LBS Research Series 2012

Berg Insight AB, September 2012

A complete set of five unique reports - offering in-depth analysis and unique insights into the mobile LBS market. This package comprise the following titles in Berg Insight's LBS Research Series: Mobile Navigation Services and Devices, Mobile Location-Based Services, LBS Platforms and Technologies, Location-Based Advertising and Marketing and People Monitoring and Safety Solutions.

See Report Outline below:

Mobile Navigation Services and Devices is the fifth consecutive report from Berg Insight analysing the latest developments on the global PND and mobile turn-by-turn navigation market.

This report in the LBS Research Series provides you with 160 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

This report will allow you to:
Profit from 30 new executive interviews with market leading companies.
Understand the dynamics of the navigation markets in Europe, North America and ROW.
Benefit from expert market analysis including detailed regional forecasts.
Learn about the latest mobile navigation propositions from device vendors and service providers.
Comprehend how navigation applications can integrate with other location-based services to improve the user experience.
Evaluate the impact of free navigation applications and evolving new business models.
Identify new business opportunities in connected services and real-time traffic information.

This report answers the following questions:

How are business models for PNDs and mobile navigation services evolving? What impact has free navigation services had on the personal navigation market?
How are device manufacturers positioning themselves on the growing mobile navigation market?
Will turn-by-turn navigation services for mobile phones replace portable navigation devices?
Which are the leading developers of turn-by-turn navigation applications for mobile phones?
Which mobile operators have introduced mobile turn by-turn navigation services?
What will be the winning formula for connected PNDs and associated services?
How will mobile navigation services evolve in the future?

Who should buy this report?
Mobile Navigation Services and Devices is the foremost source of information about the emerging personal navigation market focusing on both PNDs and mobile phone navigation. Whether you are a vendor, telecom operator, investor, consultant, application developer or government agency, you will gain valuable insights from our in-depth research.

About the Author

André Malm is a Senior Analyst with a Masters degree from Chalmers University of Technology. He joined Berg Insight in 2006 and his areas of expertise include locationbased services, wireless M2M and personal navigation services.

Mobile Location-Based Services is the sixth consecutive report from Berg Insight analysing the latest developments on the European and North American LBS markets.

This report in the LBS Research Series from Berg Insight provides you with 140 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

This report will allow you to:
Learn about the LBS strategies of major telecom operators in Europe and North America.
Profit from 30 new executive interviews with market leading companies.
Identify key players on the European and North American mobile LBS market.
Understand the opportunities and challenges for location-based advertising.
Benefit from valuable insights about the most successful LBS propositions on the market.
Comprehend how location technologies affect the user experience of LBS.
Predict future business opportunities for mobile industry players in LBS.

This report answers the following questions:

What is the current status of the European and North American mobile LBS market?
How are free navigation offerings affecting the market dynamics?
What are the mobile strategies of search engines and directory publishers?
How is location technology used by mobile social networks and communities?
How is GPS-technology altering the conditions for tracking services?
Which operators have introduced branded location-based services?
How is location being used to add value in mobile advertising?

Who should buy this report?

Mobile Location-Based Services is the foremost source of information about the European and North American mobile LBS market. Whether you are a vendor, telecom operator, investor, consultant or government agency, you will gain valuable insights from our in-depth research.

About the Author
André Malm is a senior analyst with a Masters degree from Chalmers University of Technology. He joined Berg Insight in 2006 and his areas of expertise include locationbased services, personal navigation services and wireless M2M markets.

LBS Platforms and Technologies is the third consecutive report from Berg Insight analysing the latest developments on the global market for LBS platforms and middleware.

This report in the LBS Research Series from Berg Insight provides you with 120 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

This report will allow you to:
Profit from 30 new executive interviews with market leading companies.
Learn about the latest trends for location platforms and technologies worldwide.
Identify new business opportunities enabled by new location platform architectures.
Predict which location technologies will be deployed in the future.
Anticipate future drivers for location platforms and middleware revenues.
Understand the opportunities and challenges for mobile location-based services globally.

This report answers the following questions:

What is the current status of the global mobile LBS platform market?
Which mobile operators have deployed LBS platforms and middleware?
How is GPS-technology altering the conditions for providers of location-based services?
What is the current status of E112 in Europe and similar programs in other regions?
How is GPS-technology affecting network-based location technologies?
How will lawful intercept requirements affect technology choice for operators?
Which location platforms and technologies are best suited for location-based advertising?
Which vendors provide location platforms and middleware today?

Who should buy this report?
LBS Platforms and Technologies is the foremost source of information about this market in all major regions. Whether you are a vendor, telecom operator, investor, consultant, application developer or government agency, you will gain valuable insights from our in-depth research.

About the Author
André Malm is a Senior Analyst with a Masters degree from Chalmers University of Technology. He joined Berg Insight in 2006 and his areas of expertise include locationbased services, wireless M2M and personal navigation services.

Location-Based Advertising and Marketing is a comprehensive report from Berg Insight analysing the latest developments on the location-targeted advertising market worldwide.

This strategic research report from Berg Insight provides you with 170 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

This report will allow you to:

Identify tomorrow’s most profitable LBA opportunities in the mobile space.
Understand the fundamentals of the ad-based mobile media revenue models.
Recognise the key enablers of growth in the LBA market.
Comprehend the relative importance of digital channels compared to other advertising media.
Learn about the experiences of LBA campaigns by top global brands.
Profit from valuable insights about LBA business models.

This report answers the following questions:

In what ways can location technology improve the relevancy of mobile advertising?
What are the experiences from mobile LBA campaigns so far?
How should mobile LBA be integrated in the marketing media mix?
Which categories of companies can leverage mobile locationbased advertising?
Which are the LBA specialists that stand out of the crowd?
How are mobile operators such as AT&T, Telefónica and SFR approaching LBA?
How are traditional mobile advertising players and major digital and telecom players positioning themselves in this market?
How well suited for LBA are different existing and future mobile media channels?
Which are the main drivers and barriers affecting the mobile LBA market?

Who should buy this report?

Location-Based Advertising and Marketing is the foremost source of information about the status, future trends and technology developments on this market. Whether you are a telecom vendor, mobile operator, advertising agency, investor, consultant or application developer, you will gain valuable insights from our in-depth research.

About the Author
Rickard Andersson is a Telecom Analyst with a Masters degree in Industrial Engineering and Management from Chalmers University of Technology. He joined Berg Insight in 2010 and his areas of expertise include Mobile Advertising, mobile VAS and commercial vehicle telematics.

People Monitoring and Safety Solutions is a comprehensive report from Berg Insight analysing the latest developments on the people tracking markets in Europe and North America.

This report in the LBS Research Series from Berg Insight provides you with 120 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

This report will allow you to:
Profit from 30 new executive interviews with market leading companies.
Identify key players on the European and North
American people tracking solution market.
Learn about the latest propositions from family locator service providers.
Understand the opportunities and challenges for mobile telecare alarm devices.
Anticipate future drivers for uptake of mobile workforce management services.
Predict future trends in lone worker protection services.
Realize the commercial potential of emerging segments including offender monitoring.

This report answers the following questions:

Which market segments adopt dedicated tracking devices?
What is the potential market size for mobile telecare alarms for seniors?
Which operators have introduced branded family locator services?
Who are the leading providers of mobile resource management services?
What is the potential market size for lone worker protection services?
Are regular handsets suitable for lone worker protection services?
Who are the leading providers of electronic offender Monitoring solutions?

Who should buy this report?
People Monitoring and Safety Solutions is the foremost source of information about the status, future market trends and technology developments on this market. Whether you are a vendor, telecom operator, investor, consultant or application developer, you will gain valuable insights from our in-depth research.

About the Author
André Malm is a senior analyst with a Masters degree from Chalmers University of Technology. He joined Berg Insight in 2006 and his areas of expertise include locationbased services, personal navigation services and wireless M2M markets.

Executive summary
1 Personal navigation solutions
1 1 Vehicle fleets and navigation system penetration
1 1 1 The European passenger car market
1 1 2 The North American passenger car and light truck market
1 2 Overview of personal navigation systems and services
1 2 1 Factory installed in-dash navigation and telematics solutions
1 2 2 Aftermarket in-dash navigation systems
1 2 3 Personal Navigation Devices
1 2 4 Smartphones and mobile phones
1 2 5 Internet tablets and media players
1 3 PND categories and segments
1 3 1 Standalone car navigation PNDs
1 3 2 Embedded PNDs
1 3 3 Multimode and rugged PNDs
1 3 4 Truck PNDs
1 4 Handset-based navigation services
1 4 1 On-board navigation apps
1 4 2 Off-board navigation services
1 5 Navigation service distribution channels and business models
1 5 1 Mobile network operators
1 5 2 Handset vendors
1 5 3 On-device app stores
1 5 4 Active handset navigation users
2 Map data and content providers
2 1 Digital map data and image suppliers
2 1 1 NAVTEQ
2 1 2 TomTom Maps
2 1 3 AND
2 1 4 AutoNavi
2 1 5 Blom
2 1 6 CE Info Systems
2 1 7 DigitalGloble
2 1 8 GeoEye
2 1 9 Intermap Technologies
2 1 10 OpenStreetMap
2 1 11 ZENRIN
2 2 Traffic information services
2 2 1 Traffic information systems
2 2 2 RDS-TMC services
2 2 3 The VICS traffic information system
2 2 4 The TPEG standard
2 2 5 AirSage
2 2 6 Clear Channel Radio’s Total Traffic Network
2 2 7 Decell
2 2 8 INRIX
2 2 9 Mediamobile
2 2 10 TrafficCast
2 2 11 Trafficmaster
2 3 Speed camera warning devices and database providers
2 3 1 Coyote Systems
2 3 2 Cyclops
2 3 3 FoxyTag
2 3 4 Road Angel
2 3 5 RoadPilot
2 3 6 Wikango
2 4 Travel guide, POI data and weather information providers
2 4 1 CustomWeather
2 4 2 Foreca
2 4 3 Fodor’s Travel
2 4 4 Langenscheidt
2 4 5 Mairdumont
2 4 6 NavX
2 4 7 ViaMichelin
2 4 8 Wcities
2 5 Directory publishers
2 5 1 PagesJaunes and Mappy
2 5 2 Truvo
2 5 3 Yell Group
3 Navigation software developers
3 1 Technology overview
3 1 1 On-board, off-board and hybrid navigation software
3 1 2 Evolution of navigation software features
3 2 Vendor market shares
3 2 1 Handset navigation app market shares in Europe
3 2 2 Handset navigation app market shares in North America
3 3 Company profiles and strategies
3 3 1 ALK Technologies
3 3 2 Appello Systems
3 3 3 deCarta
3 3 4 Elektrobit
3 3 5 Fullpower Technologies
3 3 6 Google
3 3 7 GPS Tuner
3 3 8 Intrinsyc Software
3 3 9 Maction Technologies
3 3 10 Mireo
3 3 11 NavGuard
3 3 12 NaviExpert
3 3 13 Navitel
3 3 14 NAVITIME
3 3 15 Navmii
3 3 16 NDrive
3 3 17 NNG
3 3 18 PH Informatica
3 3 19 ROUTE 66
3 3 20 Skobbler
3 3 21 Sygic
3 3 22 TeleCommunication Systems
3 3 23 TeleNav
3 3 24 Telmap
3 3 25 UbiEst
3 3 26 Waze
3 3 27 Wikitude
3 3 28 Yapp Mobile
4 Mobile operator service offerings
4 1 Navigation services from mobile operators in North America
4 1 1 AT&T
4 1 2 Bell Mobility
4 1 3 MetroPCS
4 1 4 Rogers Wireless
4 1 5 Sprint Nextel
4 1 6 TELUS
4 1 7 Verizon Wireless
4 2 Navigation services from mobile operators in Europe
4 2 1 Deutsche Telekom Group
4 2 2 Orange Group
4 2 3 SFR
4 2 4 Telefónica Group
4 2 5 Telekom Austria Group
4 2 6 TeliaSonera Group
4 2 7 Vodafone Group
4 3 Navigation services from mobile operators in Asia Pacific
4 3 1 Country profile: Australia
4 3 2 Country profile: Japan
4 3 3 Country profile: South Korea
4 3 4 SingTel Group
4 3 5 Tata Indicom
4 3 6 Vodafone New Zealand
4 4 Navigation services in other countries
4 4 1 Country profile: Israel
4 4 2 Country profile: South Africa
4 4 3 América Móvil
4 4 4 NII Holdings
4 4 5 Telefónica Latin America
4 4 6 Mobile TeleSystems
5 Device vendor profiles
5 1 PND market developments
5 1 1 PND feature evolution
5 1 2 Market consolidation
5 2 PND shipments and vendor market shares
5 2 1 Shipments by geographical region
5 2 2 PND hardware revenues
5 2 3 Vendor market shares
5 3 PND vendor profiles and strategies
5 3 1 Garmin
5 3 2 Navigon
5 3 3 TomTom
5 3 4 MiTAC
5 3 5 Airis
5 3 6 AvMap
5 3 7 Mappy/Logicom
5 3 8 MEDION
5 3 9 Panasonic
5 3 10 Shinco
5 3 11 Sony
5 3 12 Thinkware Systems
5 3 13 UniStrong
5 3 14 United Navigation
5 4 Handset market developments
5 4 1 Smartphone evolution
5 4 2 Handset vendor market shares
5 4 3 Handset vendor navigation service strategies
5 5 Handset vendor profiles and strategies
5 5 1 Apple
5 5 2 HTC
5 5 3 LG Electronics
5 5 4 Motorola
5 5 5 Nokia
5 5 6 RIM
5 5 7 Samsung Electronics
5 5 8 Sony Ericsson
6 Market analysis and forecasts
6 1 Navigation industry trends
6 1 1 The total navigation system penetration rate is still low globally
6 1 2 Low cost in-dash navigation systems drive take rates
6 1 3 Evolution of handset navigation distribution channels
6 1 4 Evolution of handset navigation business models
6 2 Regional markets
6 2 1 The European mobile navigation market
6 2 2 The European PND market
6 2 3 The North American mobile navigation market
6 2 4 The North American PND market
6 2 5 The Rest of World mobile navigation market
6 2 6 The Rest of World PND market
Glossary
Index
List of Figures
Figure 1 1: The European passenger car market (2011)
Figure 1 2: Car navigation system shipments in Europe (2002–2011)
Figure 1 3: The North American passenger car and light truck market (2011)
Figure 1 4: Car navigation system shipments in North America (2002–2011)
Figure 1 5: Main car navigation system categories
Figure 1 6: Evolution of portable navigation solutions
Figure 1 7: Examples of GPS-enabled Internet tablets (December 2011)
Figure 1 8: PND feature comparison by price segment
Figure 1 9: Latest Garmin and TomTom connected PNDs
Figure 1 10: On-board navigation application screenshots
Figure 1 11: Off-board navigation application screenshots
Figure 1 12: Examples of mobile app stores (December 2011)
Figure 1 13: Examples of Android, BlackBerry and iPhone navigation app developers
Figure 1 14: Active navigation users by distribution channel (World 2008–2011)
Figure 2 1: Examples of content providers
Figure 2 2: Major international digital map data suppliers
Figure 2 3: Traffic information platform
Figure 2 4: Examples of TMC service providers (2010)
Figure 2 5: Travel guide publishers
Figure 2 6: Leading directory service providers (2011)
Figure 2 7: Directory provider distribution channels and business models
Figure 3 1: Mapping and navigation server platform
Figure 3 2: Navigation app and service providers by active users (World Q4-2011)
Figure 3 3: Handset navigation service market shares (EU27+2 2007–2011)
Figure 3 4: Handset navigation service market shares (North America 2007–2011)
Figure 3 5: Handset navigation app developers
Figure 4 1: Navigation offerings from North American operators (December 2011)
Figure 4 2: Navigation offerings from European operators (November 2011)
Figure 4 3: Examples of navigation offerings from APAC operators (December 2011)
Figure 5 1: PND feature penetration in Europe and North America (2007–2011)
Figure 5 2: PND brands by original industry
Figure 5 3: Global annual PND shipments and revenues (2005–2011)
Figure 5 4: PND shipments by region (Million units 2007–2011)
Figure 5 5: PND vendor market shares (World 2006–2011)
Figure 5 6: PND vendor market shares (Europe 2006–2011)
Figure 5 7: PND vendor market shares (North America 2006–2011)
Figure 5 8: Examples of Garmin nüvi PNDs
Figure 5 9: Examples of TomTom PNDs and connected PNDs
Figure 5 10: Smartphone shipments by vendor and OS (World Q3-2011)
Figure 6 1: PND and in-dash navigation system penetration (World 2007–2011)
Figure 6 2: New business models for mobile navigation services
Figure 6 3: Smartphone, GPS-enabled Internet tablet and PND shipments (2010–2016)
Figure 6 4: Navigation apps and service revenues (EU27+2 2010–2016)
Figure 6 5: Annual PND shipments in Europe (2006–2016)
Figure 6 6: PND ASP, device and service revenues in Europe (2010–2016)
Figure 6 7: Navigation app and service revenues (North America 2010–2016)
Figure 6 8: Annual PND shipments in North America (2006–2016)
Figure 6 9: PND ASP, device and service revenues in North America (2010–2016)
Figure 6 10: Navigation app and service revenues (ROW 2010–2016)
Figure 6 11: Annual PND shipments in ROW (2006–2016)
Figure 6 12: PND ASP, device and service revenues in ROW (2010–2016)
Executive summary
1 Introduction to location-based services
1 1 Definition of mobile location-based services
1 2 Mobile communication services
1 2 1 Mobile voice and SMS service revenues
1 2 2 Mobile data and application revenues
1 2 3 Location apps and service revenues
1 3 Mobile LBS categories
1 3 1 Mapping and navigation
1 3 2 Local search and information
1 3 3 Social networking and entertainment
1 3 4 Recreation and fitness
1 3 5 Tracking services
1 3 6 Other services
1 4 Mobile app monetisation strategies and business models
1 4 1 Free apps
1 4 2 Paid apps
1 4 3 Freemium apps and in-app payments
1 4 4 Ad-funding
1 4 5 New channel to market
1 4 6 Bundled products and services
1 4 7 Mobile app business model trends
1 5 Mobile location technologies and platforms
1 5 1 Mobile network-based location technologies
1 5 2 GNSS: GPS, GLONASS, Galileo and Compass
1 5 3 Hybrid and mixed mode technologies
1 5 4 Accuracy requirements for LBS
1 6 The regulatory environment in Europe and North America
1 6 1 European emergency call and privacy regulations
1 6 2 LBS regulatory environment in the US
1 6 3 Emergency call regulations in Canada
2 Smartphone ecosystems
2 1 Smartphone OS platforms
2 1 1 Android
2 1 2 iOS
2 1 3 Windows Phone 7
2 1 4 Symbian
2 1 5 BlackBerry OS and BBX
2 1 6 Samsung’s Bada platform
2 2 App stores
2 2 1 Android Market
2 2 2 Apple App Store
2 2 3 BlackBerry App World
2 2 4 Nokia Ovi Store
2 2 5 Windows Phone Marketplace
2 3 Ad networks and in-app ad solutions
2 3 1 Apple iAd
2 3 2 RIM BlackBerry Advertising Service
2 3 3 Microsoft Windows Phone 7 and Microsoft Advertising
2 3 4 Nokia in-app advertising and NAVTEQ Media Solutions
2 3 5 Google Admob
2 4 Leading smartphone vendors
2 4 1 Apple
2 4 2 HTC
2 4 3 LG Electronics
2 4 4 Motorola Mobility
2 4 5 Nokia
2 4 6 RIM
2 4 7 Samsung Electronics
2 4 8 Sony Ericsson
2 5 Industry analysis
2 5 1 New vertical silos
2 5 2 Towards a complete LBS stack
2 5 3 Operator strategies
2 5 4 Handset vendor strategies
2 5 5 The mobile web, HTML5 web apps and native apps
3 Operator LBS offerings and strategies
3 1 The European operator LBS market
3 1 1 3 Group
3 1 2 Deutsche Telekom Group
3 1 3 KPN Group
3 1 4 Orange Group
3 1 5 Telecom Italia Mobile
3 1 6 Telefónica Group
3 1 7 Telenor Group
3 1 8 TeliaSonera Group
3 1 9 Vodafone Group
3 2 The North American operator LBS market
3 2 1 AT&T Mobility
3 2 2 Bell Mobility
3 2 3 MetroPCS
3 2 4 Rogers Wireless
3 2 5 Sprint Nextel
3 2 6 TELUS
3 2 7 T-Mobile USA
3 2 8 Verizon Wireless
3 3 Location aggregators and Location-as-a-Service providers
3 3 1 Deveryware
3 3 2 LOC-AID
3 3 3 Location Labs
3 3 4 Lociloci
3 3 5 Mobile Commerce
3 3 6 TechnoCom
3 4 Industry analysis
3 4 1 Organisational capabilities and goals limit operator’s ability to provide LBS
3 4 2 Smartphone platforms challenge operators’ central role
3 4 3 The rise of third party developers and apps
4 Key LBS categories
4 1 Mapping and navigation
4 1 1 Mapping and routing services
4 1 2 Traffic information services
4 1 3 Turn-by-turn navigation services
4 1 4 Mapping and navigation industry trends
4 1 5 Mobile operator service offerings
4 1 6 Handset vendor offerings
4 1 7 App stores and service providers
4 1 8 Key market players
4 2 Local search and information
4 2 1 Directory services
4 2 2 Local discovery and review services
4 2 3 Travel planning, guides and information services
4 2 4 Shopping and coupon services
4 3 Social networking and entertainment
4 3 1 Social networking and community services
4 3 2 Check-in services
4 3 3 Friendfinder services
4 3 4 Chat and instant messaging services
4 3 5 Location-based games
4 4 Recreation and fitness
4 4 1 Geocaching apps
4 4 2 Outdoor navigation
4 4 3 Sports tracking apps
4 5 Tracking services
4 5 1 Family locator services
4 5 2 Smartphone tracking apps
4 5 3 Enterprise tracking services
5 Market analysis and forecasts
5 1 Summary of the LBS market
5 1 1 The European LBS market
5 1 2 The North American LBS market
5 2 Mobile advertising and location
5 2 1 Challenges and opportunities for mobile advertising
5 2 2 Location can improve ROI for advertisers
5 3 Vertical market trends
5 3 1 Mapping and navigation services become free for end-users
5 3 2 Search and information services growth driven by smartphone uptake
5 3 3 Social networking and entertainment services gradually add location
5 3 4 Smartphones are increasingly used as recreation and fitness devices
5 3 5 Corporate efficiency investments drive tracking service revenues
Glossary
List of Figures
Figure 1 1: Mobile subscriptions by region (World Q4-2010)
Figure 1 2: Wireless service revenues (World 2010)
Figure 1 3: Smartphone adoption and market shares (Western Europe 2009–2011)
Figure 1 4: Smartphone adoption and market shares (North America 2009–2011)
Figure 1 5: Mobile location-based service categories
Figure 1 6: Free versus paid apps available for iOS and Android devices (May 2011)
Figure 1 7: LBS system overview
Figure 1 8: Assisted GPS technologies
Figure 1 9: Accuracy requirements for LBS services
Figure 2 1: Smartphone shipments by vendor and OS (World Q3-2011)
Figure 2 2: Leading mobile app stores (Q3-2011)
Figure 2 3: Examples of mobile ad networks
Figure 2 4: Smartphone vendor revenues and profits (H1-2011)
Figure 3 1: Mobile operators by number of subscribers (EU27+2 Q2-2011)
Figure 3 2: LBS offered by mobile operators (Europe 2008–2011)
Figure 3 3: Mobile operators by number of subscribers (North America Q2-2011)
Figure 4 1: Mapping app and service offerings
Figure 4 2: Examples of mapping and routing services marketed by operators (2011)
Figure 4 3: Traffic information platform
Figure 4 4: Traffic information apps and services
Figure 4 5: Turn-by-turn navigation system overview
Figure 4 6: New business models for mobile navigation services
Figure 4 7: Navigation offerings from European operators (October 2011)
Figure 4 8: Navigation offerings from North American operators (September 2011)
Figure 4 9: Android, BlackBerry and iPhone turn-by-turn navigation apps
Figure 4 10: Navigation app and service providers by active users (World Q3-2011)
Figure 4 11: Local search and information services marketed by operators (2011)
Figure 4 12: Leading directory service providers (2011)
Figure 4 13: Mobile directory service usage and app downloads (EU 27+2 2009–2011)
Figure 4 14: Directory provider distribution channels and business models
Figure 4 15: Local discovery and review services
Figure 4 16: Online travel companies
Figure 4 17: Travel guide publishers
Figure 4 18: Shopping assistant and coupon services
Figure 4 19: Social networking and entertainment service segments
Figure 4 20: Top 10 social networks (World 2011)
Figure 4 21: Location-enhanced community and social networking services (2011)
Figure 4 22: Social networking services with check-in feature (World 2011)
Figure 4 23: Examples of Friendfinder services (2011)
Figure 4 24: Location-enhanced chat and IM services (2011)
Figure 4 25: Examples of location-based game developers (2011)
Figure 4 26: Examples of outdoor navigation app developers (2011)
Figure 4 27: Examples of sports tracking app developers (2011)
Figure 4 28: Operator marketed people tracking services (2011)
Figure 4 29: Cross network people tracking services using Cell-ID (2011)
Figure 4 30: People tracking apps (2011)
Figure 4 31: Examples of fleet management services marketed by operators (2011)
Figure 4 32: Workforce management services marketed by operators (2011)
Figure 5 1: LBS revenue forecast (EU27+2 2009–2016)
Figure 5 2: LBS revenue forecast (North America 2009–2016)
Figure 5 3: Mapping and navigation service revenues (EU27+2 2009–2016)
Figure 5 4: Mapping and navigation service revenues (North America 2009–2016)
Figure 5 5: Search and information service revenues (EU27+2 2009–2016)
Figure 5 6: Search and information service revenues (North America 2009–2016)
Figure 5 7: Social networking and entertainment revenues (EU27+2 2009–2016)
Figure 5 8: Social networking and entertainment revenues (North America 2009–2016)
Figure 5 9: Recreation and fitness revenues (EU27+2 2009–2016)
Figure 5 10: Recreation and fitness revenues (North America 2009–2016)
Figure 5 11: Tracking service revenues (EU27+2 2009–2016)
Figure 5 12: Tracking service revenues (North America 2009–2016)
Executive summary
1 Introduction to location platforms
1 1 Location platforms and location-based services
1 1 1 Overview of mobile location platforms
1 1 2 A brief history of location platforms and services
1 2 Mobile communication services
1 2 1 Mobile voice and data subscribers
1 2 2 Mobile voice and SMS service revenues
1 2 3 Mobile data and application revenues
1 2 4 Location apps and service revenues
1 3 Mobile location platforms and technologies
1 3 1 Mobile location platforms
1 3 2 Mobile location technologies
1 3 3 Location middleware and GIS
1 4 The mobile LBS value chain
1 4 1 Location platform and network equipment vendors
1 4 2 Location technology developers
1 4 3 LBS middleware vendors
1 4 4 Mobile network operators
1 4 5 Location aggregators
1 4 6 Handset manufacturers
1 4 7 Mobile application developers and service providers
1 5 Location platform pricing models
1 5 1 Capacity-based model
1 5 2 Transaction-based model
1 5 3 Subscriber-based model
1 6 Telecoms regulations drive location platform deployments
1 6 1 European emergency call and privacy regulations
1 6 2 LBS regulatory environment in the US
1 6 3 Emergency call regulations in Australia
1 6 4 Emergency call regulations in Canada
1 6 5 Emergency call regulations in Japan
2 Technology overview
2 1 Mobile network location platforms
2 1 1 Location architecture for GSM/UMTS networks
2 1 2 Location architecture for LTE networks
2 1 3 Control Plane and User Plane location platforms
2 1 4 OMA SUPL 1 0
2 1 5 OMA SUPL 2 0
2 1 6 OMA SUPL 3 0
2 2 Network-based positioning technologies
2 2 1 Cell-ID
2 2 2 Enhanced Cell-ID and RF Pattern Matching methods
2 2 3 E-OTD and OTDOA
2 2 4 Uplink Time Difference of Arrival (U-TDOA)
2 2 5 Location platforms and technologies in 3GPP2 networks
2 2 6 Location in converged IP networks
2 3 GNSS and hybrid location technologies
2 3 1 GNSS: GPS, GLONASS, Galileo and Compass
2 3 2 Assisted GPS and A-GNSS
2 3 3 Hybrid, mixed mode and indoor location technologies
2 4 Theoretical limitations of positioning technologies
3 Commercial deployments
3 1 Platform deployments in Europe
3 1 1 3 Group
3 1 2 Deutsche Telekom Group
3 1 3 KPN Group
3 1 4 Orange Group
3 1 5 Telecom Italia Mobile
3 1 6 Telefónica Group
3 1 7 Telenor Group
3 1 8 TeliaSonera Group
3 1 9 Vodafone Group
3 2 Platform deployments in the Americas
3 2 1 AT&T Mobility
3 2 2 Bell Mobility
3 2 3 Rogers Wireless
3 2 4 Sprint Nextel
3 2 5 TELUS
3 2 6 Verizon Wireless
3 2 7 Wind Mobile
3 3 Platform deployments in Asia-Pacific
3 3 1 BSNL
3 3 2 China Mobile
3 3 3 NTT DoCoMo
3 3 4 Telstra
3 3 5 Telkomsel
3 4 Platform deployments in ROW
4 Market forecasts and trends
4 1 LBS market trends
4 1 1 Emergency call mandates remain the key driver for platform deployments
4 1 2 Location-enabled lawful intercept
4 1 3 LBS service revenue forecast
4 2 Handset market trends
4 2 1 Smartphones
4 2 2 GPS attach rates driven by higher smartphone sales
4 2 3 Proliferation of GPS-enabled GSM/WCDMA handset models
4 2 4 GPS-enabled GSM/WCDMA handset shipment forecasts by segment
4 3 Location platform deployments
4 3 1 Vendor market shares
4 3 2 GMLC and SMLC platform deployment forecasts
4 3 3 SUPL A-GPS server deployment forecast
4 3 4 Location middleware deployment forecast
5 Location platform and technology vendor profiles
5 1 Location platform and infrastructure vendors
5 1 1 Alcatel-Lucent
5 1 2 CommScope
5 1 3 Creativity Software
5 1 4 Ericsson
5 1 5 Mobile Arts
5 1 6 Nokia Siemens Networks
5 1 7 Oksijen
5 1 8 Openwave
5 1 9 Redknee
5 1 10 Septier
5 1 11 TeleCommunication Systems
5 1 12 TruePosition
5 2 Location technology developers
5 2 1 Broadcom
5 2 2 CSR
5 2 3 GBSD Technologies
5 2 4 GloPos Technologies
5 2 5 Intersec
5 2 6 Location Labs
5 2 7 Navizon
5 2 8 Polaris Wireless
5 2 9 Pole Star
5 2 10 Qualcomm
5 2 11 Rx Networks
5 2 12 Skyhook Wireless
5 3 Middleware vendors
5 3 1 CellVision
5 3 2 Genasys
5 3 3 Mobilaris
5 3 4 Reach-U
5 3 5 Telenity
Glossary
List of Figures
Figure 1 1: Wireless cellular subscribers by standard (World Q4-2010)
Figure 1 2: Mobile subscriptions by region (World Q4-2010)
Figure 1 3: Wireless service revenues (World 2010)
Figure 1 4: Mobile location system overview
Figure 1 5: Overview of the LBS value chain
Figure 1 6: Mobile location-based service categories
Figure 1 7: Capacity-based price model
Figure 1 8: Transaction-based price model
Figure 2 1: Location architecture overview
Figure 2 2: Cellular frequency reuse pattern
Figure 2 3: Cell-ID location methods
Figure 2 4: U-TDOA location
Figure 2 5: Location Information Server in converged IP networks
Figure 2 6: Assisted GPS technologies
Figure 2 7: Performance and limiting factors for key positioning technologies
Figure 3 1: Location infrastructure and technology vendor customer references
Figure 3 2: Location infrastructure deployments in Europe
Figure 3 3: Location infrastructure deployments in the Americas
Figure 3 4: Location infrastructure deployments in Asia-Pacific
Figure 3 5: Location infrastructure deployments in ROW
Figure 4 1: Emergency and commercial LBS revenue forecast (World 2010–2016)
Figure 4 2: Handset shipments by segment (World 2005–2010)
Figure 4 3: Number of GPS-enabled GSM/WCDMA handset models available
Figure 4 4: GPS attach rate forecast by handset segment (World 2009–2015)
Figure 4 5: Location infrastructure vendor market shares (World 2011)
Figure 4 6: Location platform revenues (World 2010–2016)
Figure 5 1: Location infrastructure and technology vendors
Figure 5 2: Location infrastructure and technology product offerings by vendor
Figure 5 3: Examples of location technology developers
Figure 5 4: Middleware vendor customer references
Executive summary
1 Advertising and the mobile channel
1 1 Advertising and digital media
1 1 1 The marketing and advertising industry
1 1 2 The Internet media channel
1 1 3 The mobile media channel
1 2 Mobile advertising and marketing
1 2 1 The mobile handset as an advertising platform
1 2 2 Advertising on the mobile handset
1 2 3 The mobile advertising ecosystem
1 3 Mobile media channels and formats
1 3 1 Messaging
1 3 2 Mobile web advertisement
1 3 3 Mobile applications
1 4 Mobile marketing industry overview
1 4 1 Factors influencing the potential market value of mobile advertising
1 4 2 Current state and future trends
2 Mobile location technologies and services
2 1 Mobile network location architectures and platforms
2 1 1 Location architecture for GSM/UMTS networks
2 1 2 Location architecture for LTE networks
2 1 3 Control Plane and User Plane location platforms
2 1 4 Probe-based location platforms
2 2 Mobile location technologies and methods
2 2 1 Cell-ID
2 2 2 Enhanced Cell-ID
2 2 3 RF Pattern Matching
2 2 4 E-OTD, OTDOA and U-TDOA
2 2 5 GNSS: GPS, GLONASS, Galileo and Compass
2 2 6 Bluetooth, NFC and Wi-Fi positioning
2 2 7 Hybrid, mixed mode and indoor location technologies
2 2 8 Theoretical limitations of positioning technologies
2 3 Overview of mobile location-based services
2 3 1 Mapping and navigation
2 3 2 Local search and information
2 3 3 Social networking and entertainment
2 3 4 Recreation and fitness
2 3 5 Tracking services
3 Mobile location-based advertising and marketing
3 1 Definitions and variants of LBA
3 1 1 Static versus real-time location-targeting
3 1 2 Push and pull LBA
3 1 3 LBA formats
3 2 Market receptiveness
3 2 1 Advertiser adoption
3 2 2 Outcomes of different LBA strategies
3 2 3 Consumer attitudes
3 2 4 Privacy concerns
3 3 Case studies
3 3 1 The North Face drives foot traffic with LBA program delivered by Placecast
3 3 2 Operator Zain Kuwait enters the LBA space with AdZone platform
3 3 3 SPH a pioneer in location-based advertising in Singapore
3 3 4 LBA solution from NAVTEQ delivers impressive results for McDonald’s
3 3 5 VW engage in Wi-Fi-based marketing through JiWire
3 3 6 Boloco taps SCVNGR to encourage repeat visits
3 3 7 Expedia creates award winning location-based mobile website using HTML5
3 3 8 McDonald’s engages customers in billboard games
3 3 9 MINI’s location-based reality game attracts thousands of players
3 3 10 Rovio introduces a location-dimension to the Angry Birds game
3 3 11 QderoPateo and Kommunity Kiosk enable Bluetooth marketing at hotels
3 3 12 Movie theatre chain partners with ChaCha to promote Twilight premiere
4 Market forecasts and trends
4 1 LBA industry analysis
4 1 1 Classification of LBA offerings
4 1 2 LBA specialists
4 1 3 Mobile operators
4 1 4 LBS and navigation providers
4 1 5 Location-aware applications and media
4 1 6 Mobile coupons and deals providers
4 1 7 Mobile search providers
4 1 8 Proximity marketing providers
4 1 9 Traditional mobile advertising players
4 1 10 Major digital and telecom players
4 1 11 Mergers and acquisitions
4 2 LBA landscape trends
4 2 1 Drivers for success
4 2 2 Barriers to adoption
4 2 3 Overcoming the barriers
4 3 Market forecasts
4 3 1 Total, digital and mobile advertising market value forecasts
4 3 2 LBA market value forecast
4 4 Final conclusions
4 4 1 Location filtering improves the effectiveness of mobile marketing campaigns
4 4 2 Greater shares of ad budgets devoted to LBA among marketers
4 4 3 Location is but one of many valuable opt-in variables
4 4 4 High-precision real-time geotargeting is sparsely used
4 4 5 Mobile search and SMS campaigns are important high-volume LBA formats
4 4 6 Location-targeting will eventually become ubiquitous
5 Company profiles and strategies
5 1 LBA specialists
5 1 1 AdMoove
5 1 2 Chalkboard
5 1 3 CityGrid Media
5 1 4 LEMON Mobile
5 1 5 Placecast
5 1 6 xAd
5 1 7 Xtify
5 1 8 YOOSE
5 2 Mobile operators
5 2 1 AT&T Mobility
5 2 2 Orange Group
5 2 3 SFR
5 2 4 Telefónica Group
5 3 LBS and navigation providers
5 3 1 Appello Systems
5 3 2 Intersec
5 3 3 TeleNav
5 3 4 Telmap
5 3 5 TomTom
5 3 6 Waze Mobile
5 4 Location-aware applications and media
5 4 1 Foursquare
5 4 2 Loopt
5 4 3 Shopkick
5 4 4 WHERE
5 5 Mobile coupons and deals providers
5 5 1 COUPIES
5 5 2 GeoAd
5 5 3 Groupon
5 5 4 ThinkNear
5 5 5 Yowza!!
5 6 Mobile search providers
5 6 1 Mobile Commerce
5 6 2 Poynt
5 6 3 Qype
5 6 4 Yell Group
5 7 Proximity marketing providers
5 7 1 BLIP Systems
5 7 2 Proximus Mobility
5 7 3 Qwikker
5 7 4 Scanbuy
5 8 Traditional mobile advertising players
5 8 1 InMobi
5 8 2 Jumptap
5 8 3 Madvertise
5 8 4 Millennial Media
5 8 5 Nexage
5 8 6 Sofialys
5 9 Major digital and telecom players
5 9 1 Apple
5 9 2 Facebook
5 9 3 Google
5 9 4 Microsoft
5 9 5 Nokia
5 9 6 Yahoo!
Glossary
List of Figures
Figure 1 1: Global advertisement expenditure by media (World 2010)
Figure 1 2: Top 20 advertisers (World 2010)
Figure 1 3: Online advertisement expenditure by region (World 2010)
Figure 1 4: Mobile subscriptions by region (World Q4-2010)
Figure 1 5: Stakeholders in the mobile marketing value chain
Figure 1 6: SMS ads – number of receivers and response rates (EU5 September 2010)
Figure 2 1: Location architecture overview
Figure 2 2: Cellular frequency reuse pattern
Figure 2 3: Cell-ID location methods
Figure 2 4: Performance and limiting factors for key positioning technologies
Figure 2 5: Navigation app and service providers by active users (World Q3-2011)
Figure 3 1: Examples of location accuracies suitable for LBA
Figure 4 1: Categorisation of LBA players
Figure 4 2: Acquisitions in the LBA ecosystem (2009–2012)
Figure 4 3: Total, digital and mobile ad revenues by region (World 2010–2016)
Figure 4 4: LBA revenues and forecasts by region (World 2010–2016)
Figure 5 1: Overview of LBA industry players
Figure 5 2: European operator offerings powered by Appello Systems (October 2011)
Figure 5 3: North American operator offerings powered by TeleNav (September 2011)
Figure 5 4: Waze user interface and example of location marker and expanded ad
Figure 5 5: Loopt user interface, Qs and Groupon Now! deals notifications
Figure 5 6: Groupon map UI on iPhone
Figure 5 7: Screenshots from Qype for iPhone and Android
vi
Executive summary
1 Overview of people location solutions
1 1 Handsets and location device solutions
1 1 1 Handset-based location solutions
1 1 2 Dedicated people location devices
1 2 Market segmentation
1 2 1 Mobile workforce management
1 2 2 Lone worker protection
1 2 3 Family locator services
1 2 4 Medical and telecare location solutions
1 2 5 Offender monitoring
1 3 The regulatory environment in Europe and North America
1 3 1 European privacy regulations
1 3 2 Privacy and location data regulations in the US
2 Technology overview
2 1 Mobile network location architectures and platforms
2 1 1 Location architecture for GSM/UMTS networks
2 1 2 Location architecture for LTE networks
2 1 3 Control plane and user plane location platforms
2 1 4 Probe-based location platforms
2 2 Mobile location technologies and methods
2 2 1 Cell-ID
2 2 2 Enhanced Cell-ID
2 2 3 RF Pattern Matching
2 2 4 E-OTD, OTDOA and U-TDOA
2 2 5 GNSS: GPS, GLONASS, Galileo and Compass
2 2 6 Bluetooth, NFC and Wi-Fi positioning
2 2 7 Hybrid, mixed mode and indoor location technologies
2 2 8 Theoretical limitations of positioning technologies
2 3 Handset software platforms
2 3 1 Android
2 3 2 iOS
2 3 3 Windows Phone
2 3 4 BlackBerry OS and BlackBerry 10
2 3 5 Samsung’s Bada platform
2 3 6 Symbian
2 3 7 Brew Mobile Platform
2 3 8 Java Micro Edition
3 Family locator and medical alarm solutions
3 1 Overview of demographics and common medical conditions
3 1 1 The ageing population
3 1 2 Medical conditions
3 2 Mobile family locator services
3 2 1 The European market
3 2 2 The North American market
3 3 Handset location apps and services
3 3 1 Network-based handset location services
3 3 2 People location apps for smartphones
3 4 Consumer oriented location devices
3 4 1 General purpose location devices
3 4 2 Child locator devices and services
3 4 3 Mobile telecare and mobile PERS devices
3 5 Company profiles
3 5 1 GTX Corp: GPS device and app developer for asset and people location
3 5 2 Ilico net: Pioneer of handset-based services for locating people
3 5 3 Life360: Expanding from family locator apps to broader security solutions
3 5 4 Location Labs: White-label safety app developer expanding beyond the US
3 5 5 TeleCommunication Systems: Leading provider of end-to-end LBS solutions
3 5 6 Amber Alert GPS: Specialises in location devices for children
3 5 7 Buddi: Mobile telecare vendor entering the UK offender monitoring market
3 5 8 Garmin: Leading navigation device vendor entering personal location market
3 5 9 Everon: Developer of GPS wristwatches for telecare and lone workers
3 5 10 Lifecomm: Developer of health and wellness devices for active seniors
3 5 11 Limmex: Swiss telecare wristwatch vendor ramping up sales in Europe
3 5 12 Loc8tor: Tagging and tracking devices for locating assets, pets and people
3 5 13 Location Based Technologies: Creator of the PocketFinder locators
3 5 14 LoJack: Leading SVR provider entering the telecare market
3 5 15 Lok8u: Specialises in GPS wristwatches for children and seniors
3 5 16 LOSTnFOUND: Swiss asset tracking vendor entering the telecare segment
3 5 17 PFO: Fashion accessories with integrated personal alarm
3 5 18 SecuraTrac: Focuses on white-label B2B location solutions
3 5 19 Securus: Focusing on the US personal safety and security device market
3 5 20 SPOT: GPS locator and satellite messenger devices from Globalstar
3 5 21 Tramigo: TLD landmarks facilitates people location without using maps
4 Workforce management and lone worker safety services
4 1 Employment statistics
4 1 1 Employment by industry
4 1 2 Vehicle fleets, mobile workers and lone workers
4 2 Mobile resource management solutions
4 2 1 Mobile workforce management services
4 3 Lone worker protection devices and services
4 3 1 Lone worker legislation and standards
4 3 2 Lone worker protection services
4 4 Company profiles
4 4 1 Actsoft: MRM veteran expanding sales through app stores
4 4 2 Airclic: Specialises in software for logistics and field service companies
4 4 3 ClickSoftware: Expanding MRM to the SMB segment with cloud services
4 4 4 CommonTime: Offers platform for customisable enterprise mobility apps
4 4 5 Contigo: Develops hosted platform for tracking and safety applications
4 4 6 Econz Wireless: Specialises in hosted WFM for the SME segment
4 4 7 FollowUS: Pioneer of handset location services in the UK
4 4 8 Genasys: LBS platform developer and provider of MRM solutions
4 4 9 Panaramix: Complementing low cost WFM with consumer apps
4 4 10 Peoplesafe: Focus on managed lone worker services for the private sector
4 4 11 PocketMobile: Customisable WFM for medium- and large organisations
4 4 12 Reach-U: LBS platform vendor offering WFM service for all handsets
4 4 13 Skyguard: Provider of end-to-end lone worker safety solutions
4 4 14 Telenav: Handset navigation provider seeking growth in MRM services
4 4 15 TrackaPhone: Device agnostic platform for WFM and lone worker services
4 4 16 Trackem: Cloud-based resource management for the SMB market
4 4 17 Vismo: Specialises in security apps for international travellers
4 4 18 Xora: Specialises in cloud-based WFM and fleet management services
4 4 19 Blackline GPS: Moving from consumer to business location services
4 4 20 Connexion2: Identicom device shipments has surpassed 100,000 units
4 4 21 Geonovo: Developer of the Romad RSP-100 lone worker device
4 4 22 Laipac Technology: Expanding from asset tracking to people tracking
4 4 23 SafeLinQ: Location devices for the consumer and business markets
4 4 24 Sonim Technologies: Manufactures the world’s most rugged handsets
4 4 25 Twig Com: Complementing TWIG devices with indoor location technology
5 Electronic offender monitoring
5 1 Offender monitoring programmes
5 1 1 Electronic offender monitoring in Europe
5 1 2 Electronic offender monitoring in North America
5 2 Offender monitoring service providers and devices
5 2 1 Monitoring service providers
5 2 2 Offender monitoring and tracking devices
5 3 Company profiles
5 3 1 3M Attenti
5 3 2 G4S
5 3 3 GEO Group
5 3 4 iSECUREtrac
5 3 5 Omnilink Systems
5 3 6 Satellite Tracking of People
5 3 7 SecureAlert
6 Market trends and forecasts
6 1 Market trends and drivers
6 1 1 Ageing population will drive sales of mobile telecare solutions
6 1 2 Rise of smartphones boosts workforce management service adoption
6 1 3 Stricter legislations fuel lone worker protection market
6 1 4 Electronic offender monitoring aims to reduce costs of corrective systems
6 2 Market forecasts
6 2 1 Consumer oriented people tracking solutions
6 2 2 Enterprise workforce management services
6 2 3 Lone worker protection services
6 2 4 Offender monitoring solutions
List of Figures
Figure 1 1: GPS handset shipments (World 2006–2011)
Figure 1 2: Smartphone shipments by vendor and OS (World H1-2012)
Figure 1 3: Bracelet and watch tracking devices
Figure 1 4: Tracking device infrastructure overview
Figure 1 5: Lone worker protection devices
Figure 2 1: Location architecture overview
Figure 2 2: Cellular frequency reuse pattern
Figure 2 3: Cell-ID location methods
Figure 2 4: Performance and limiting factors for key positioning technologies
Figure 3 1: Population by age group (EU27+2 and North America 2010–2020)
Figure 3 2: Number of people suffering from various medical conditions (EU/US 2012)
Figure 3 3: People location services marketed by mobile operators (EU27+2 2012)
Figure 3 4: Operator marketed people tracking services (2012)
Figure 3 5: Third party people tracking services using Cell-ID (EU27+2 2012)
Figure 3 6: People tracking and location sharing apps (August 2012)
Figure 3 7: Consumer oriented people tracking devices
Figure 3 8: Examples of consumer people tracking devices and vendors (2012)
Figure 3 9: Examples of child tracking devices (2012)
Figure 3 10: Mobile PERS devices
Figure 3 11: Examples of mobile PERS and medical alarm devices (2012)
Figure 4 1: Employment by industry (Europe and North America 2012)
Figure 4 2: Examples of mobile workforce management service providers (2012)
Figure 4 3: Workforce management services marketed by operators (2012)
Figure 4 4: Lone worker categories
Figure 4 5: Examples of dedicated lone worker protection devices (2012)
Figure 4 6: UK alarm receiving centres capable of monitoring lone worker alarms (2012)
Figure 4 7: Lone worker protection service providers (UK 2012)
Figure 4 8: Lone worker protection service providers (EU27+2 and North America 2012)
Figure 5 1: Electronic monitoring programmes in Europe (EU27+2 2012)
Figure 5 2: Examples of offender monitoring solution providers (2012)
Figure 5 3: GPS-based offender monitoring devices
Figure 6 1: Smartphone sales by region (2011–2016)
Figure 6 2: Family locator users and revenues (EU27+2 2011–2016)
Figure 6 3: Family locator users and revenues (North America 2011–2016)
Figure 6 4: Mobile telecare users and revenues (EU27+2 2011–2016)
Figure 6 5: Mobile PERS users and revenues (North America 2011–2016)
Figure 6 6: Workforce management users and revenues (EU27+2 2011–2016)
Figure 6 7: Workforce management users and revenues (North America 2011–2016)
Figure 6 8: Lone worker protection devices and services (EU27+2 2011–2016)
Figure 6 9: Lone worker protection devices and services (North America 2011–2016)
Figure 6 10: Offender monitoring systems and revenues (EU27+2 2011–2016)
Figure 6 11: Offender monitoring systems and revenues (North America 2011–2016)

3 Group
3M Attenti
AdMoove
Airis
AirSage
Alcatel-Lucent
ALK Technologies
América Móvil
AND
Android
Appello Systems
Apple
AT&T AutoNavi
AvMap
Bell Mobility
BlackBerry OS and BBX
BLIP Systems
Blom
Broadcom
CE Info Systems
CellVision
Chalkboard
CityGrid Media
Clear Channel Radio’s Total Traffic Network
CommScope
COUPIES
Coyote Systems
Creativity Software
CSR
CustomWeather
Cyclops
deCarta
Decell
Deutsche Telekom Group
Deveryware
DigitalGloble
Elektrobit
Ericsson
Facebook
Fodor’s Travel
Foreca
Foursquare
FoxyTag
Fullpower Technologies
G4S
Garmin
GBSD Technologies
Genasys
GEO Group
GeoAd
GeoEye
GloPos Technologies
Google
GPS Tuner
Groupon
HTC
InMobi
INRIX
Intermap Technologies
Intersec
Intrinsyc Software
iOS
iSECUREtrac
Jumptap
KPN Group
Langenscheidt
LEMON Mobile
LG Electronics
LOC-AID
Location Labs
Lociloci
Loopt
Maction Technologies
Madvertise
Mairdumont
Mappy/Logicom
Mediamobile
MEDION
MetroPCS
Microsoft
Millennial Media
Mireo
MiTAC
Mobilaris
Mobile Arts
Mobile Commerce
Mobile TeleSystems
Motorola
NavGuard
NaviExpert
Navigon
Navitel
NAVITIME
Navizon
Navmii
NAVTEQ
NavX
NDrive
Nexage
NII Holdings
NNG
Nokia
Oksijen
Omnilink Systems
OpenStreetMap
Openwave
Orange Group
PagesJaunes and Mappy
Panasonic
PH Informatica
Placecast
Polaris Wireless
Pole Star
Poynt
Proximus Mobility
Qualcomm
Qwikker
Qype
Reach-U
Redknee
RIM
Road Angel
RoadPilot
Rogers Wireless
ROUTE 66
Rx Networks
Samsung Satellite Tracking of People
Scanbuy
SecureAlert
Septier
SFR
Shinco
Shopkick
SingTel Group
Skobbler
Skyhook Wireless
Sofialys
Sony
Sony Ericsson
Sprint Nextel
Sygic
Symbian
Tata Indicom
TechnoCom
Telecom Italia Mobile
TeleCommunication Systems
Telefónica Group
Telekom Austria Group
TeleNav
Telenity
Telenor Group
TeliaSonera Group
Telmap
TELUS
ThinkNear
Thinkware Systems
T-Mobile USA
TomTom
TrafficCast
Trafficmaster
TruePosition
Truvo
UbiEst
UniStrong
United Navigation
Verizon Wireless
ViaMichelin
Vodafone Waze Mobile
Wcities
WHERE
Wikango
Wikitude
Wind Mobile
xAd
Xtify
Yahoo!
Yapp
Yell Group
YOOSE
Yowza!!
ZENRIN

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