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India - Mobile Communications - Market Overview
Paul Budde Communication Pty Ltd, June 2011, Pages: 15
Growth in India’s mobile sector, from a humble start in the mid-1990s, has really picked up pace in recent years, aided by higher subscriber volumes, lower tariffs and falling handset prices. Home to a clutch of global operators working with local companies, India had 584 million mobile subscribers (including both GSM and CDMA services) by March 2010, and the market was continuing to grow at an annual rate of around 50%. While ARPU has been steadily declining as competing operators offer cheaper tariffs the usage levels have remained reasonably high thus slowing the decline in revenues. There had been a major push in recent years to take mobile services into the poorer and rural areas of the country, a move that was weighing down on ARPU. The arrival of two more operators also added to the heat in the market place as they launched networks in late 2009. Finally in early 2010 the long-awaited 3G auctions take place. This report provides an overview of India’s mobile market.
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