The significant increase in the amount of time consumers spent at home and the restrictions placed on consumer foodservice operations led to a considerable increase in home cooking and at-home dining during the pandemic years. With takeaway food not being a viable regular option for most consumers, this boosted demand for cookware (especially essential categories like stove top cookware) and dinnerware.
This Homewares in Malaysia report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2026 illustrate how market demand is expected to evolve in the medium-term.
Product coverage: Dining, Kitchen.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Homewares in Malaysia report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2026 illustrate how market demand is expected to evolve in the medium-term.
Product coverage: Dining, Kitchen.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Homewares market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
KEY DATA FINDINGS2021 DEVELOPMENTS
- Rise in home cooking and at-home dining continues to support category sales
- Tupperware retains lead although Zebra Kitchenware narrows the gap
- Significant shift to e-commerce continues, despite desire for quality outranking price
- Economic uncertainty could maintain popularity of cooking at home and continue to boost stove-top cookware sales
- Potential for upmarket trend despite challenging economic conditions
- E-commerce trend expected to stick in homewares
- Table 1 Sales of Homewares by Category: Value 2016-2021
- Table 2 Sales of Homewares by Category: % Value Growth 2016-2021
- Table 3 Sales of Homewares by Material: % Value 2016-2021
- Table 4 NBO Company Shares of Homewares: % Value 2017-2021
- Table 5 LBN Brand Shares of Homewares: % Value 2018-2021
- Table 6 Distribution of Homewares by Format: % Value 2016-2021
- Table 7 Forecast Sales of Homewares by Category: Value 2021-2026
- Table 8 Forecast Sales of Homewares by Category: % Value Growth 2021-2026
EXECUTIVE SUMMARY
- Home and garden in 2021: The big picture
- 2021 key trends
- Competitive landscape
- Retailing developments
- What next for home and garden?
- Table 9 Sales of Home and Garden by Category: Value 2016-2021
- Table 10 Sales of Home and Garden by Category: % Value Growth 2016-2021
- Table 11 NBO Company Shares of Home and Garden: % Value 2017-2021
- Table 12 LBN Brand Shares of Home and Garden: % Value 2018-2021
- Table 13 Distribution of Home and Garden by Format: % Value 2016-2021
- Table 14 Distribution of Home and Garden by Format and Category: % Value 2021
- Table 15 Forecast Sales of Home and Garden by Category: Value 2021-2026
- Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2021-2026
- Summary 1 Research Sources
