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Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Global Cards and Payments Industry 2012-2013: Survey Intelligence
Timetric, September 2012, Pages: 45
Synopsis
- This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading cards and payments industry executives. The opinions and forward looking statements of 60 industry executives have been captured in our in-depth survey, of which 65% represent directors, departmental heads and C-level respondents
- The research is based on primary survey research conducted by Timetric and VRL accessing B2B panels comprised of senior decision makers and leading companies
- The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East
- The report covers data and analysis on cards and payments industry: marketing expenditure activity and marketing and sales behaviors and strategies in 2012–2013
- Key topics covered include annual marketing budgets, planned change in marketing expenditure, future investment in media channels, key marketing aims, key marketing initiatives: budget allocations, essential amendments to marketing activities in 2012–2013, critical success factors for choosing a marketing agency and industry leaders
Summary
“Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Global Cards and Payments Industry 2012–2013: Survey Intelligence” is a new report by Timetric and VRL that analyzes how media spend, marketing and sales strategies and business practices are set to change in 2012–2013 in the cards and payments industry. This report gives you access to the media channel spending outlooks, marketing budgets, marketing agency selection criteria and sales tactics of leading companies. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities.
Scope
The report features the opinions of global cards and payments industry respondents related to the following:
- Annual marketing budgets
- Planned change in marketing expenditure
- Future investment in media channels
- Key marketing aims
- Key marketing initiatives: budget allocations
- Essential amendments to marketing activities in 2012–2013
- Critical success factors for choosing a marketing agency
- Industry leaders
Reasons To Buy
- Benchmark your sales and marketing spend with industry peers to effectively determine strategy
- Identify the specific marketing approaches your competitors are using to win business
Key Highlights
NA
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents
2 Cards and Payments Industry: Marketing Expenditure Activity
2.1 Annual Marketing Budgets
2.2 Planned Change in Marketing Expenditure
2.3 Future Investment in Media Channels
3 Marketing and Sales Behaviors and Strategies in 2012–2013
3.1 Key Marketing Aims
3.2 Key Marketing Initiatives: Budget Allocations
3.3 Essential Amendments to Marketing Activities in 2012–2013
3.4 Critical Success Factors for Choosing a Marketing Agency
3.5 Industry Leaders
4 Appendix
4.1 Full Survey Results
4.2 Methodology
4.3 Contact Us
4.4 About Timetric
4.5 About VRL Financial News
4.6 Disclaimer
List of Tables
Table 1: Global Cards and Payments Industry Respondents by Job Role (%), 2012
Table 2: Global Cards and Payments Industry Respondents by Company Turnover (%), 2012
Table 3: Annual Marketing Budgets in the Global Cards and Payments Industry (%), 2012
Table 4: Planned Change in Marketing Expenditure in the Global Cards and Payments Industry (%), 2012–2013
Table 5: Future Investment in Media Channels in the Global Cards and Payments Industry (%), 2012–2013
Table 6: Key Marketing Aims in the Global Cards and Payments Industry (%), 2012–2013
Table 7: Essential Amendments to Marketing Activities in the Global Cards and Payments Industry (%), 2012–2013
Table 8: Critical Success Factors for Choosing a Marketing Agency in the Global Cards and Payments Industry (%), 2012
Table 9: Top Companies in the Global Cards and Payments Industry, 2012
Table 10: Survey Results – Closed Questions
List of Figures
Figure 1: Annual Marketing Budgets in the Global Cards and Payments Industry (%), 2012
Figure 2: Planned Change in Marketing Expenditure in the Global Cards and Payments Industry (%), 2012–2013
Figure 3: Future Investment in Media Channels in the Global Cards and Payments Industry (%), 2012–2013
Figure 4: Key Marketing Aims in the Global Cards and Payments Industry (%), 2012–2013
Figure 5: Key Marketing Initiatives: Budget Allocations in the Global Cards and Payments Industry (%), 2012
Figure 6: Essential Amendments to Marketing Activities in the Global Cards and Payments Industry (%), 2012–2013
Figure 7: Critical Success Factors for Choosing a Marketing Agency in the Global Cards and Payments Industry (%), 2012
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