The COVID-19 lockdowns have had a strong positive effect on the gardening category in Malaysia, boosting demand as consumers spend more time at home and turn to gardening as a hobby. Multiple lockdowns over 2020 and 2021 have meant that consumers could not travel, only socialise sporadically, and entertain themselves in limited ways. Also, given so much time inside, many chose gardening as a hobby to connect with nature and the outdoors.
This Gardening in Malaysia report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2026 illustrate how market demand is expected to evolve in the medium-term.
Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Gardening in Malaysia report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2026 illustrate how market demand is expected to evolve in the medium-term.
Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Gardening market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
KEY DATA FINDINGS2021 DEVELOPMENTS
- COVID-19 crisis helps gardening gain traction in urban areas
- Rising share for unbranded products and e-commerce as consumers seek affordability and special deals
- Local player retains lead as Ikano Corp slips to fourth place
- Lasting trend towards homegrown vegetables in urban areas
- Convenience and pricing to remain key to consumer purchasing decisions
- E-commerce to continue gaining share thanks to convenience and value for money offers
- Table 1 Sales of Gardening by Category: Value 2016-2021
- Table 2 Sales of Gardening by Category: % Value Growth 2016-2021
- Table 3 NBO Company Shares of Gardening: % Value 2017-2021
- Table 4 LBN Brand Shares of Gardening: % Value 2018-2021
- Table 5 Distribution of Gardening by Format: % Value 2016-2021
- Table 6 Forecast Sales of Gardening by Category: Value 2021-2026
- Table 7 Forecast Sales of Gardening by Category: % Value Growth 2021-2026
EXECUTIVE SUMMARY
- Home and garden in 2021: The big picture
- 2021 key trends
- Competitive landscape
- Retailing developments
- What next for home and garden?
- Table 8 Sales of Home and Garden by Category: Value 2016-2021
- Table 9 Sales of Home and Garden by Category: % Value Growth 2016-2021
- Table 10 NBO Company Shares of Home and Garden: % Value 2017-2021
- Table 11 LBN Brand Shares of Home and Garden: % Value 2018-2021
- Table 12 Distribution of Home and Garden by Format: % Value 2016-2021
- Table 13 Distribution of Home and Garden by Format and Category: % Value 2021
- Table 14 Forecast Sales of Home and Garden by Category: Value 2021-2026
- Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2021-2026
- Summary 1 Research Sources
