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Fantasy Sports Services in the US
IBISWorld, July 2012, Pages: 31
Dreams do come true: Rising sports popularity will bode well for this rapidly growing industry
Fantasy Sports Services
Is this the real life, or is this just fantasy?
While fantasy sports have always been popular, the trend has been growing steadily as more people get connected to the internet and mobile devices, making it easier to manage teams and trades. Despite a stumble during the recession when per capita disposable income was low, the industry has posted double-digit annualized growth since 2007. This industry generates most of its revenue from advertisements, so as advertising expenditure grows, it boots Fantasy Sports Services' revenue. As free time decreases, however, there is less time for consumers to join fantasy leagues, potentially hurting revenue.
This industry develops software and markets an online platform for multiplayer fantasy sports. Fantasy sports are games where participants act as general managers to build teams that compete against other fantasy owners based on the statistics generated by real individual players or professional teams. The most common variation converts statistical performance into points that are compiled and totaled according to a roster selected by a manager that makes up a fantasy team.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
ABOUT THIS INDUSTRY
INDUSTRY AT A GLANCE
Key External Drivers
Industry Life Cycle
PRODUCTS & MARKETS
Products & Services
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Technology & Systems
Regulation & Policy
JARGON & GLOSSARY