Digital Video Recorders (DVRs) - Global Strategic Business Report

This report analyzes the worldwide markets for Digital Video Recorders (DVRs) by Number of Households in Thousand. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2018.

The report profiles 51 companies including many key and niche players such as Arris Group, Inc., AT&T, Inc., Comcast Corporation, DIRECTV LLC, Echostar Corporation, Kabel Deutschland Holding AG, Motorola Mobility, NAGRAVISION SA, NDS, Philips International B.V., Time Warner Cable, Inc., TiVo, Inc., and Verizon Communications, Inc.

Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

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DIGITAL VIDEO RECORDERS (DVRS)

A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data interpretation & reporting level I-2
Quantitative Techniques & Analytics I-3
Product definitions and scope of study I-3

II. Executive Summary

1. INDUSTRY OVERVIEW II-1
Advanced Technologies Facilitate Television Industry to
Sustain Growth II-1
DVRs Transform the Television Industry II-1
Recession Fails to Curb Viewers' Desire for Entertainment II-2
Steady Growth Prospects for DVRs Market II-2
Table 1: Global DVRs Penetration by Region (2011): Installed
DVRs as % of TV Households (includes corresponding
Graph/Chart) II-3
Cable & DTH: The Leading Platforms for DVRs II-3
Table 2: Global DVR Market by Platform (2011): Percentage
Share Breakdown of Number of DVR Households for Cable, DTH,
DTT, and IPTV (includes corresponding Graph/Chart) II-3
Current and Future Analysis II-4
Noteworthy Trends & Issues II-4
Rapid Digitization of TV: A Potential Opportunity II-4
Table 3: Worldwide Digital TV Penetration Rate (2009):
Breakdown by Geographic Region (includes corresponding
Graph/Chart) II-5
Digital Set Top Boxes Market: On the Rise II-5
Timeshifting Drives DVR Shipments II-5
Network Operators Promote DVRs II-6
Multitasking Trend Fosters Demand for DVRs II-6
DVRs Tend to Increase Attentiveness while Watching TV Shows
and Commercials II-6
Impact of DVR Proliferation on Advertising Industry II-6
DVRs Expected to Instill New Life into Television Industry II-7
nDVRs: Solution to Address Storage Needs of Operators II-7
Dish Network's DVR with Auto-Hop Feature Faces Broadcasters' Ire II-8
Competitive Landscape II-8
Competitive Landscape in the DVR Market II-9

2. PRODUCT OVERVIEW II-10
Digital Video Recorders: A Conceptual Definition II-10
Historic Background II-10
Hard-Disk Based DVRs II-10
Advent of Dual-tuner DVRs II-10
DVR-Integrated Television Sets II-11
VESA-Compatible DVRs II-11
Network Attached Storage DVRs II-11
PC-based DVRs II-11
Mac OS II-11
Linux II-12
Microsoft Windows II-12
Types of DVRs II-12
Standalone Digital Video Recorders II-12
Integrated Set-Top Digital Video Recorders II-12
Remote Storage Digital Video Recorders II-13
Key Media Shifting Concepts II-13
Timeshifting II-13
Placeshifting II-13
Format Shifting/Space Shifting II-14

3. PRODUCT INNOVATIONS/INTRODUCTIONS II-15
EchoStar Launches HDT-610R Ultra Slim Box II-15
AT&T Upgrades U-verse® TV Total Home DVR II-15
Cablevision Systems Introduces Remote-Storage DVR Service in
Bronx II-15
EchoStar Europe Rolls Out SlingLoaded® HDS-600RS HD Digital
Video Recorder II-16
Videocon d2h Introduces High Definition Digital Video Recorder
with 3D II-16
Buffalo Technology (USA) Launches DVR-1/1.0T Digital Video
Recorder II-16
DIRECTV Launches DIRECTV® Whole-Home DVR Service II-16
Kabel Deutschland Introduces High Definition Digital Video
Recorder II-17
Reliance BIG TV Introduces HD DVR in India II-17
Cincinnati Bell Deploys MR-DVR of Motorola II-17
Channel Master Unveils CM-7000PAL DVR II-18
Cox Communications and Cisco Introduce Cox Plus Package II-18
Bharti Airtel Introduces Integrated Digital Video Recorder
Service in India II-18
Fast Forward Video Introduces Micron HD Digital Video Recorder II-18
EchoStar Europe Launches Slimline DVR II-19
Comcast Upgrades DVR Services II-19
Elgato Systems Introduces EyeTV HD DVR II-19
TiVo Introduced TiVo Premiere and TiVo Premiere XL DVR Set-Top
Boxes II-19
Comcast Launches Comcast Mobile App 2.0 II-20
NDS Group Develops Bookable Promos Service for FOXTEL II-20
AverMedia® Information Launches AVerTV HD DVR II-21
Taiwan Broadband Communications Introduces Digital Video
Recorder Service II-21
Dish Networks Introduces ViP 922 ‘Slingloaded' Digital Video
Recorder II-21
Digeo Launches Moxi® High Definition Digital Video Recorder II-22
Panasonic Unveils New Series of Blu-ray DIGA Digital Video
Recorders II-22
Macrovision Unveils New Connected Platform Solution and
Passport tru2way Solution II-22
Hathway Unveils NDS XTV DVR Solution II-23
EchoStar Technologies Launches EchoStar SlingLoadedTM 922 HD DVR II-23

4. RECENT INDUSTRY ACTIVITY II-24
TiVo® Re-Enters into Deployment Partnership with DIRECTV II-24
NDS Group and DIRECTV Renew Agreement II-24
Grande Communications Enters into Agreement with TiVo II-24
TiVo Partners with Comcast II-25
VITEC Multimedia Takes Over Systems Group of Focus Enhancements II-25
Chongqing Cable Collaborates with DOXTV and NDS II-25
Sky Deutschland Selects XTV Technology from NDS Group II-26
DOXTV Enters into Partnership with NDS Group II-26
Hulu™ Collaborates with TiVo for Hulu Plus Content II-26
EchoStar Technologies Selects Broadcom BCM7400 STB SoC Solution II-27
TiVo Enters into Partnership with Samsung Electronics II-27
Suddenlink Communications and TiVo Enter into Partnership II-27
EchoStar Europe Inks Deal with Latens II-28
ARRIS Takes Over Diego II-28
NDS Secures PrimaCom and Tele Columbus Contract II-28
Kabel BW Chooses DVR Technologies of NDS Group II-28

5. FOCUS ON SELECT PLAYERS II-30
Arris Group, Inc. (US) II-30
AT&T, Inc. (US) II-30
Comcast Corporation (US) II-30
DIRECTV LLC (USA) II-31
Echostar Corporation (US) II-32
Kabel Deutschland Holding AG (Germany) II-32
Motorola Mobility (US) II-32
NAGRAVISION SA (Switzerland) II-33
NDS (UK) II-33
Philips International B.V. (The Netherlands) II-33
Time Warner Cable, Inc. (US) II-33
TiVo, Inc. (US) II-34
Verizon Communications, Inc. (US) II-35

6. GLOBAL MARKET PERSPECTIVE II-36
Table 4: World Recent Past, Current and Future Analysis for
Digital Video Recorder by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), and Rest of
World Markets Independently Analyzed with Number of Households
in Thousand for Years 2009 through 2018 (includes
corresponding Graph/Chart) II-36

Table 5: World 10-Year Perspective for Digital Video Recorder
by Geographic Region - Percentage Breakdown of Number of
Households for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), and Rest of World Markets for Years 2009,
2011 and 2018 (includes corresponding Graph/Chart) II-37

III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Outlook III-1
DVRs Revolutionize Video Consumption III-1
Table 6: DVR Penetration in the US (2006-2012): Number of
DVR Subscribers as % of Total TV Households (includes
corresponding Graph/Chart) III-1

Table 7: DVR Penetration Rate in the US by Income Group
(2008) (includes corresponding Graph/Chart) III-2

Table 8: DVR Households in the US (2008): Percentage Share
Breakdown of Number of DVR Homes by Household Income
(includes corresponding Graph/Chart) III-3
Ownership Pattern of DVR Homes III-3
Table 9: DVR Households in the US (2010): Percentage Share
Breakdown of Number of DVRs Owned (includes corresponding
Graph/Chart) III-3
DVRs Fail to Ebb Live TV Viewing III-3
Digital Trend Impacts DVRs Too III-4
Table 10: DVR Penetration in the US (2012E): Percentage
Share Breakdown of Number of DVR Households for Standard
Definition DVR and High Definition DVR (includes
corresponding Graph/Chart) III-4
DVRs Facilitate Parental Control over Children's Viewing
Pattern & Control III-4
Impact of FCC Ruling on Set Top Boxes III-4
Product Launches III-5
Strategic Corporate Developments III-11
Key Players III-13
B.Market Analytics III-18
Table 11: US Recent Past, Current and Future Analysis for
Digital Video Recorder with Number of Households in Thousand
for Years 2009 through 2018 (includes corresponding
Graph/Chart) III-18

2. CANADA III-19
Market Analysis III-19
Table 12: Canadian Recent Past, Current and Future Analysis
for Digital Video Recorders Analyzed with Number of
Households in Thousand for Years 2009 through 2018 (includes
corresponding Graph/Chart) III-19

3. JAPAN III-20
A.Market Analysis III-20
Product Launches III-20
B.Market Analytics III-21
Table 13: Japanese Recent Past, Current and Future Analysis
for Digital Video Recorders Analyzed with Number of
Households in Thousand for Years 2009 through 2018 (includes
corresponding Graph/Chart) III-21

4. EUROPE III-22
A.Market Analysis III-22
Outlook III-22
Eastern Europe: Favorable Growth Prospects III-22
B.Market Analytics III-23
Table 14: European Recent Past, Current and Future Analysis
for Digital Video Recorders by Country/ Region - France,
Germany, Italy, UK, and Rest of Europe Markets Independently
Analyzed with Number of Households in Thousand for Years
2009 through 2018 (includes corresponding Graph/Chart) III-23

Table 15: European 10-Year Perspective for Digital Video
Recorder by Country/ Region - Percentage Breakdown of Number
of Households for France, Germany, Italy, UK, and Rest of
Europe Markets for Years 2009, 2011 and 2018 (includes
corresponding Graph/Chart) III-24

4a. FRANCE III-25
A.Market Analysis III-25
Outlook III-25
CSA's Tender for VOD Services over DTT: Potential for DVR III-25
Strategic Corporate Development III-25
B.Market Analytics III-26
Table 16: French Recent Past, Current and Future Analysis
for Digital Video Recorders Analyzed with Number of
Households in Thousand for Years 2009 through 2018 (includes
corresponding Graph/Chart) III-26

4b. GERMANY III-27
A.Market Analysis III-27
Outlook III-27
Product Launches III-27
Strategic Corporate Developments III-27
Kabel Deutschland Holding AG - A Key Cable Operator III-28
B.Market Analytics III-29
Table 17: German Recent Past, Current and Future Analysis
for Digital Video Recorders Analyzed with Number of
Households in Thousand for Years 2009 through 2018 (includes
corresponding Graph/Chart) III-29

4c. ITALY III-30
Market Analysis III-30
Table 18: Italian Recent Past, Current and Future Analysis
for Digital Video Recorders Analyzed with Number of
Households in Thousand for Years 2009 through 2018 (includes
corresponding Graph/Chart) III-30

4d. THE UNITED KINGDOM III-31
A.Market Analysis III-31
Outlook III-31
Leading DVR Market in Europe III-31
Table 19: DVR Households in the UK (2012E): Percentage
Share Breakdown of Number of Households for PayTV Homes
(Sky+, V+ (Virgin Media), and IPTV DVRs), Freeview+, and
Freesat+ (includes corresponding Graph/Chart) III-31
Advanced Technologies Drive Up Television's Popularity III-31
Product Launches III-32
Strategic Corporate Developments III-33
NDS - A Key Player III-34
B.Market Analytics III-34
Table 20: UK Recent Past, Current and Future Analysis for
Digital Video Recorders Analyzed with Number of Households
in Thousand for Years 2009 through 2018 (includes
corresponding Graph/Chart) III-34

4e. REST OF EUROPE III-35
A.Market Analysis III-35
Outlook III-35
Key Players III-35
B.Market Analytics III-36
Table 21: Rest of Europe Recent Past, Current and Future
Analysis for Digital Video Recorders Analyzed with Number of
Households in Thousand for Years 2009 through 2018 (includes
corresponding Graph/Chart) III-36

5. ASIA-PACIFIC III-37
A.Market Analysis III-37
Outlook III-37
India III-37
Product Launches III-37
Strategic Corporate Developments III-39
B.Market Analytics III-40
Table 22: Asia-Pacific Recent Past, Current and Future
Analysis for Digital Video Recorders Analyzed with Number of
Households in Thousand for Years 2009 through 2018 (includes
corresponding Graph/Chart) III-40

6. REST OF WORLD III-41
Market Analysis III-41
Table 23: Rest of World Recent Past, Current and Future
Analysis for Digital Video Recorders Analyzed with Number of
Households in Thousand for Years 2009 through 2018 (includes
corresponding Graph/Chart) III-41

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 51 (including Divisions/Subsidiaries - 57)

The United States (26)
Canada (1)
Japan (3)
Europe (12)
- Germany (2)
- The United Kingdom (7)
- Rest of Europe (3)
Asia-Pacific (Excluding Japan) (15)

Since the technology’s launch more than a decade ago, DVR market has been witnessing strong growth primarily driven by the increasing affordability of the devices. Though the DVR ownership rate was significantly less during the early 2000s, it has picked pace in the past few years driven by declining prices of DVRs that allowed existing pay TV broadcasters to offer subsidies, while new entrants into the pay TV market could offer DVR as an option to attract new customers. Falling prices have also led satellite and cable operators to offer DVRs in bundled form with other services, which contributed to their increasing popularity particularly among households that are traditionally sought after by the advertising community. DVR adoption has also increased in the past few years in view of the growing sales of hard-disk based gaming consoles that feature comprehensive DVR functionality. Operators are also encouraging subscribers to acquire DVRs, due to the high consumer satisfaction offered by the device and its critical role in enhancing user loyalty. However, the ability of DVRs to record popular programs has made it difficult for networks in some markets to launch new programs at peak periods, as viewers at that time are generally engrossed in watching shows that have been recorded earlier. DVR’s popularity has also raised concerns among the advertising community, due to the technology’s adverse impact on overall ad revenues. Alternate entertainment markets such as DVD rentals and sales are also threatened by DVR’s recording capability.

As stated by the new market research report on Digital Video Recorders, the United States represents the single largest market in terms of number of DVR households. DVRs have revolutionized the manner in which in-view video is consumed, with growth registered even during the economic crisis. In fact, the adverse financial scenario has proven to be a blessing in disguise as more and more people were forced to stay at home and thus sought to indulge themselves through various entertainment modes. Asia-Pacific, although holding an edge over other geographies in terms of its vast population base, is characterized by low penetration of DVRs primarily due to its high cost. Also, digital TV competition in most of Asia-Pacific countries is either non-existent or weak, which in turn makes DVRs relatively expensive for most users. Within Asia-Pacific, Australia, Korea, New Zealand, and Singapore are the nations with highest DVR penetration with average of about 35%. On the other hand, countries such as China, India, Indonesia, Thailand, and Philippines have the lowest penetration rates in the range of 5-7%. The number of DVR households in Asia-Pacific is projected to reach 45.5 million by the year 2015.

In the DVR market, brand recognition, content availability, ease of use, pricing, and functionality are the key competitive factors. While TiVo and ReplayTV were among the foremost DVRs to be offered in the commercial market, presently the market also involves the participation of several cable, telecom, and satellite service providers, who either offer the DVR technology on their own, or depend on independent players for the technology.

Global Industry Analysts ©

Examples of companies mentioned include:

- Arris Group
- AT&T
- Comcast Corporation
- DIRECTV LLC
- Echostar Corporation
- Kabel Deutschland Holding AG
- Motorola Mobility
- NAGRAVISION SA
- NDS
- Philips International B.V.
- Time Warner Cable
- TiVo
- Verizon Communications