Sony (Japan)
- HBO Now (United States)
- CineHome (India)
- YipTV (United States)
- Movistar Video (Colombia)
- PressPlay TV
- Go90 (Verizon)
- Watchable (Comcast)
- Viu
- YouTube Red (United States)
- Freeview Play (United Kingdom)
- FnacPLAY
- KPN Play
- TV.de
- 2016 Launches
- VIDGO
- Seeso
- Blim
- Voot
- Starz
- Fullscreen
- Trace (France)
3.2 Children’s Service Launches
- Ketchup TV - Children (United Kingdom)
- YouTube Kids - Children (United States)
- Tfou Max - Children (France)
- Nickelodeon Noggin - Children (United States)
- E.Bop.tv - Children (United Kingdom)
- Sky NOW TV Kids Pass - Children (United States)
3.3 Service Closures
- Voddler - Sweden
- Revolver - United Kingdom
- EZTakes - United States
- 4 Shbab TV - Egypt
- Shofha.com - Egypt
- Youzee - Spain
- Snap (Sky) - Germany
3.4 Mergers and Acquisitions
- Plejmo - Sweden
- TalkTalk TV Store - United Kingdom
- Warner Bros. - United States
- Time - United States
- Vimeo - United States

4. Service Profiles
4.1 ABC iview (Australia)
- Company Information
- Service Offer
- Geographic Availability
- Market Data
4.2 Amazon Video (U.S.)
- Outline
- Background
- Revenues
- Key Services
- Amazon Video
- Amazon Fire TV
- Amazon Fire TV Stick
- Amazon Video Direct - TBC
- Business Model
- User Numbers
4.3 Apple TV (U.S.)
- Outline
- Apple TV
- Key Service Features (3rd Gen)
- Apple TV (4th Gen)
- Business Model and User Numbers
4.4 BBC iPlayer (U.K.)
- Outline
- Company Information
- BBC iPlayer Description
- Service Availability
- Service Features
- BBC Store
- Smartphones, Tablets and Connected TV
- Business Model
- User Growth
4.5 Google (U.S.)
- Outline
- Company Information
- Google Play
- Background
- TV and Film Content
- Google Chromecast
- Chromecast Service Features
- Chromecast User Growth
- Google TV
- Android TV
- Business Model
4.6 Hulu (U.S.)
- Company Information
- Service Offer
- Geographic Availability
- Market Data
4.7 Netflix (U.S.)
- Recent Developments
- International Launch Activity
- Marketing Partnerships
- Apple
- Virgin America
- Subscription Price Rise
- A 10% Increase
- Analysis
- Original Content
- Episodic Content
- First Feature Film
- Analysis
- Netflix in the United States
- Netflix in International Markets
4.8 PLUS7 (Australia)
- Company Information
- Service Offer
- Geographic Availability
- Market Data
4.9 Quickflix (Australia)
- Company Information
- Service Offer
- Geographic Availability
- Market Data
4.10 Roku (U.S.)
- Company Information
- Service Offer
- Hardware
- Roku TV
- Geographic Availability
- Market Data
4.11 RTE Player (Ireland)
- Company Information
- Service Offer
- Geographic Availability
- Market Data
4.12 Sky: Now TV (U.K.)
- Company Information
- Service Offer
- NOW TV
- NOW TV Content
- Sky Store
- Geographic Availability
- Market Data
4.13 Vevo (US)
- Company Information
- Service Offer
- Vevo
- Vevo TV
- Geographic Availability
- Market Data
4.14 Vudu (US)
- Company Information
- Service Offer
- Geographic Availability
- Market Data
4.15 YouTube (U.S.)
- Outline
- Company Information
- YouTube Key Service Features - Movies and TV Shows
- YouTube Red
- Market Data
- Business Model

5. Market Analysis
5.1 Growth Outlook for OTT Internet Television
5.2 Impact of OTT on Broadcast Television
- Trend #1: Mobile Penetration
- Trend #2: Mobile Data Usage
- Trend #3: Wireless Spectrum
- Trend #4: TV Viewing
- Broadcast Television vs. Mobile
- Commercial Television Broadcasters
- The TV broadcast equipment market will undergo a massive, structural contraction
- Spectral Efficiency
- Summary
5.3 Impact of OTT on Physical Video: DVD, Blu-Ray & 4K/UHD Blu-ray
5.4 Impact of OTT on Pay-TV
- Impact on Cable TV
- License proprietary content
- Distribute branded content that is being produced by OTT providers
- Resell branded OTT services, like Netflix
- Launch rival OTT services
- Impact on Satellite TV
- Access networks
- Rural
- Urban
- Impact on IPTV
- Reach
- Mobile

6. Analysis: Vendor Landscape

7. Regulation
7.1 Regulatory Environment
7.2 Examples of Current Regulatory Obligations
7.3 Examples of Increasing Regulatory Pressures
7.4 Bottom Line: OTTs will not escape regulation

8. Market Consolidation

9. Market Forecasts
9.1 Subscription Video On Demand (SVOD)
9.2 Digital Retail (DTO/EST) vs. Digital Rental (PPV)
9.3 Advertising

10. About the Authors
Andrew Sheehy
Sara Foster
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If you order the Excel file that comes with this report you will find details on 357 OTT internet TV services.

Details provided for each entry:

- Region of origin
- Country of origin
- Segment (each service is classified according to 26 different types)
- Website
- Description (a description of the service offer and company information)
- Address
- Telephone (where available)
- Fax (where available)
- Email (where available)
- Date added / updated
- Source
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- 4 Shbab
- ABC
- Aflix
- Amazon
- Apple
- BBC
- BBTV
- BlinkBox
- CBS
- CineHome
- Dish/Sling
- Dplay
- EXTakes
- Feelmakers
- Freeview Play
- Google
- HBO Now
- Hulu
- Ketchup Nickelodeon Noggin
- MaaFlix
- Moviestar
- Netflix
- NOW TV
- Plejmo
- PLUS7
- Presto TV
- Qplay
- Quickflix
- Redbox Instant
- Redux
- Revolver
- Roku
- RTE Player
- Shofha
- Sky Online
- Sony
- Stan
- Strefa
- TDC
- Tfou Max
- UKTV
- Vevo
- VOD365
- Voddler
- Vudu
- WatchIndia
- Yip TV
- YouTube
- YouTube Kids
- YouTube Red
- Youzee
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Question Is there subscriber/user data provided for every and all of the OTT players in the report?
Answer Unfortunately the report does not include this information.
Question Is there OTT market size data provided for every and all of the countries in the report?
Answer The report contains regional forecasts only.
Note: Product cover images may vary from those shown
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