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Jewellery in the United Kingdom

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    Report

  • 25 Pages
  • January 2026
  • Region: United Kingdom
  • Euromonitor International
  • ID: 2237097
Jewellery exhibited resilience in the UK in 2025, with a retail value of GBP4.77 billion, representing growth of 3%, despite a slight decline in retail volumes. Value growth was driven by consumers seeking accessible luxury and branded products.

This Jewelleryin United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Costume Jewellery, Fine Jewellery.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Jewellery market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Value growth continues as consumers look for accessible luxury
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Despite some challenges, with positive macroeconomic indicators jewellery remains resilient
  • Costume jewellery drives volume sales but fine jewellery remains resilient
  • CHART 2 Accessible Jewellery Brands Retain Relevance in the UK Market
WHAT’S NEXT?
  • Brands will aim to capture Generation Z loyalty, and benefit from trade agreement
  • CHART 3 Analyst Insight
  • Value growth to be driven by the search for accessible luxury and branded products
  • Digitalisation and sustainability to shape future business strategies
COMPETITIVE LANDSCAPE
  • Challenger brands drive share redistribution
  • CHART 4 Challenger Jewellery Brands Push Growth Opportunities
  • Opportunities expected for players focused on quality, personalisation, and transparency
CHANNELS
  • Offline retail sales drive sales of jewellery through specialist retailers
  • Retail e-commerce gains further traction in costume jewellery
  • Digitalisation shapes jewellery retail, as demonstrated by Swarovski’s Digital Flagship Store
PRODUCTS
  • Sustainable practices drive innovation and transparency
  • CHART 5 Finematter Continues to Lead the Way in Digital Traceability
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Daisy London x Shrimps Collaboration Expands
  • CHART 8 Vinted Pro Launch in the United Kingdom Impacts Primary Sales
  • CHART 9 DeMellier Carves Out a New Luxury Narrative
  • CHART 10 Analyst Insight
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in the United Kingdom 2025
  • CHART 13 Key Insights on Consumers in the United Kingdom 2025
  • CHART 14 Consumer Landscape in the United Kingdom 2025
PERSONAL ACCESSORIES IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
  • Value sales of personal accessories rise due to macroeconomic factors, but polarisation seen
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Both luxury and value-driven segments drive sales
  • Daisy London and Shrimps collaboration thrives amid polarisation
  • Resale and rental impact personal accessories
WHAT’S NEXT?
  • Luxury and value-driven segments to drive sales in the future
  • Writing instruments to remain the largest category in volume terms
  • Sustainability, digitalisation, and Generation Z to shape personal accessories
COMPETITIVE LANDSCAPE
  • Luxury conglomerates maintain their lead amidst market polarisation
  • Opportunities for new and existing players
CHANNELS
  • Offline retail leads through specialist retailers
  • Retail e-commerce remains significant, but secondary to offline retail
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources