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Jeans in Vietnam

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    Report

  • 23 Pages
  • November 2023
  • Region: Vietnam
  • Euromonitor International
  • ID: 2237093
Jeans, like other apparel and footwear categories, has been negatively affected by elevated inflation and slower economic growth in 2023. This is despite the temporary reduction in VAT from 10% to 8% that was implemented by the government in June 2023. With disposable income coming under pressure many consumers have been forced to cut back on buying non-essential items, including jeans. Jeans are fairly durable items of apparel and so typically do not need to be replaced as frequently.

The Jeans in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Jeans market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

JEANS IN VIETNAMKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Inflation and economic downturn having a negative impact on sales of jeans
  • Premium Jeans witnesses dynamic growth thanks in large part to the rapid rise of Uniqlo
  • Online shopping boosts the sale value and volume of Jeans in 2023
PROSPECTS AND OPPORTUNITIES
  • Jeans is expected to benefit from brighter outlook for the economy and a new denim cycle
  • Super premium jeans may need to utilise discounting activity to drive sales
  • Innovation could help drive demand for local brands
CATEGORY DATA
  • Table 1 Sales of Jeans by Category: Volume 2018-2023
  • Table 2 Sales of Jeans by Category: Value 2018-2023
  • Table 3 Sales of Jeans by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Jeans by Category: % Value Growth 2018-2023
  • Table 5 Sales of Men’s Jeans by Category: Volume 2018-2023
  • Table 6 Sales of Men’s Jeans by Category: Value 2018-2023
  • Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
  • Table 8 Sales of Men’s Jeans by Category: % Value Growth 2018-2023
  • Table 9 Sales of Women’s Jeans by Category: Volume 2018-2023
  • Table 10 Sales of Women’s Jeans by Category: Value 2018-2023
  • Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
  • Table 12 Sales of Women’s Jeans by Category: % Value Growth 2018-2023
  • Table 13 NBO Company Shares of Jeans: % Value 2019-2023
  • Table 14 LBN Brand Shares of Jeans: % Value 2020-2023
  • Table 15 Forecast Sales of Jeans by Category: Volume 2023-2028
  • Table 16 Forecast Sales of Jeans by Category: Value 2023-2028
  • Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2023-2028
  • Table 18 Forecast Sales of Jeans by Category: % Value Growth 2023-2028
  • Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2023-2028
  • Table 20 Forecast Sales of Men’s Jeans by Category: Value 2023-2028
  • Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2023-2028
  • Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2023-2028
  • Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2023-2028
  • Table 24 Forecast Sales of Women’s Jeans by Category: Value 2023-2028
  • Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2023-2028
  • Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2023-2028
APPAREL AND FOOTWEAR IN VIETNAM
EXECUTIVE SUMMARY
  • Apparel and footwear in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for apparel and footwear?
MARKET DATA
  • Table 27 Sales of Apparel and Footwear by Category: Volume 2018-2023
  • Table 28 Sales of Apparel and Footwear by Category: Value 2018-2023
  • Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
  • Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
  • Table 31 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
  • Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
  • Table 33 Distribution of Apparel and Footwear by Format: % Value 2018-2023
  • Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2023
  • Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
  • Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
  • Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
  • Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources