This Key Note Market Assessment analyses the forecourt retailing market, which is comprised of sales of fuel and non-fuel products from service stations. The industry has been influenced by a number of factors over recent years, including both economical and political issues, which have caused the market's value to fluctuate during the 6-year review period between 2006 and 2011.
In terms of the fuel market, sales dropped in 2009 due to the recession; there was a global slump in fuel prices, coupled with a reduction in volume sales as consumers limited their spending to essential items. Since this time, retail sales of fuel have risen; however, there remains some caution among consumers which has been influenced further by the recent news that the UK has entered another recession. With regard to fuel prices, the cost of crude oil and fuel duty are the largest influences on the price for consumers, both of which have generally been rising between 2010 and 2011. Both of these factors have helped to push the value of the fuel market up since 2009.
Sales of non-fuel items have similarly mirrored those of fuel; Key Note estimates that there was a decline in sales in 2009, however, the sector's value has increased since then. The dip in sales was due to the economic climate of the time, with factors that influence the market again mirroring fuel retailing; consumers reduced their expenditure on non-essential items, while fewer visits to forecourts reduced the number of sales, thereby also driving down the market's value.
With regard to the forecourt retailing marketplace, various retailers contribute to the overall market, including oil companies, main retail forecourts, supermarkets, other retailers and unbranded stations. In terms of market share, oil companies operate the largest number of sites in the UK, however, supermarkets have been increasing their share significantly over recent years. In addition, many fuel companies have formed alliances with existing retailers and brands, which has resulted in a number of partnerships in the industry that provide both fuel and non-fuel items through well-known and popular brands.
For this Market Assessment, Key Note commissioned exclusive research to be carried out by NEMS Market Research. The survey, carried out in May 2012, questioned 1,000 adults aged 16 and over on their fuel and non-fuel purchasing habits. A similar survey was also conducted in November 2009 and published in Key Note's previous edition of Forecourt Retailing. Where relevant, the data has been compared to offer insight into the changing purchasing habits of consumers between 2009 and 2011.
Analysing the future of the forecourt retailing market, Key Note predicts that sales of fuel and non-fuel items will increase between 2012 and 2016, however, this is partly dependent on the UK's economic recovery. Non-fuel sales are expected to grow at a relatively slow rate as consumers begin to increase their expenditure on non-essential items. Despite this, fuel will continue to be in demand among the general public and, as inflation, fuel duty and crude oil prices rise, so too will the value of the fuel market, with overall growth of 23.6% predicted between 2012 and 2016. SHOW LESS READ MORE >
Forecourt Retailing 2012
MARKET DYNAMICS AND SEGMENTATION
Factors Affecting the Market
Total Market Size by Value
Motor Fuel Retailing
ADVERTISING AND MARKETING
ADVERTISING AND MARKETING
Oil Company Forecourt Formats/Brands
Supermarket/Symbol Groups/Joint Ventures
The Retail Mix
An International Perspective
EU FUEL PRICE COMPARISON
FORECOURT RETAILING IN THE US
Crude Oil Prices
Fuel Duty and VAT
Concerns for the Environment
Corporate Social Repsonsibilities
Renewable Source Fuels
CAR USE AND FUEL PURCHASING
"I Now Use My Car Less Than I Did a Year Ago"
"I Use My Car as Much as, or More Than, I Did a Year Ago"
"I Shop Around For Cheaper Petrol/Diesel More Than I Did a Year Ago"
"I Tend to Fill My Car Where It Is Most Convenient For Me Rather Than Shop Around For Cheaper Petrol/Diesel"
PURCHASING HABITS FROM FORECOURT OUTLETS
"When I Am Paying For Petrol at a Forecourt Shop, I Sometimes Buy Other Things On Impulse"
"I Sometimes Go to a Forecourt Shop to Buy Things Even If I Do Not Need to Go There to Buy Petrol"
PRODUCT PURCHASES FROM FORECOURT RETAIL SITES
Sweets, Chocolates and Other Confectionery
Newspapers and Magazines
Crisps and Savoury Snacks
Cigarettes and Tobacco
CHEVRON PRODUCTS UK LTD
ESSO UK LTD
MURCO PETROLEUM LTD
SHELL UK LTD
TOTAL UK LTD
Motor Fuel Retailing
Key Note Sources
Key Note Ltd
Understanding Consumer Survey Data
Number, Profile, Penetration