• +353-1-416-8900(GMT OFFICE HOURS)
  • 1-800-526-8630(US/CAN TOLL FREE)
  • 1-917-300-0470(EST OFFICE HOURS)
Web Analytics - Global Strategic Business Report Product Image

Web Analytics - Global Strategic Business Report

  • Published: July 2012
  • Region: Global
  • 461 Pages
  • Global Industry Analysts, Inc

This report analyzes the worldwide markets for Web Analytics in US$ Million. The market for Web Analytics in this report is analyzed by the following Category and Service Types: Web Analytics Category - Hosted Web Analytics, Licensed Web Analytics; Web Analytics Service Type - Service Fees, Maintenance Fees, and Others. The report provides separate comprehensive analytics for the US, Canada, Europe, Asia-Pacific and Rest of World. Annual estimates and forecasts are provided for the period 2010 through 2018. A six-year historic analysis is also provided for these markets. The report profiles 88 companies including many key and niche players such as Adobe Systems Incorporated, ComScore Inc., Fireclick, Inc., GoStats, IBM Corporation, Intlock Ltd., Logaholic BV, Metasun Software Corporation, Nabler Web Solutions Pvt. Ltd., Opentracke, Shiny SRL, Tealeaf Technology, Inc., Twitter, Inc., Webtrends, Inc., Google, Inc., and Yahoo! Inc. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks.

For information on site licence pricing please click on Enquire before buying

WEB ANALYTICS

A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Web Analytics Category I-3
Hosted Web analytics I-3
Licensed Web analytics I-4
Web Analytics Service Type I-4
Service Fees I-4
Maintenance Fees I-4
Others I-4

II. Executive Summary

1. INDUSTRY OVERVIEW II-1
Changing Marketing Landscape: A Business Case for Web Analytics II-1
Key Statistical Data II-2
Table 1: Global Recent Past, Current & Future Analysis for
Digital Media Marketing by Geographic Region- US, Canada,
Japan, Europe, Asia-Pacific and Rest of World Markets
Independently Analyzed with Annual Revenues in US$ Million
for Years 2012 and 2018 (includes corresponding Graph/Chart) II-2

Table 2: Global Recent Past, Current & Future Analysis for
Digital Media Marketing by Segment- Online Marketing, Mobile
Marketing and Social Marketing Independently Analyzed with
Annual Revenues in US$ Million for Years 2012 and 2018
(includes corresponding Graph/Chart) II-3

Table 3: Global Advertising Industry (2011): Percentage
Share Breakdown of Ad Spends by Media Formats (includes
corresponding Graph/Chart) II-3

Table 4: Worldwide Internet Market (2011): Breakdown of
Number of Internet Users (in Million) by Region (includes
corresponding Graph/Chart) II-4

Table 5: Worldwide Internet Market (2011): Breakdown of
Internet Penetration Rates (in %) by Region (includes
corresponding Graph/Chart) II-4
Implications of Web Analytics against an Interactive Backdrop II-4
Market Dynamics: An Insight II-5
Recession and Beyond II-5
Outlook II-6
Online advertising Market - Driving the Marketplace II-6
Key Statistical Information II-7
Table 6: World Online Advertising Market (2011): Percentage
Share Breakdown of Online Ad Spends by Geographic Region
(includes corresponding Graph/Chart) II-7

Table 7: Global Market for Online Advertising: (2011):
Percentage Breakdown of Revenues for Mode/ Format- Search,
Display and Other Modes/ Formats (includes corresponding
Graph/Chart) II-7
Web Analytics Tops Online Retailer's Priority List II-8
Table 8: World 5-Year Perspective for B2C e-Commerce Market
by Geographic Region: Percentage Breakdown of Value Sales for
US, Canada, Europe, Asia-Pacific (including Japan) and Rest
of World Markets for Years 2011 & 2015 (includes
corresponding Graph/Chart) II-8
Quality Of Data To Determine the Effectiveness of Web
Analytical Tools II-8
Noteworthy Trends and Issues II-9
Focus Increases on Real-Time Analytics II-9
Market Continues to Favor On-Demand Model II-9
Privacy Issues: A Cause of Concern II-10
Channel Integration: Key to Success in the Marketplace II-10
Free Analytics: Still a Major Threat II-11
Multi-Channel Analytics: Gaining Importance in the Digital Space II-11
Social Media Campaign Analytics: New Flavor in the Analytical
Space II-12
Key Statistical Data II-12
Table 9: Worldwide Online Social Network Ad Spending in US$
Million for Years 2006 through 2011 (includes corresponding
Graph/Chart) II-12
Popular Social Media Tools (2011): Ranking based on Usage II-13
Table 10: World Facebook Population (2011): Percentage
Share Breakdown by Region- Asia-Pacific, North America,
Europe and Rest of World (includes corresponding
Graph/Chart) II-13

2. PRODUCT OVERVIEW II-14
Web Analytics: A Conceptual Definition II-14
How Does Web Analytics Help Online Business? II-14
Categories of Web Analytics II-14
Off-site web analytics technologies II-15
Web server log file analysis II-15
Page Tagging Technology II-15
Packet sniffing technology II-15
IP Geolocation Technology II-15
Click analytics II-15
Customer lifecycle analytics II-15
On-site web analytics II-15
Visitor: II-15
Page View: II-16
Visits/Sessions: II-16
Referring Sites: II-16
Bounce rate/Exit Pages: II-16
Keywords and Phrases: II-16
Deliver Models for Web Analytics II-16
Classification of Service Type II-16

3. PRODUCT/SERVICE LAUNCHES II-17
Anametrix Launches InstaVista 3.0 Business Analytics Solution II-17
Anametrix Introduces SiteVantage™ Web Analytics Solution II-17
IBM Introduces Web Analytics And Digital Marketing
Optimization Suite II-17
Argus Insights Unveils Consumer Innovation Analytics II-17
Twitter to Launch New Web Analytics Tool II-18
Lunexa Unveils Web Analytics Version 2.0 II-18
Intlock Launches New CardioLog 2011 II-18
comScore Unveils Segment Metrix 2.0™ II-19
comScore Introduces comScore Digital Analytix™ II-19
IBM Releases Cloud-Based Software II-19
Logaholic Releases Logaholic Web Analytics 3.0 Version II-20
Personyze Launches SaaS Solution II-20
Microsoft to Launch Microsoft Silverlight Analytics Framework II-21
Franklin Covey Unveils ‘The Speed of Trust Analytics Web
Analytics Solution II-21
ClickTale Launches ClickTale Web Analytics Dashboard II-21
Overstat Introduces Web Analytics Solution II-21
Intlock Introduces Cardiolog Standard Web Analytics for
SharePoint II-22
Nabler Web Solutions Introduces MapMyLead Web Analytics Solution II-22
Intlock Unveils CardioLog 2010 II-22
InSight Offers InSight for SharePoint II-22
Opentracker Unveils Developer Web API II-23
Kampyle Deploys Solutions Through AppExchange II-23
Coremetrics Rolls Out Coremetrics Analytics™ 2010 Online
Marketing Platform II-23
Personyze Integrates with Google Adwords II-24
Unica Introduces Unica Interactive Marketing OnDemand II-24

4. RECENT INDUSTRY ACTIVITY II-25
iLoop Mobile Inks Partnership Agreement with Webtrends II-25
Tealeaf® Takes Over Overstat II-25
Webtrends Acquires Reinvigorate II-25
8 to Infinity and SmarterTools Renew Partnership II-25
Yahoo! And Omnicom to Work Together II-26
Paragon Consulting Partners with Bridgeline Digital II-26
Web Analytics Demystified Partners with Keystone Solutions II-26
Obscene Interactive to Ink Letter of Intent with Web Analytics
Firm II-27
HubSales Inks Partnership Agreement with Anametrix® II-27
comScore Takes Over Nexius Products Division II-27
IBM Acquires Coremetrics II-27
comScore Acquires Nedstat II-28
IBM Acquires Unica II-28
Handy Networks and SmarterTools Renew Partnership II-29
William Hill Online Chooses Web Analytics Solution from Unica II-29
The San Diego Union-Tribune Selects InstaVista Platform from
Anametrix II-29
Unica Enhances Unica NetInsight OnDemand Solution II-30
American Technology Services and Bridgeline Digital Enter into
Partnership II-30
Adobe Systems to Take Over Day Software Holding II-30
Twitter Takes Over Smallthought Systems II-30
Omniture and Kampyle Integrate Bilaterally for Web Analytics
Solution II-31
IQ Workforce Enters into Partnership with Web Analytics
Demystified for Web Analytics Resource Hiring II-31
Kampyle and Nedstat Enter into Partnership to Integrate Web
Analytics Capabilities II-32
Deutsche Telekom Selects AT Internet Web Analytics Solution II-32
Paddy Power Selects Unica NetInsight OnDemand II-32
CareerBuilder.com Procures Omniture SiteCatalyst II-32
Terra Networks Selects Omniture SiteCatalyst II-33
U-Haul Selects Customer Experience Management Solutions of
Tealeaf® II-33
comScore Signs Definitive Agreement to Acquire Certifica II-33
Web Analytics Demystified Forms Partnership with Sapient
Interactive II-34
Adobe Systems Acquires Omniture II-34
IBM Takes Over SPSS II-34
Omniture Enters into Partnership with comScore II-35
Coremetrics Provides Coremetrics Explore™ and Coremetrics
Analytics™ to Virgin Holidays II-35

5. FOCUS ON SELECT PLAYERS II-36
Adobe Systems Incorporated (US) II-36
ComScore Inc (US) II-36
Fireclick, Inc. (US) II-36
GoStats (US) II-37
IBM Corporation (US) II-37
Intlock Ltd. (US) II-37
Logaholic BV (Netherlands) II-37
Metasun Software Corporation (Canada) II-38
Nabler Web Solutions Pvt. Ltd. (India) II-38
Opentracker (Netherlands) II-38
Shiny SRL (Italy) II-38
Tealeaf Technology, Inc. (US) II-38
Twitter, Inc. (US) II-39
Webtrends, Inc. (US) II-39
Google, Inc. (US) II-39
Yahoo! Inc. (US) II-39

6. GLOBAL MARKET PERSPECTIVE II-41
Table 11: World Recent Past, Current & Future Analysis for Web
Analytics Software by Geographic Region - US, Canada, Europe,
Asia-Pacific and Rest of World Markets Independently Analyzed
with Annual Revenue Figures in US$ Million for Years 2010
through 2018 (includes corresponding Graph/Chart) II-41

Table 12: World Historic Review for Web Analytics Software by
Geographic Region - US, Canada, Europe, Asia-Pacific and Rest
of World Markets Independently Analyzed with Annual Revenues
in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) II-42

Table 13: World 15-Year Perspective for Web Analytics Software
by Geographic Region - Percentage Breakdown of Revenues for
US, Canada, Europe, Asia-Pacific and Rest of World Markets for
Years 2004, 2011 & 2018 (includes corresponding Graph/Chart) II-43

Table 14: World Recent Past, Current & Future Analysis for Web
Analytics by Category - Licensed Web Analytics and Hosted Web
Analytics Market Independently Analyzed with Annual Revenues
in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-44

Table 15: World Historic Review for Web Analytics by Category -
Licensed Web Analytics and Hosted Web Analytics Markets
Independently Analyzed with Annual Revenues in US$ Million for
Years 2004 through 2009 (includes corresponding Graph/Chart) II-45

Table 16: World 15-Year Perspective for Web Analytics by
Category - Percentage Breakdown of Revenues for Licensed Web
Analytics and Hosted Web Analytics Market for Years 2004, 2011
& 2018 (includes corresponding Graph/Chart) II-46

Table 17: World Recent Past, Current & Future Analysis for Web
Analytics Service Fees by Geographic Region - US, Canada,
Europe, Asia-Pacific and Rest of World Markets Independently
Analyzed with Annual Revenues in US$ Million for Years 2010
through 2018 (includes corresponding Graph/Chart) II-47

Table 18: World Historic Review for Web Analytics Service Fees
by Geographic Region - US, Canada, Europe, Asia-Pacific and
Rest of World Markets Independently Analyzed with Annual
Revenues in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) II-48

Table 19: World 15-Year Perspective for Web Analytics Service
Fees by Geographic Region - Percentage Breakdown of Revenues
for US, Canada, Europe, Asia-Pacific and Rest of World Markets
for Years 2004, 2011 & 2018 (includes corresponding
Graph/Chart) II-49

Table 20: World Recent Past, Current & Future Analysis for Web
Analytics Maintenance Fees by Geographic Region - US, Canada,
Europe, Asia-Pacific and Rest of World Markets Independently
Analyzed with Annual Revenues in US$ Million for Years 2010
through 2018 (includes corresponding Graph/Chart) II-50

Table 21: World Historic Review for Web Analytics Maintenance
Fees by Geographic Region - US, Canada, Europe, Asia-Pacific
and Rest of World Markets Independently Analyzed with Annual
Revenues in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) II-51

Table 22: World 15-Year Perspective for Web Analytics
Maintenance Fees by Geographic Region - Percentage Breakdown
of Revenues for US, Canada, Europe, Asia-Pacific and Rest of
World Markets for Years 2004, 2011 & 2018 (includes
corresponding Graph/Chart) II-52

Table 23: World Recent Past, Current & Future Analysis for
Other Web Analytics Fees by Geographic Region - US, Canada,
Europe, Asia-Pacific and Rest of World Markets Independently
Analyzed with Annual Revenues in US$ Million for Years 2010
through 2018 (includes corresponding Graph/Chart) II-53

Table 24: World Historic Review for Other Web Analytics Fees
by Geographic Region - US, Canada, Europe, Asia-Pacific and
Rest of World Markets Independently Analyzed with Annual
Revenues in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) II-54

Table 25: World 15-Year Perspective for Other Web Analytics
Fees by Geographic Region - Percentage Breakdown of Revenues
for US, Canada, Europe, Asia-Pacific and Rest of World Markets
for Years 2004, 2011 & 2018 (includes corresponding
Graph/Chart) II-55

III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Outlook III-1
Market Overview III-1
Product/Service Launches III-1
Strategic Corporate Developments III-6
Select Players III-13
B.Market Analytics III-17
Table 26: The US Recent Past, Current and Future Analysis
for Web Analytics Software by Service Type - Service Fees,
Maintenance Fees and Others Markets Independently Analyzed
with Annual Revenue Figures in US$ Million for Years 2010
through 2018 (includes corresponding Graph/Chart) III-17

Table 27: The US Historic Review for Web Analytics Software
by Service Type - Service Fees, Maintenance Fees and Others
Markets Independently Analyzed with Annual Revenue Figures
in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-18

Table 28: The US 10-Year Perspective for Web Analytics
Software by Service Type - Percentage Breakdown of Revenues
for Service Fees, Maintenance Fees and Others Markets for
Years 2004, 2011 and 2018 (includes corresponding
Graph/Chart) III-19

2. CANADA III-20
A.Market Analysis III-20
Outlook III-20
Metasun Software Corporation - A Key Player III-20
B.Market Analytics III-21
Table 29: Canadian Recent Past, Current and Future Analysis
for Web Analytics Software by Service Type - Service Fees,
Maintenance Fees and Others Markets Independently Analyzed
with Annual Revenue Figures in US$ Million for Years 2010
through 2018 (includes corresponding Graph/Chart) III-21

Table 30: Canadian Historic Review for Web Analytics
Software by Service Type - Service Fees, Maintenance Fees
and Others Markets Independently Analyzed with Annual
Revenue Figures in US$ Million for Years 2004 through 2009
(includes corresponding Graph/Chart) III-22

Table 31: Canadian 10-Year Perspective for Web Analytics
Software by Service Type -Percentage Breakdown of Revenues
for Service Fees, Maintenance Fees and Others Markets for
Years 2004, 2011 and 2018 (includes corresponding
Graph/Chart) III-23

3. EUROPE III-24
A.Market Analysis III-24
Outlook III-24
Strategic Corporate Developments III-24
Select Players III-26
B.Market Analytics III-28
Table 32: European Recent Past, Current and Future Analysis
for Web Analytics Software by Service Type - Service Fees,
Maintenance Fees and Others Markets Independently Analyzed
with Annual Revenue Figures in US$ Million for Years 2010
through 2018 (includes corresponding Graph/Chart) III-28

Table 33: European Historic Review for Web Analytics
Software by Service Type - Service Fees, Maintenance Fees
and Others Markets Independently Analyzed with Annual
Revenue Figures in US$ Million for Years 2004 through 2009
(includes corresponding Graph/Chart) III-29

Table 34: European 10-Year Perspective for Web Analytics
Software by Service Type - Percentage Breakdown of Revenues
for Service Fees, Maintenance Fees and Others Markets for
Years 2004, 2011 and 2018 (includes corresponding
Graph/Chart) III-30

4. ASIA-PACIFIC III-31
A.Market Analysis III-31
Outlook III-31
Product/Service Launch III-31
Nabler Web Solutions Pvt. Ltd. - A Key Player III-31
B.Market Analytics III-32
Table 35: Asia-Pacific Recent Past, Current and Future
Analysis for Web Analytics Software by Service Type -
Service Fees, Maintenance Fees and Others Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-32

Table 36: Asia-Pacific Historic Review for Web Analytics
Software by Service Type - Service Fees, Maintenance Fees
and Others Markets Independently Analyzed with Annual
Revenue Figures in US$ Million for Years 2004 through 2009
(includes corresponding Graph/Chart) III-33

Table 37: Asia-Pacific 10-Year Perspective for Web Analytics
Software by Service Type - Percentage Breakdown of Revenues
for Service Fees, Maintenance Fees and Others Markets for
Years 2004, 2011 and 2018 (includes corresponding
Graph/Chart) III-34

5. REST OF WORLD III-35
A.Market Analysis III-35
Outlook III-35
Strategic Corporate Development III-35
B.Market Analytics III-36
Table 38: Rest of World Recent Past, Current and Future
Analysis for Web Analytics Software by Service Type -
Service Fees, Maintenance Fees and Others Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-36

Table 39: Rest of World Historic Review for Web Analytics
Software by Service Type - Service Fees, Maintenance Fees
and Others Markets Independently Analyzed with Annual
Revenue Figures in US$ Million for Years 2004 through 2009
(includes corresponding Graph/Chart) III-37

Table 40: Rest of World 10-Year Perspective for Web
Analytics Software by Service Type - Percentage Breakdown of
Revenues for Service Fees, Maintenance Fees and Others
Markets for Years 2004, 2011 and 2018 (includes
corresponding Graph/Chart) III-38

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 88

The United States (58)
Canada (3)
Europe (21)
- Germany (3)
- The United Kingdom (6)
- Italy (2)
- Spain (1)
- Rest of Europe (9)
Asia-Pacific (Excluding Japan) (2)
Middle East (4)

Note: Product cover images may vary from those shown

RELATED PRODUCTS

Our Clients

Our clients' logos