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Traditional and Connected Watches in the United Kingdom

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    Report

  • 26 Pages
  • January 2026
  • Region: United Kingdom
  • Euromonitor International
  • ID: 2237074
Traditional and connected watches in the UK experienced growth in 2025, with a 2% increase in retail volume and a 6% rise in retail value sales, driven by connected watches. The local market is attractive due to its potential for continued growth, driven by consumer demand for functionality, connectivity, and sustainability.

This Traditional and Connected Watchesin United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Connected Watches, Traditional Watches.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Traditional and Connected Watches market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Connected featyres and Gen Z influence boost watch market performance
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Market polarisation drives value sales growth
  • Generation Z influence is redefining watches for a new era in the UK
  • CHART 2 Analyst Insight
  • Chrono24 revamp reflects shifting second-hand landscape
  • CHART 3 Chrono24 Revamp Indicative of Shifting Resale Market
WHAT’S NEXT?
  • Consumers to drive tech integration and strong sales for connected watches
  • Both luxury and local brands focus on heritage and craftsmanship
  • Sustainability's impact on future product development
COMPETITIVE LANDSCAPE
  • Rolex and Apple Watch maintain lead through brand strength
CHANNELS
  • Jewellery and watch specialists lead offline distribution
  • Specialists expand footprint and luxury hubs
PRODUCTS
  • Generation Z drives innovation with sustainable and tech-enhanced watches
  • CHART 4 Resurgence in Popularity of Y2K Designs Amongst Local Gen Z shoppers
  • Design and price dominate value-seeking consumer choices
  • CHART 5 Casio Launch Indicative of Value-Seeking Consumers
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Daisy London x Shrimps Collaboration Expands
  • CHART 8 Vinted Pro Launch in the United Kingdom Impacts Primary Sales
  • CHART 9 DeMellier Carves Out a New Luxury Narrative
  • CHART 10 Analyst Insight
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in the United Kingdom 2025
  • CHART 13 Key Insights on Consumers in the United Kingdom 2025
  • CHART 14 Consumer Landscape in the United Kingdom 2025
PERSONAL ACCESSORIES IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
  • Value sales of personal accessories rise due to macroeconomic factors, but polarisation seen
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Both luxury and value-driven segments drive sales
  • Daisy London and Shrimps collaboration thrives amid polarisation
  • Resale and rental impact personal accessories
WHAT’S NEXT?
  • Luxury and value-driven segments to drive sales in the future
  • Writing instruments to remain the largest category in volume terms
  • Sustainability, digitalisation, and Generation Z to shape personal accessories
COMPETITIVE LANDSCAPE
  • Luxury conglomerates maintain their lead amidst market polarisation
  • Opportunities for new and existing players
CHANNELS
  • Offline retail leads through specialist retailers
  • Retail e-commerce remains significant, but secondary to offline retail
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources