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Baby and Child-Specific Products in Cameroon

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    Report

  • 21 Pages
  • June 2023
  • Region: Cameroon
  • Euromonitor International
  • ID: 2229140
Sensitisation campaigns of new mothers post birth and increased access to information on infant care is having an impact on the way most parents take care of their infants. There is a growing shift from the use of alternative cleaning techniques such as toilet paper/cloths and water to baby wipes. Parents are more aware of how sensitive their babies’ skins are and the need to use the right product to maintain good infant hygiene.

The analyst's Baby and Child-specific Products in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product Coverage:
Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data Coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baby and Child-specific Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

BABY AND CHILD-SPECIFIC PRODUCTS IN CAMEROONKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Growing preference for baby wipes in place of toilet tissue helps drive overall category growth
  • Les Laboratoires Biopharma retains its outright lead due to an affordable and wide range of offering
  • Baby and child-specific skin care sees strong growth while medicated baby and child-specific products fair less well
PROSPECTS AND OPPORTUNITIES
  • Growing hygiene and health consciousness drive growth of baby and child-specific toiletries
  • Supermarkets a key channel in major cities for sales of baby and child-specific products
  • Increased spending on infant care contributes to the growth of baby and child-specific products
CATEGORY DATA
  • Table 1 Sales of Baby and Child-specific Products by Category: Value 2017-2022
  • Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
  • Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
  • Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
  • Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
  • Table 6 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
  • Table 7 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
  • Table 8 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
  • Table 9 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BEAUTY AND PERSONAL CARE IN CAMEROON
EXECUTIVE SUMMARY
2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources