- Published: July 2012
Virtual Tour: Ponto Frio
- Published: September 2012
- 49 pages
- Canadean Ltd
The report gives details on the overall store layout, as well as images of shelving and the layout for individual product categories.
Introduction and Landscape
Why was the report written?
Virtual Tour: Ponto Frio gives the reader details on the outlet design of the Ponto Frio store in São Paulo, Brazil. The report aims to provide a virtual tour of the store using pictures of shelving and the layout for individual product categories.
Key Features and Benefits
Details on the overall store layout, and the layout for different floors, if any.
Images of shelving and the layout for individual product categories.
Competitors in the vicinity: Fast Shop is located within the same shopping centre block (mall), just about 100 yards away. Casas Bahia is located within the same Shopping Centre (Mall) but in a different block across the road
The store occupies a space of over eight thousand square feet.
Cashiers at the back left hand side of the store. There are usually two cashiers, but, during peak seasons, more cashiers are available.
Most sections within the store are represented by products at the entrance.
The store has a very open-view that allows customers to have an overall idea about the products sold.