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Best Practices - Defining Web Site Design Standards
Effinfo (Effbis), June 2004, Pages: 15
If you're like most large organizations, you may have hundreds, even thousands of Web sites to serve different geographic regions and markets and to reinforce your brands. And you probably have existing design guidelines to develop your Web sites and to ensure consistency from a branding perspective. But, are you missing out on the three major benefits of Web site design standards?
1) Reducing the initial cost of new Web site development and ongoing maintenance.
2) Reducing the time to market for new Web sites.
3) Leveraging corporate-wide Web site development experience across all Web teams.
Most organizations fail to achieve these cost and business benefits and many fail to consistently brand across Web sites.
Web site design standards apply not only to companies that have similar Web sites, but also to those with Web sites with a totally different look and feel, such as those for specific brands. Design standards should ensure consistency and, equally important, they also should ensure consistent visitor experience at all sites.
Effective Web site design standards helped already global companies to reduce their annual Web spending by up to 50 percent.
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