Sports Marketing 2013

Richard K Miller & Associates, September 2012, Pages: 476

First published in 1997, this annual reference handbook is a comprehensive analysis of spectator sports, sports media, professional sports franchises, and sports marketing. Expanded to 476 pages and 75 chapters, this is our most comprehensive assessment of the U.S. sports business ever.

Sports Marketing 2013 will provide you with the most recent statistics and data available. This assessment of the $400 billion sports marketplace includes 15 categories of spectator sports, 32 marquee sports events, 116 major league sports franchises, advertising, sports participation, sporting goods, sports-related travel, golf, tennis, collegiate sports, women's professional sports, and the minor leagues. Sports marketing topics include sports broadcasting and advertising, periodicals, sports online, mobile media, licensing, sponsorships, and athlete endorsements.

Over 1,200 website links - directly embedded into the electronic edition - will direct you to additional market research and other resources important to the sports business marketplace.

Previous editions have been used by advertising agencies, professional sports teams, sports agents, public and college libraries, and university sports management programs. This is the best selling publication of its kind available from any source.

1 MARKET SUMMARY
1.1 The U.S. Sports Market
1.2 Major Events
1.3 Sports Teams
1.4 Athletes

2 TOP SPORTS CITIES
2.1 Overview
2.2 Avid Sports Fans City-by-City
2.3 Attending Spectator Sports Events
2.4 College Basketball
2.5 Professional Sports
2.6 Major League Baseball
2.7 Professional Basketball
2.8 Professional Football
2.9 Professional Hockey
2.10 Soccer
2.11 NASCAR
2.12 Top Minor League Markets
2.13 Market Resources

PART I: SPORTS MARKET SEGMENTS

3 ADVERTISING & SPONSORSHIPS
3.1 Market Assessment
3.2 Athlete Endorsements
3.3 Advertising Agencies in Sports Marketing
3.4 Sports Sponsorships
3.5 Sports Website Marketing
3.6 Naming Rights
3.7 Jersey Rights
3.8 Market Resources

4 CONCESSIONS
4.1 Market Assessment
4.2 Concessionaires

5 FANTASY SPORTS
5.1 Market Assessment
5.2 Demographics
5.3 Market Characteristics and Trends
5.4 Fantasy Football

6 GAME PROMOTIONS
6.1 Overview
6.2 Giveaways
6.3 Promotions and Events
6.4 All-You-Can-Eat Promotions

7 LICENSING
7.1 Professional Sports Properties
7.2 Top Selling Professional Sports Jerseys
7.3 Collegiate Properties
7.4 Market Resources

8 MEMORABILIA
8.1 Market Assessment
8.2 Sports Memorabilia Auctions
8.3 Sports Cards
8.4 Market Resources

9 PARTICIPATION & RECREATION
9.1 Aerobics, Conditioning and Fitness
9.2 Individual Sports
9.3 Racquet Sports
9.4 Team Sports
9.5 Outdoor Sports
9.6 Water Sports
9.7 Winter Sports
9.8 Market Resources

10 SPORTING GOODS
10.1 Market Assessment
10.2 Marketshare Leaders
10.3 Total Sporting Goods Spending
10.4 Spending Distribution
10.5 Trends
10.6 Market Resources

11 SPORTS FANS
11.1 Demographic Profile Of U.S. Sports Fans
11.2 Favorite Sports

11.3 Avid Fans
11.4 Fan Base By Gender
11.5 Fan Base By Age
11.6 Average Age By Sport
11.7 Fan Base By Ethnicity
11.8 Fan Base By Income
11.9 Female Fans
11.10 Youth Fans
11.11 African-American Fans
11.12 Hispanic-American Fans

12 SPORTS MANAGEMENT
12.1 Overview
12.2 Sports Management Agencies
12.3 Academic Programs
12.4 Market Resources

13 SPORTS TRAVEL
13.1 Market Assessment
13.2 Favorite Cities For Sports Travel
13.3 Economic Impact of Major Events
13.4 Sports Museums and Halls of Fame
13.5 Baseball Spring Training
13.6 Sports-Specialist Travel Agencies

14 STADIUMS & ARENAS
14.1 Sports Facility Construction
14.2 Professional Sports Stadiums and Arenas
14.3 Financing
14.4 Premium Seating

15 TICKETING
15.1 Market Assessment
15.2 Secondary Ticketing
15.3 Moving Unsold Ticket Inventory
15.4 Dynamic Pricing
15.5 Ticketing Through Social Networks
15.6 Market Resources

PART II: SPORTS MEDIA

16 SPORTS TELEVISION BROADCASTING
16.1 Most Viewed Sports Telecasts
16.2 Major Sports Networks
16.3 Broadcast Rights Agreements
16.4 Sports Programming On Cable Networks
16.5 League Networks
16.6 Regional Sports Networks
16.7 Sport-Specific Networks
16.8 College Sports Broadcasts
16.9 International Sports Networks

17 SPORTS RADIO
17.1 Sports Radio Stations
17.2 Sports Radio Networks
17.3 The Sports Radio Audience
17.4 Advertising
17.5 Sports on Satellite Radio
17.6 Live Broadcast Baseball
17.7 Market Resources

18 SPORTS PERIODICALS
18.1 Market Assessment
18.2 Circulation
18.3 List of Sports Periodicals
18.4 Market Resources

19 NEWSPAPER SPORTS SECTIONS
19.1 How Fans Obtain Sports News
19.2 Sports Section Readership
19.3 Sports Editors
19.4 Trends in Sports News Coverage
19.5 Market Resources

20 SPORTS ONLINE
20.1 Market Assessment
20.2 Sports Websites
20.3 Sports Website Visitor Demographics
20.4 Major League Sports Streaming Packages
20.5 Live Sports Online
20.6 Independent Sports Sites
20.7 Market Resources

21 MOBILE
21.1 Overview
21.2 Smartphone Access For Sports Content
21.3 Professional Sports Leagues' Apps
21.4 In-Game Enhancements and Promotions
21.5 Mobile Access While Watching Sports On TV

PART III: PROFESSIONAL LEAGUE SPORTS

22 MAJOR LEAGUE BASEBALL
22.1 Attendance
22.2 Team Valuations
22.3 Franchise Transactions
22.4 Fan Cost Index
22.5 Favorite Teams
22.6 Fan Loyalty
22.7 Television Broadcasts
22.8 Social Media
22.9 World Series
22.10 MLB All-Star Game
22.11 Sponsorships
22.12 Fan Demographics
22.13 Market Resources

23 NATIONAL BASKETBALL ASSOCIATION
23.1 Attendance
23.2 Team Valuations
23.3 Franchise Transactions
23.4 Fan Cost Index
23.5 Fan Loyalty
23.6 Television Broadcasts
23.7 Social Media
23.8 NBA Finals
23.9 NBA All-Star Game
23.10 Sponsorships
23.11 Fan Demographics
23.12 Market Resources

24 NATIONAL FOOTBALL LEAGUE
24.1 Attendance
24.2 Team Valuations and Revenue
24.3 Franchise Transactions
24.4 Fan Cost Index
24.5 Favorite Teams
24.6 Fan Loyalty
24.7 Television Broadcasts
24.8 Social Media
24.9 Super Bowl
24.10 Pro Bowl
24.11 Sponsorships
24.12 Fan Demographics
24.13 Market Resources

25 NATIONAL HOCKEY LEAGUE
25.1 Attendance
25.2 Team Valuations
25.3 Franchise Transactions
25.4 Fan Cost Index
25.5 Fan Loyalty
25.6 Television Broadcasts
25.7 Social Media
25.8 Stanley Cup
25.9 Sponsorships
25.10 Fan Demographics
25.11 Market Resources

26 MAJOR LEAGUE SOCCER
26.1 Overview
26.2 Attendance
26.3 Television Broadcasts
26.4 Sponsorships
26.5 Fan Demographics
26.6 Market Resources

27 WOMEN'S NATIONAL BASKETBALL ASSOCIATION
27.1 Overview
27.2 Attendance
27.3 Television Broadcasts
27.4 WNBA LiveAccess
27.5 Sponsors
27.6 Fan Demographics
27.7 Market Resources

28 PROFESSIONAL LACROSSE
28.1 Major League Lacrosse
28.2 National Lacrosse League
28.3 North American Lacrosse League
28.4 Market Resources

29 ARENA FOOTBALL LEAGUE
29.1 Overview
29.2 Attendance
29.3 Telecasts and Online Access
29.4 Market Resources

30 MINOR LEAGUE SPORTS
30.1 Overview
30.2 Minor League Baseball
30.3 Minor League Hockey

30.4 NBA Development League

PART IV: INDIVIDUAL SPORTS

31 CYCLING
31.1 Overview
31.2 Tour de France
31.3 Major U.S. Races
31.4 USA Cycling
31.5 Velodromes
31.6 Market Resources

32 GOLF
32.1 Overview
32.2 Participation
32.3 Highest-Earning Golfers
32.4 The Majors Championships
32.5 The Ryder Cup and Presidents Cup
32.6 The PGA Tour
32.7 The LPGA Tour
32.8 Demographics of Golf Fans
32.9 Market Resources

33 TENNIS
33.1 Overview
33.2 Participation
33.3 Highest-Earning Tennis Players
33.4 Grand Slam Tournaments
33.5 US Open
33.6 US Open Series
33.7 The WTA Tour
33.8 ATP World Tour
33.9 Wimbledon
33.10 Sony Open
33.11 Market Resources

PART V: MOTORSPORTS

34 INDYCAR
34.1 Overview
34.2 Television and Radio Broadcast Rights
34.3 Indianapolis 500
34.4 Sponsorships
34.5 Racing Teams
34.6 IndyCar Series
34.7 Market Resources

35 NASCAR
35.1 Overview
35.2 Broadcast Rights and Ratings
35.3 Advertising and Sponsorships
35.4 Racing Teams and Drivers
35.5 Track Activities
35.6 Sprint Cup Series
35.7 Nationwide Series
35.8 Fan Demographics
35.9 Market Resources

36 AUTO RACING CIRCUITS
36.1 American Le Mans Series
36.2 Grand American Road Racing
36.3 NHRA Drag Racing
36.4 World of Outlaws
36.5 Market Resources

37 MOTOCROSS
37.1 Overview
37.2 AMA Motocross Championship
37.3 Television Broadcast Rights
37.4 Sponsors
37.5 Market Resources

38 SUPERCROSS
38.1 Overview
38.2 Television Broadcast Rights
38.3 Sponsors
38.4 Racing Teams
38.5 Monster Energy AMA Supercross
38.6 Market Resources

PART VI: FIGHTING SPORTS

39 BOXING
39.1 Overview
39.2 Professional Boxing Fans
39.3 Pay-per-View Events
39.4 Televised Boxing
39.5 World Series of Boxing
39.6 Market Resources

40 MIXED MARTIAL ARTS
40.1 Overview

40.2 MMA Fans
40.3 UFC Pay-Per-View
40.4 UFC On TV
40.5 UFC Online
40.6 Market Resources

41 WORLD WRESTLING ENTERTAINMENT
41.1 Overview
41.2 Professional Wrestling Fans
41.3 Live Events and Television
41.4 Pay-per-View Events
41.5 Viewer Demographics
41.6 Market Resources

PART VII: COLLEGIATE & HIGH SCHOOL SPORTS

42 COLLEGE ATHLETIC PROGRAMS
42.1 Profiles of Major Programs

43 NCAA SPORTS
43.1 Overview
43.2 Men's and Women's Sports
43.3 Conferences
43.4 NCAA Revenue
43.5 Conference Revenue
43.6 Athletic Department Budgets
43.7 Athletic Department Revenue
43.8 Market Resources

44 COLLEGE FOOTBALL
44.1 Fans and Spectators
44.2 Market Assessment
44.3 Regular-Season Broadcasts
44.4 Bowl Championship Series
44.5 Other Bowl Games
44.6 Fan Demographics

45 COLLEGE MEN'S BASKETBALL
45.1 Fans and Spectators
45.2 Favorite Teams
45.3 Market Assessment
45.4 Regular-Season Broadcasts
45.5 NCAA Division I Men's Basketball Tournament Revenue
45.6 NCAA Finals
45.7 Fan Demographics

46 COLLEGE WOMEN'S BASKETBALL
46.1 Fans and Spectators
46.2 Favorite Teams
46.3 NCAA Women's Finals

47 HIGH SCHOOL SPORTS
47.1 Overview
47.2 Participation by Sport
47.3 Participation by State
47.4 High School Sports Online
47.5 Local Television Broadcasting
47.6 Sponsorships and Promotions
47.7 Market Resources

48 YOUTH SPORTS
48.1 Participation
48.2 Youth Baseball
48.3 Youth Football
48.4 Youth Soccer

PART VIII: MULTI-SPORT EVENTS

49 ACTION SPORTS
49.1 Overview
49.2 Demographics
49.3 Dew Tour
49.4 X Games
49.5 World Cup of Skateboarding
49.6 Maloof Money Cup
49.7 Street League
49.8 Market Resources

50 EVENTS FOR ATHLETES WITH DISABILITIES
50.1 Overview
50.2 Summer and Winter Paralympic Games
50.3 Special Olympics
50.4 Extremity Games
50.5 Disabled Sports USA
50.6 Market Resources

51 OLYMPIC GAMES
51.1 London 2012
51.2 Broadcast Rights
51.3 Summer Olympic Games
51.4 Winter Olympic Games

51.5 Opening and Closing Ceremonies
51.6 United States Olympic Committee
51.7 Market Resources

52 SENIOR GAMES
52.1 Overview
52.2 State Games
52.3 Biennial Summer Games
52.4 Sponsors
52.5 Winter Senior Games
52.6 Market Resources

53 STATE GAMES
53.1 Overview
53.2 Profiles of State Games
53.3 State Games Of America
53.4 Market Resources

PART IX: ORGANIZED SPORTS/COMPETITIONS

54 AMERICA'S CUP
54.1 Overview
54.2 The 33rd and 34th America's Cups
54.3 Television Broadcasts and Web-Streamed Video
54.4 Market Resources

55 BASS FISHING
55.1 Overview
55.2 Bass Anglers Sportsman's Society
55.3 Tournaments
55.4 Western Outdoor News Bass
55.5 Fantasy Fishing
55.6 Market Resources

56 BOWLING
56.1 Overview
56.2 United States Bowling Congress
56.3 Professional Bowlers Association
56.4 PBA Tour
56.5 Sponsors
56.6 Market Resources

57 COMPETITIVE CHEERLEADING
57.1 Overview
57.2 Sanctioning Organizations
57.3 Sponsors

57.4 Collegiate Competitive Cheer
57.5 Market Resources

58 CRICKET
58.1 Overview
58.2 Organized Cricket in the United States
58.3 Professional Cricket
58.4 International Activities
58.5 Cricket World Cup
58.6 Market Resources

59 EQUESTRIAN
59.1 Equestrian Activities
59.2 Participation
59.3 Market Assessment
59.4 Horse Shows
59.5 Polo
59.6 Rodeos
59.7 World Equestrian Games
59.8 Market Resources

60 FIGURE SKATING
60.1 Overview
60.2 Sanctioning Organization
60.3 Sponsors
60.4 Market Resources

61 FITNESS & STRENGTH COMPETITIONS
61.1 Profiles of Major Events

62 GYMNASTICS
62.1 Overview
62.2 Sanctioning Organizations
62.3 Major Events
62.4 Sponsors
62.5 Tour Of Gymnastics Champions
62.6 Market Resources

63 HORSE RACING
63.1 Overview
63.2 Triple Crown
63.3 Breeders' Cup
63.4 Saratoga
63.5 Market Resources

64 LACROSSE
64.1 Overview
64.2 Sanctioning Organization
64.3 Growth of Lacrosse in the United States
64.4 Major Events
64.5 Market Resources

65 MARATHONS
65.1 Overview
65.2 Economic Impact
65.3 Business Assessment
65.4 Sponsorships
65.5 Market Resources

66 RODEO
66.1 Overview
66.2 Professional Rodeo Cowboys Association
66.3 Professional Bull Riders
66.4 Major Events
66.5 Fan Demographics
66.6 Market Resources

67 ROWING
67.1 Overview
67.2 Intercollegiate Rowing
67.3 Rowing At The Summer Olympic Games
67.4 The World Rowing Championships
67.5 Market Resources

68 RUGBY
68.1 Overview
68.2 Rugby in the United States
68.3 Rugby World Cup
68.4 RBS Six Nations
68.5 Rugby in the Summer Olympic Games
68.6 Market Resources

69 SOCCER
69.1 Overview
69.2 FIFA World Cup
69.3 Growth of Soccer in the United States
69.4 Sponsors
69.5 Market Resources

70 SOFTBALL
70.1 Overview

70.2 Governing Bodies
70.3 Amateur Softball Association
70.4 National Pro Fastpitch
70.5 Market Resources

71 SURFING
71.1 Overview
71.2 ASP World Tour
71.3 U.S. Open Of Surfing
71.4 Triple Crown Of Surfing
71.5 Market Resources

72 SWIMMING, DIVING & WATER POLO
72.1 Overview
72.2 Sanctioning Organizations
72.3 Sponsors
72.4 Market Resources

73 TRACK & FIELD
73.1 Overview
73.2 Sanctioning Organization
73.3 Major Events
73.4 Sponsors
73.5 Market Resources

74 TRIATHLONS
74.1 Overview
74.2 Demographics
74.3 Major Events
74.4 Sponsorships and Promotions
74.5 Market Resources

75 VOLLEYBALL
75.1 Overview
75.2 Sanctioning Organization
75.3 AVP Pro Beach Volleyball
75.4 Market Resources MARKET RESOURCES REFERENCES

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