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Capturing and Retaining Corporate Mobile Subscribers: Opportunities in Latin America
Pyramid Research, Inc, Aug 2004, Pages: 50
Enterprise subscribers represent the most profitable mobile communications segment due to their lower churn levels and intensive use of voice and data. Despite their small numbers, corporate subscribers can account for as much as 35% of a mobile operator’s revenue. At the same time, however, they require a lot of time and attention. Operators hoping to successfully penetrate this lucrative market often have to sacrifice some of their efforts in appealing to other segments.
This report forecasts subscriber growth and revenues generated by the Enterprise segment in Latin America and profiles operators that have successfully attacked this important market. In addition to sizing the most profitable market segment in terms of subscribers and revenues, this report examines best practices of mobile operators in Latin America — and, to some extent, globally — that have had particular success in capturing and retaining subscribers in this market. A forward-looking assessment of services and applications is offered that could be revenue-generating opportunities for operators.
Detailed case studies on capturing and retaining mobile subscribers in Latin America are presented for Nextel Mexico, Telefónica Móviles Chile, Telcel BellSouth, Verizon Wireless US and Vodafone.
This report is invaluable for mobile operators and handset vendors as they try to understand not only how these markets will evolve over the next several years, but also what things are working well today in these segments.
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