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AMOLED Displays - Global Strategic Business Report Product Image

AMOLED Displays - Global Strategic Business Report

  • Published: July 2012
  • Region: Global
  • 182 Pages
  • Global Industry Analysts, Inc

This report analyzes the worldwide markets for AMOLED Displays in US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2018.

The report profiles 20 companies including many key and niche players such as:

- AU Optronics Corporation
- BOE Technology Group Co. Ltd
- Chimei Innolux Corporation
- IRICO Group
- Japan Display Inc.
- LG Display Co. Ltd.
- Samsung Mobile Display Co. Ltd.
- Shanghai Tianma Micro-Electronics Co. Ltd.
- Visionox.

Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks.

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AMOLED DISPLAYS

A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3

II. Executive Summary

1. INDUSTRY OVERVIEW II-1
A Prelude II-1
Display Panel Industry Feels the Heat of Recession II-1
Will Growth in Europe be Held Hostage to the European Debt
Crisis? II-2
Current & Future Analysis II-3
SWOT Analysis of AMOLED Display Industry II-3
Key Growth Drivers & Market Restraints II-4
Declining Prices Bolster Prospects II-4
Expanding Applications Bode Well for Market Growth II-4
Purchasing Power Vital for AMOLED Adoption II-4
Shorter Lifespan of OLEDs II-4
Concentration of Manufacturing Units in Southeast Asia II-4
Complex Value Chain II-4
Reduced Profit Margins: A Cause of Concern II-5
AMOLED Production: On the Rise II-5
Table 1: World AMOLED Capacity (2008-2011) (In Thousand ft2)
(includes corresponding Graph/Chart) II-5
AMOLED Display Production Status II-6
Pricing of AMOLED Display Panels II-7
Table 2: Display Panel Price (in US$) in Select Mobile
Devices (2011): Breakdown by Type and Size II-7

2. MARKET DYNAMICS II-8
Transparent and Flexible Displays: The Next Frontier for AMOLEDs II-8
AMOLED Driving Growth in the Small & Medium Displays Market II-8
Efforts on to Increase Display Size II-9
Large-Area AMOLED Technology: Enormous Growth Potential II-9
Production Complexities and Costs: Major Obstacles II-9
High Manufacturing Cost: A Major Hurdle II-9
Performance Challenges Plague AMOLEDs II-9
Supply Concerns Hit AMOLED Displays for Smartphones Market II-10
Supply Shortage Leads Smartphone Makers to Opt for Alternate
Technologies II-10
a-Si TFT Backplane AMOLED Technology: Promising Prospects II-11
China Looks to Break South Korea's Stronghold in the AMOLED
Displays Market II-11

3. DEMAND TRENDS IN MAJOR END-USE MARKETS II-12
AMOLED Handsets II-12
Mobile Devices with AMOLED Display Screens II-12
AMOLED Panels in Smartphones II-13
Table 3: Number of AMOLED Display-based Smartphone Models
(2006-2010) (includes corresponding Graph/Chart) II-13

Table 4: Average Screen Size (inches) of Mobile Devices
(2006-2011) (includes corresponding Graph/Chart) II-14
Display: A Key Differentiating Feature for Smartphone Makers II-14
Rising Mobile Phone Penetration: Opportunity for Growth II-14
An Insight into Mobile Phone Displays Market II-15
Table 5: Global Mobile Displays Market (2012E): Percentage
Share Breakdown of Revenues by Technology - LTPS LCD, a-Si
LCD, AMOLED, CSTN, and PMOLED (includes corresponding
Graph/Chart) II-15
AMOLED Tablet PCs II-15
AMOLED TVs II-16
An Area of Opportunity II-16
Development Efforts in AMOLED TV Displays Market II-16
A Comparative Look at AMOLED TV Panel Development of Samsung II-17
AMOLED Yet to Breach the LCD Wall II-17
Choice of TFT Substrate: A Major Issue II-17
AMOLED TV Market Faces Price Challenge II-17

4. COMPETITIVE LANDSCAPE II-18
Samsung Mobile Display Dominates World AMOLED Displays Market II-18
Samsung Smartphones: Unaffected by AMOLED Shortage II-18
Universal Display: Specialist in PHOLED Technology II-19

5. A BRIEF OVERVIEW OF THE OLED MARKET II-20
A Primer II-20
Market Drivers II-20
Expanding Range of Applications II-20
Purchasing Power: An Essential Requirement for Boosting OLED
Demand II-20
Increasing Potential of OLED Televisions II-20
Large Substrate Mass Production: Potential for Growth II-21
Increasing Demand for OLED Displays in Signage and Mobile
Displays II-21
Increased Demand for Eco-friendly Products II-21
Inherent Benefits Offered by OLED Technology II-21
Constraints for OLED Technology II-22
Higher Product Costs II-22
Price Advantage of Competing Display Technologies II-22
Slower Adoption of OLED Technology II-22
Short Lifespan: A Major Worry II-22
Southeast Asia Dominates OLED Production II-22
Samsung Mobile Display Leads OLED Display Market II-23
Table 6: Leading Players in the World OLED Displays Market
(2010): Percentage Share Breakdown of Unit Shipments for
Samsung Mobile Display, TDK, RiT Display, Pioneer, Visionox,
and Others (includes corresponding Graph/Chart) II-23

6. PRODUCT OVERVIEW II-24
Organic Light Emitting Diodes: An Introduction II-24
OLED Components II-24
Types of OLEDs II-25
Passive Matrix Organic Light Emitting Diodes (PMOLED) II-25
Active Matrix Organic Light Emitting Diodes (AMOLED) II-25
Comparison of AMOLED with Other Display Technologies II-26
AMOLED Vs TFT-LCD II-26
AMOLED Vs Super AMOLED II-27
Advantages of AMOLED Displays II-27
Disadvantages of AMOLED Displays II-28
Applications of AMOLED II-28
Mobile Handsets II-28
Digital Cameras II-28
Tablets/Notebook PCs II-28
Others II-28

7. PRODUCT INNOVATIONS/LAUNCHES II-29
STMicroelectronics Develops STOD13AS Chip for AMOLED Display
Devices II-29
Motorola Mobility Holdings Introduces Motorola RAZR™ XT910 in
China II-29
IGNIS Innovation Develops SuperAMOLED Technology II-29
SoftBank to Introduce Dell Streak Pro 101DL Smartphone in Japan II-29
Samsung Electronics Unveils GALAXY S II HD LTE Smartphone in
South Korea II-30
Samsung Electronics Launches Galaxy Tab 7.7 Tablet II-30
Samsung Electronics Showcases Galaxy Note Android Smartphone II-30
LG Electronics Launches Optimus Sol II-30
Samsung Electronics Launches Samsung i997 Infuse 4G II-31
Samsung Electronics Launches Samsung SCH-W999 Smartphone for
China Telecom II-31
Samsung Electronics Introduces Wave 3 Smartphone in France II-31
Motorola Launches Motorola Droid Razr in India II-31
AT&T Launches Windows 7.5 Mango-based Samsung Smartphones II-31
Google and Samsung Electronics Introduce Galaxy Nexus II-32
Samsung Electronics Introduces Galaxy Tab Models in India II-32
Samsung Electronics Launches Galaxy S II Smartphone II-32
Nokia Launches Nokia 700 in India II-33
Chimei Innolux Introduces TrueOLED Display Technology II-33
Samsung Electronics Unveils Samsung Galaxy S Smartphones II-33
Samsung Electronics Unveils Samsung AMOLED Beam Projector Phone II-33
Samsung Electronics Introduces Continuum Smartphone II-34
US Cellular and Samsung Telecommunications America Introduce
Samsung Mesmerize™ II-34
Samsung Electronics Launches Samsung Epic 4G for Sprint II-34
Samsung Mobile Display Introduces Advanced AMOLED Displays II-35
ITRI Develops FlexUPD Technology for Production of 6-inch
AMOLED Display II-35
Samsung Electronics Unveils Samsung Omnia II Smartphone II-35
Densitron Launches AMOLED Display with Capacitive Touch Sensor
Technology II-35
Samsung Electronics Launches TL320 Digital Camera with 3-inch
AMOLED Display II-36

8. RECENT INDUSTRY ACTIVITY II-37
Samsung Group to Merge Three Display Affiliates into Single
Corporate Entity II-37
Sony to Enter into Partnership with AU Optronics for
Manufacturing AMOLED TVs II-37
Chimei Innolux to Initiate Production at 3.5-Gen AMOLED Plant
in Taiwan II-37
Taiwan Government Forms AMOLED Alliance II-37
Samsung Approaches USPTO for Flexible AMOLED Display Trademark II-38
Japan Display Enters into AMOLED Market II-38
Google Purchases Motorola Mobility Holdings II-38
MagnaChip to Supply Display Driver ICs for Samsung Galaxy S2
LTE Smartphones II-38
DuPont Inks Technology Licensing Agreement with AMOLED
Manufacturer in Asia-Pacific II-39
BOE Technology Group to Establish AMOLED Plant in Mongolia II-39
Samsung Mobile Display Commences Mass Production at AMOLED
Plant in Asan II-39
IRICO Display Devices to Establish AMOLED Test Manufacturing
Line in Foshan City II-39
Air Products and Chemicals Wins Second Contract from Samsung
Mobile Display II-40
LG Increases AMOLED Production II-40
AU Optronics Enter into Partnership with Flexible Display Center II-40

9. FOCUS ON SELECT GLOBAL PLAYERS II-41
AU Optronics Corporation (Taiwan) II-41
BOE Technology Group Co., Ltd. (China) II-41
Chimei Innolux Corporation (Taiwan) II-41
IRICO Group (China) II-42
Japan Display, Inc. (Japan) II-42
LG Display Co., Ltd. (South Korea) II-43
Samsung Mobile Display Co., Ltd. (South Korea) II-43
Shanghai Tianma Micro-Electronics Co., Ltd. (China) II-44
Visionox (China) II-44

10. GLOBAL MARKET PERSPECTIVE II-45
Table 7: World Recent Past, Current and Future Analysis for
AMOLED Displays by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific, and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2009 through 2018 (includes corresponding Graph/Chart) II-45

Table 8: World 10-Year Perspective for AMOLED Displays by
Geographic Region - Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific, and Rest of World
Markets for Years 2009, 2012, and 2018 (includes corresponding
Graph/Chart) II-46

Table 9: World Recent Past, Current and Future Analysis for
AMOLED Displays by End-Use Segment - Portable PCs, Mobile
Handsets, Digital Cameras, Others Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2009 through 2018 (includes corresponding Graph/Chart) II-47

Table 10: World 10-Year Perspective for AMOLED Displays by
End-Use Segment - Percentage Breakdown of Value Sales for
Portable PCs, Mobile Handsets, Digital Cameras, Others
Markets for Years 2009, 2012, and 2018 (includes corresponding
Graph/Chart) II-48

Table 11: World Recent Past, Current and Future Analysis for
AMOLED Displays Analyzed with Annual Shipments in Million
Units for the Years 2009 through 2018 (includes corresponding
Graph/Chart) II-49

III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Product Launches III-1
Strategic Corporate Developments III-3
B.Market Analytics III-4
Table 12: US Recent Past, Current and Future Analysis for
AMOLED Displays Analyzed with Annual Sales Figures in US$
Million for Years 2009 through 2018 (includes corresponding
Graph/Chart) III-4

2. CANADA III-5
Market Analysis III-5
Table 13: Canadian Recent Past, Current and Future Analysis
for AMOLED Displays Analyzed with Annual Sales Figures in
US$ Million for Years 2009 through 2018 (includes
corresponding Graph/Chart) III-5

3. JAPAN III-6
A.Market Analysis III-6
Outlook III-6
Overview III-6
Strategic Corporate Developments III-6
Japan Display, Inc. - A Key Player III-6
B.Market Analytics III-7
Table 14: Japanese Recent Past, Current and Future Analysis
for AMOLED Displays Analyzed with Annual Sales Figures in
US$ Million for Years 2009 through 2018 (includes
corresponding Graph/Chart) III-7

4. EUROPE III-8
A.Market Analysis III-8
Outlook III-8
Product Launches III-8
B.Market Analytics III-9
Table 15: European Recent Past, Current and Future Analysis
for AMOLED Displays by Geographic Region - France, Germany,
Italy, UK, Spain, Russia, and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2009 through 2018 (includes corresponding
Graph/Chart) III-9

Table 16: European 10-Year Perspective for AMOLED by
Geographic Region - Percentage Breakdown of Value Sales for
France, Germany, Italy, UK, Spain, Russia, and Rest of
Europe Markets for Years 2009, 2012, and 2018 (includes
corresponding Graph/Chart) III-10

5. ASIA-PACIFIC III-11
A.Market Analysis III-11
Outlook III-11
China III-11
Challenges Facing China's Efforts to Foray into AMOLED Market III-11
South Korea III-11
Korea Dominates AMOLED Display Production Space III-11
First Mover Advantage Benefits Korean Companies III-11
Taiwan III-12
Taiwan Makes Efforts to Form AMOLED R&D Alliance III-12
AMOLED Panel Manufacturers Expand Production III-12
Product Launches III-12
Strategic Corporate Developments III-18
Key Players III-21
B.Market Analytics III-24
Table 17: Asia-Pacific Recent Past, Current and Future
Analysis for AMOLED Displays Analyzed with Annual Sales
Figures in US$ Million for Years 2009 through 2018 (includes
corresponding Graph/Chart) III-24

6. REST OF WORLD III-25
A.Market Analysis III-25
Outlook III-25
Product Launch III-25
B.Market Analytics III-26
Table 18: Rest of World Recent Past, Current and Future
Analysis for AMOLED Displays Analyzed with Annual Sales
Figures in US$ Million for Years 2009 through 2018 (includes
corresponding Graph/Chart) III-26

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 20 (including Divisions/Subsidiaries - 23)

The United States (2)
Canada (1)
Japan (1)
Europe (3)
- Germany (1)
- The United Kingdom (2)
Asia-Pacific (Excluding Japan) (16)

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