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Writing Instruments in Romania

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    Report

  • 17 Pages
  • January 2024
  • Region: Romania
  • Euromonitor International
  • ID: 2237103
Following interruption during COVID-19-related restrictions and widespread homeschooling, the accelerating ‘back to work’ trend has led to both volume and current value sales growth of writing instruments in Romania in 2023.

The Writing Instrumentsin Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Writing Instruments market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

WRITING INSTRUMENTS IN ROMANIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rising volume sales despite declining purchasing power
  • Private labels gain ground in 2023, thanks to the affordability factor
  • Retailers and manufacturers respond to high demand in back-to-school months with playful designs and special offers
PROSPECTS AND OPPORTUNITIES
  • Slowdown in growth anticipated due to ongoing digitalisation
  • Premiumisation trend will continue, with luxury items remaining popular as gifts
  • Writing instruments set to embrace sustainability in the years ahead
CATEGORY DATA
  • Table 1 Sales of Writing Instruments by Category: Volume 2018-2023
  • Table 2 Sales of Writing Instruments by Category: Value 2018-2023
  • Table 3 Sales of Writing Instruments by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Writing Instruments by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Writing Instruments: % Value 2019-2023
  • Table 6 LBN Brand Shares of Writing Instruments: % Value 2020-2023
  • Table 7 Distribution of Writing Instruments by Format: % Value 2018-2023
  • Table 8 Forecast Sales of Writing Instruments by Category: Volume 2023-2028
  • Table 9 Forecast Sales of Writing Instruments by Category: Value 2023-2028
  • Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2023-2028
  • Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2023-2028
PERSONAL ACCESSORIES IN ROMANIA
EXECUTIVE SUMMARY
  • Personal accessories in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for personal accessories?
MARKET DATA
  • Table 12 Sales of Personal Accessories by Category: Volume 2018-2023
  • Table 13 Sales of Personal Accessories by Category: Value 2018-2023
  • Table 14 Sales of Personal Accessories by Category: % Volume Growth 2018-2023
  • Table 15 Sales of Personal Accessories by Category: % Value Growth 2018-2023
  • Table 16 NBO Company Shares of Personal Accessories: % Value 2019-2023
  • Table 17 LBN Brand Shares of Personal Accessories: % Value 2020-2023
  • Table 18 Distribution of Personal Accessories by Format: % Value 2018-2023
  • Table 19 Forecast Sales of Personal Accessories by Category: Volume 2023-2028
  • Table 20 Forecast Sales of Personal Accessories by Category: Value 2023-2028
  • Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2023-2028
  • Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources