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Breakfast Cereals: Global Industry Guide
MarketLine, Jan 2011, Pages: 167
The Breakfast Cereals: Global Industry Guide is an essential resource for top-level data and analysis covering the Breakfast Cereals industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.
Scope of the Report
- Contains an executive summary and data on value, volume and segmentation
- Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies
- Incorporates in-depth five forces competitive environment analysis and scorecards
- Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).
- Includes a five-year forecast of the industry
Highlights
- The global breakfast cereals market grew by 4.2% in 2009 to reach a value of $25,637.3 million.
- In 2014, the global breakfast cereals market is forecast to have a value of $31,450.4 million, an increase of 22.7% since 2009.
- The global breakfast cereals market grew by 2.8% in 2009 to reach a volume of 3,791 million kilograms.
- In 2014, the global breakfast cereals market is forecast to have a volume of 4,363.6 million kilograms, an increase of 15.1% since 2009.
- Ready-to-eat cereals is the largest segment of the global breakfast cereals market, accounting for 87.8% of the market's total value.
- Americas accounts for 64.7% of the global breakfast cereals market value.
- Kellogg Company is the leading player in the global breakfast cereals market, generating a 37% share of the market's value.
Why you should buy this report
- Spot future trends and developments
- Inform your business decisions
- Add weight to presentations and marketing materials
- Save time carrying out entry-level research
Market Definition
The breakfast cereals market consists of hot cereals and ready-to-eat cereals. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchange rates.
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