Consumer Payment Trends in China: Online Purchasing Q1 2012
Maverick China Research, September 2012, Pages: 33
Consumer Payment Trends in China: Online Purchasing Q1 2012 is a study of online purchasing and payment of 500 consumers in China. The report examines monthly spending habits, including analysis by age, income, gender, and city, followed by an in depth look at usage of and attitudes regarding the variety of payment channels available in the Chinese market. It compliments Maverick's studies of merchant channel offerings and payment partnerships, and is the first in a series of reports, tracking market trends.
Key Findings Include
- Number and value of monthly online purchases
- Payment channel preferences and frequency of use
- Average purchase value by channel
- Third-party payment provider recognition
- Credit, debit, and third-party payment accounts held
- Analysis of key customer segments
1 Executive Summary
2 Introduction
2.1 Methodology
2.1.1 Sampling
2.1.2 Segmentation
3 Market Overview
3.1 Purchases Overview
3.2 Online Purchasing Segmentation
3.2.1 Analysis by City
3.2.2 Analysis by Gender
3.2.3 Analysis by Age
3.2.4 Analysis by Income
4 Online Payment Channels
4.1 Payment Behavior Analysis
4.2 Payment Preferences Analysis
4.2.1 Preferences by City Tier
4.2.2 Preferences by Age
4.2.3 Preferences by Income
5 Third-Party Payment Focus
5.1 Payment Provider Recognition
5.2 Accounts Held
5.2.1 Breakdown by City Tier
5.2.2 Breakdown by Gender
5.2.3 Breakdown by Age
5.2.4 Breakdown by Income
5.3 Frequency of Use
6 Motivating Online Purchases
6.1.1 Analysis of Motivators
7 Conclusion
7.1 Summary
7.2 Analysis
List of Figures
Figure 1: Preferences Regarding Cash on Delivery
Figure 2: Accounts Held by Online Shoppers
Figure 3: Sample by City Tier
Figure 4: China Online User Income Distribution, 2011 (RMB per Month)
Figure 5: Total Monthly Online Spending (RMB)
Figure 6: Monthly Online Purchases (Number of Purchases)
Figure 7: Total Monthly Spending City Tier Breakdown (Survey Participants)
Figure 8: Population Spending Over RMB 400 by City
Figure 9: Total Monthly Spending by Gender
Figure 10: Total Monthly Purchases by Age
Figure 11: Individuals Spending Over RMB 400 by Income
Figure 12: Most Recent Use of Payment Channel (Individuals Surveyed)
Figure 13: Average Amount Spent By Users of Each Channel (RMB)
Figure 14: Preferred Payment Channels
Figure 15: Channel Preferences by City Tier
Figure 16: Channel Preferences by Age
Figure 17: Channel Preferences by Income
Figure 18: Payment Provider Recognition
Figure 19: Payment Provider Recognition by City Tier
Figure 20: Accounts Held
Figure 21: Accounts Held by City Tier
Figure 22: Accounts Held by Gender
Figure 23: Accounts Held by Age
Figure 24: Accounts Held by Income
Figure 25: Most Recent Use of Payment Provider (Individuals Surveyed)
Figure 26: Factors that Would Increase Online Shopping
Figure 27: Factors that Would Increase Online Shopping by City Tier
Figure 28: Factors that Would Increase Online Shopping by Gender
Figure 29: Share of Total Transactions, Change 2009-2012 (%)
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