3D-Enabled Smartphones - Global Strategic Business Report

Global Industry Analysts, Inc, July 2012, Pages: 355

This report analyzes the worldwide markets for 3D-Enabled Smartphones in Million Units. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2011 through 2018.

The report profiles 29 companies including many key and niche players such as:

- Apple Inc.
- HTC Corporation
- LG Electronics
- Inc.
- Motorola Mobility
- NEC Casio Mobile Communications
- Nokia Corporation
- Samsung Electronics Co.
- Ltd.
- Sharp Corporation
- Sony Mobile Communications AB.

Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

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I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-2
Product Definitions and Scope of Study I-3

II. Executive Summary

1. INDUSTRY OVERVIEW II-1
3D Technologies: A Prelude II-1
Dawn of the 3D Era in Mobile Phones: A Curtain Raiser II-1
Market Ripe for Stereoscopic 3D Display Technologies II-1
Table 1: World Market for Stereoscopic 3D Screens (2018P):
Percentage Share Breakdown of Volume Shipments by End-Use
Application (includes corresponding Graph/Chart) II-2
Innovation Runs High in the Market II-2
Competitive Moves: A Review II-3
Lack of 3D Content for Mobile Phones: A Challenge to Reckon With II-4
3D: A Refreshingly New Platform for Product Differentiation II-4
Emerging Markets to Turbo Charge Future Growth in 3D-Enabled
Smartphones Market II-4
Outlook II-5
Demographic Opportunity Indicator II-5
Table 2: Avid Smartphone Gamers in the US & UK (2011):
Percentage Breakdown of Number of Gamers by Age Group
(includes corresponding Graph/Chart) II-5
Current and Future Analysis II-6

2. PRODUCT OVERVIEW II-7
3D Enabled Smartphones: A Definition II-7
Smartphones with 3D Displays: An Introduction II-7
Types of 3D (Stereoscopic) Technology II-7
Active Stereo 3D II-7
Passive Stereo 3D II-7
Autostereoscopic 3D II-8
Overview of Various Technologies II-8
Active Shutter Technology II-8
Polarized Passive 3D Technology II-8
Autostereoscopic Technology II-8
Technological Limitations II-9

3. RECENT INDUSTRY ACTIVITY II-10
Google Takes Over Motorola Mobility II-10
LG Electronics unveils Optimus 3D Max II-10
LG Electronics Introduces Optimus 3D Max Smartphone with
TriDef®3D Technology of DDD II-10
LG Electronics Unveils LG Optimus 4X HD II-10
ZTE and Rightware Kanzi UI Solution Enter into Partnership to
Unveil Android 4.0 Smartphone II-11
LG Electronics Introduces LG Optimus 3D MAX Smartphone II-11
LG Electronics Launches Optimus L7 Smartphone II-11
SK Telecom to Unveil Optimus 3D-Cube II-12
DDD Group Inks 2-Year Licensing Agreement with Manufacturer of
Mobile Phones II-12
LG Electronics Enters into Partnership with YouTube II-12
HTC Introduces HTC EVO 3D II-12
LG Mobile Launches LG Thrill 4G™ II-13
Sharp Launches Aquos Phone SH-12C Android Smartphone II-13
Huawei Technologies Launches Huawei Vision Mobile Phone II-13
LG Electronics Introduces LG Optimus 3D Smartphones II-13
AKAI Launches AKAI WOW 3D Mobile Phone II-14
Fujitsu Rolls Out docomo PRIME Series™ F-09C Mobile Phone II-14
Nokia and Intel to Establish Research Center in Finland II-14
Spice Mobility Introduces View D Mobile Phone II-14
Zen Mobile Introduces Zen S30 Mobile Phone II-15
Sharp Launches Galapagos 003SH and 005SH 3D Smartphones II-15
Samsung Electronics Unveils SCH-W960 AMOLED 3D Mobile Phone II-15

4. FOCUS ON SELECT PLAYERS II-16
Mobile Phone Vendors with Commercial Products II-16
HTC Corporation (Taiwan) II-16
LG Electronics, Inc. (South Korea) II-16
Motorola Mobility (USA) II-16
NEC Casio Mobile Communications (Japan) II-17
Sharp Corporation (Japan) II-17
Sony Mobile Communications AB (Sweden) II-17
Mobile Phone Vendors with Patented 3D Mobile Display
Technology but With No Commercial Product till Date II-17
Apple Inc (USA) II-17
Nokia Corporation (Finland) II-18
Samsung Electronics Co., Ltd (South Korea) II-18

5. GLOBAL MARKET PERSPECTIVE II-19
Table 3: World Recent Past, Current and Future Analysis for
3D-Enabled Smartphones Market by Geographic Region/Country-
US, Canada, Japan, Europe, Asia-Pacific, Latin America and
Rest of World Markets Independently Analyzed with Annual
Shipments in Million Units for the Years 2011 through 2018
(includes corresponding Graph/Chart) II-19

Table 4: World 8-Year Perspective for 3D-Enabled Smartphones
Market by Geographic Region/Country- Percentage Breakdown of
Unit Shipments for US, Canada, Japan, Europe, Asia-Pacific,
Latin America and Rest of World Markets for the Years 2011 and
2018. (includes corresponding Graph/Chart) II-20

III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Current & Future Analysis III-1
Recent Industry Activity III-1
Key Players III-1
B.Market Analytics III-2
Table 5: US Recent Past, Current & Future Analysis for
3D-Enabled Smartphones Market Analyzed with Number of
Shipments in Million Units for Years 2011 through 2018
(includes corresponding Graph/Chart) III-2

2. CANADA III-3
A.Market Analysis III-3
Current & Future Analysis III-3
B.Market Analytics III-3
Table 6: Canadian Recent Past, Current & Future Analysis for
3D-Enabled Smartphones Market Analyzed with Number of
Shipments in Million Units for Years 2011 through 2018
(includes corresponding Graph/Chart) III-3

3. JAPAN III-4
A.Market Analysis III-4
Current & Future Analysis III-4
Recent Industry Activity III-4
Key Players III-5
B.Market Analytics III-6
Table 7: Japanese Recent Past, Current & Future Analysis for
3D-Enabled Smartphones Market Analyzed with Number of
Shipments in Million Units for Years 2011 through 2018
(includes corresponding Graph/Chart) III-6

4. EUROPE III-7
A.Market Analysis III-7
Current & Future Analysis III-7
Recent Industry Activity III-7
B.Market Analytics III-8
Table 8: Europe Recent Past, Current and Future Analysis for
3D-Enabled Smartphones Market by Geographic Region/Country-
France, Germany, Italy, UK and Rest of Europe Markets
Independently Analyzed with Annual Shipments in Million
Units for the Years 2011 through 2018 (includes
corresponding Graph/Chart) III-8

Table 9: Europe 8-Year Perspective for 3D Enabled
Smartphones Market by Geographic Region/Country- Percentage
Breakdown of Unit Shipments for France, Germany, Italy, UK
and Rest of Europe Markets for the Years 2011 and 2018.
(includes corresponding Graph/Chart) III-9

4a. FRANCE III-10
A.Market Analysis III-10
Current & Future Analysis III-10
B.Market Analytics III-10
Table 10: French Recent Past, Current & Future Analysis for
3D-Enabled Smartphones Market Analyzed with Number of
Shipments in Million Units for Years 2011 through 2018
(includes corresponding Graph/Chart) III-10

4b. GERMANY III-11
A.Market Analysis III-11
Current & Future Analysis III-11
B.Market Analytics III-11
Table 11: German Recent Past, Current & Future Analysis for
3D-Enabled Smartphones Market Analyzed with Number of
Shipments in Million Units for Years 2011 through 2018
(includes corresponding Graph/Chart) III-11

4c. ITALY III-12
A.Market Analysis III-12
Current & Future Analysis III-12
B.Market Analytics III-12
Table 12: Italian Recent Past, Current & Future Analysis for
3D-Enabled Smartphones Market Analyzed with Number of
Shipments in Million Units for Years 2011 through 2018
(includes corresponding Graph/Chart) III-12

4d. THE UNITED KINGDOM III-13
A.Market Analysis III-13
Current & Future Analysis III-13
Key Player III-13
B.Market Analytics III-13
Table 13: UK Recent Past, Current & Future Analysis for
3D-Enabled Smartphones Market Analyzed with Number of
Shipments in Million Units for Years 2011 through 2018
(includes corresponding Graph/Chart) III-13

4e. REST OF EUROPE III-14
A.Market Analysis III-14
Current & Future Analysis III-14
Recent Industry Activity III-14
Key Player III-14
B.Market Analytics III-15
Table 14: Rest of Europe Recent Past, Current & Future
Analysis for 3D-Enabled Smartphones Market Analyzed with
Number of Shipments in Million Units for Years 2011 through
2018 (includes corresponding Graph/Chart) III-15

5. ASIA-PACIFIC III-16
A.Market Analysis III-16
Current & Future Analysis III-16
Recent Industry Activity III-16
Key Players III-19
B.Market Analytics III-21
Table 15: Asia-Pacific Recent Past, Current & Future
Analysis for 3D-Enabled Smartphones Market Analyzed with
Number of Shipments in Million Units for Years 2011 through
2018 (includes corresponding Graph/Chart) III-21

6. LATIN AMERICA III-22
A.Market Analysis III-22
Current & Future Analysis III-22
B.Market Analytics III-22
Table 16: Latin American Recent Past, Current & Future
Analysis for 3D-Enabled Smartphones Market Analyzed with
Number of Shipments in Million Units for Years 2011 through
2018 (includes corresponding Graph/Chart) III-22

7. REST OF WORLD III-23
A.Market Analysis III-23
Current & Future Analysis III-23
B.Market Analytics III-23
Table 17: Rest of World Recent Past, Current & Future
Analysis for 3D-Enabled Smartphones Market Analyzed with
Number of Shipments in Million Units for Years 2011 through
2018 (includes corresponding Graph/Chart) III-23

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 29 (including Divisions/Subsidiaries - 35)

The United States (8)
Canada (2)
Japan (6)
Europe (3)
- Germany (1)
- The United Kingdom (1)
- Rest of Europe (1)
Asia-Pacific (Excluding Japan) (14)
Africa (1)
Middle-East (1)

Against the backdrop of an era obsessed with stunning motion graphics, the use of 3D technology in films and games has gained immense popularity, especially over the last few years. Today, the 3D technology plays an important role in modern entertainment. The flutter created by 3D TVs stands testimony to the trend. The release of the blockbuster Hollywood movie “Avatar” has exerted a catalytic impact on the future of 3D technologies. A new leap in technology, the movie marks the beginning of a revolution in movie viewing experience, one that holds the potential to not just set off a new wave in 3D movie making, but also one that is likely to intensify consumer awareness, interest, and preferences for home 3D products and solutions. The immersive and realistic experience offered by the movie's 3D effects has helped change people's perception of 3D movies, thawing the traditional creativity barriers which until now weighed down the technology. Already feeling the trickling down effects of the 3D revolution is the growing popularity of the use of the technology in mobile electronic devices as evidenced by the heavy influx of new electronic devices with 3D displays. 3D display technologies have struck a hidden goldmine and those capable of providing a stereoscopic perception of 3D depth is poised to spiral in popularity.

Currently igniting interest is the use of the 3D technology in mobile phones. The technology's rapid proliferation in mobile phones is primarily due to the fact that the smaller screen size of the mobile phone makes it ideal for glasses-free 3D. Glasses-free 3D represents important feature ability as it overthrows the risk of encountering the relatively tepid consumer acceptance of the ill fitting glasses witnessed in the 3D TV market till date. With the promise of providing consumers with an exciting new way of interacting with content, demand is forecast to remain healthy as the technology successfully attracts curious consumers into embracing 3D features which were earlier seen as a non-critical requirement and a needless feature component. With the content industry already well along the 3D migration path, the future is expected to witness easy availability of 3D content like 3D games, video, etc, thus encouraging adoption of 3D enabled smartphones. Expected declines in semiconductor manufacturing costs of faster, powerful processors required for supporting 3D will additionally aid in pushing up market penetration by bringing down prices.

An especially persuasive advantage of 3D smartphones is the spectacular 3D gaming experience offered, an invaluable feature enhancement for a gaming enthusiast. 3D games feature graphic with relatively higher depth judgment, accurate spatial localization, and superior surface material perception that provides the tell tale realism of 3D, among others. The added depth information contained in 3D images allows users to grasp and understand the image quickly and accurately and literally live through the game scenario. Currently, over 75% of smartphone owners are avid mobile phone gamers playing on an average atleast one game each week. The increased use of smartphones for playing games as evidenced by the increasing number of game downloads bodes well for the market, since avid mobile phone gamers now have a compelling reason to migrate onto a 3D smartphone for a richer gaming experience.

As stated by Global Industry Analysts's new market research report on 3D Enabled Smartphones, Asia-Pacific represents the most prominent regional market with annual shipments in the region projected to grow at a CAGR of about 143.4% over the analysis period. Robust economic development, increasing spending power and strong mobile subscriber base, particularly in emerging countries such as China and India are expected to drive growth in the region.

Global Industry Analysts ©

- Apple Inc.
- HTC Corporation
- LG Electronics Inc.
- Motorola Mobility
- NEC Casio Mobile Communications
- Nokia Corporation
- Samsung Electronics Co. Ltd.
- Sharp Corporation
- Sony Mobile Communications AB.

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