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Baby and Child-Specific Products in Austria

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    Report

  • 24 Pages
  • June 2023
  • Region: Austria
  • Euromonitor International
  • ID: 2237078
In 2022, baby and child-specific products registered modest retail volume growth and a strong increase in retail current value sales. Higher prices in line with high inflation in the country pushed retail value sales at the end of the review period. The demand for baby and child-specific products was steady, but slow retail volume growth in 2022 could also be attributed to a surprisingly low birth rate in 2022.

The analyst's Baby and Child-specific Products in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product Coverage:
Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data Coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baby and Child-specific Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

BABY AND CHILD-SPECIFIC PRODUCTS IN AUSTRIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Low birth rate hinders retail volume growth in baby and child-specific products
  • Players look to reduce their ecological footprint
  • Procter & Gamble and Johnson & Johnson leverage strong offers and sustainability strategies
PROSPECTS AND OPPORTUNITIES
  • Low birth rate to limit growth potential
  • Economic pressures to support private label demand
  • Sustainability to increase importance in product and packaging terms
CATEGORY DATA
  • Table 1 Sales of Baby and Child-specific Products by Category: Value 2017-2022
  • Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
  • Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
  • Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
  • Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
  • Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2019-2022
  • Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
  • Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
  • Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
  • Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
  • Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BEAUTY AND PERSONAL CARE IN AUSTRIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 12 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources