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Payments in China: Report Bundle Product Image

Payments in China: Report Bundle

  • Published: October 2012
  • Region: China
  • Maverick China Research

This collection of our recent payments publications offers a comprehensive overview and assessment of the online and mobile payment markets in China. This package collects the latest editions of Maverick's Online Payment and e-Commerce in China, Mobile Payment in China reports and our recent survey of Chinese Consumers Payment Trends. Gathering the perspectives of hundreds of merchants, consumers, and industry experts, these three reports represent the most up to date and comprehensive research on online and mobile payment in China available today.

The Payments in China: Report Bundle consists of 3 reports from our Payment and e-Commerce Reports.

Reports Included

- Consumer Payment Trends in China 2012: Online Purchasing Q1 2012

- Online Payment and E-Commerce in China 2012 Edition

- Mobile Payment in China 2011-2012 Edition

- China 2020 Whitepapers: The Future of Mobile Payment in China

Consumer Payment Trends in China: Online Purchasing Q1 2012 highlights the payment habits and preferences of Chinese consumers. It serves as a comprehensive guide, providing business owners analysis of online payment methods. A variety of payment options READ MORE >

*Consumer Payment Trends in China 2012: Online Purchasing Q1 2012

1 Executive Summary

2 Introduction
2.1 Methodology
2.1.1 Sampling
2.1.2 Segmentation

3 Market Overview
3.1 Purchases Overview
3.2 Online Purchasing Segmentation
3.2.1 Analysis by City
3.2.2 Analysis by Gender
3.2.3 Analysis by Age
3.2.4 Analysis by Income

4 Online Payment Channels
4.1 Payment Behavior Analysis
4.2 Payment Preferences Analysis
4.2.1 Preferences by City Tier
4.2.2 Preferences by Age
4.2.3 Preferences by Income

5 Third-Party Payment Focus
5.1 Payment Provider Recognition
5.2 Accounts Held
5.2.1 Breakdown by City Tier
5.2.2 Breakdown by Gender
5.2.3 Breakdown by Age
5.2.4 Breakdown by Income
5.3 Frequency of Use

6 Motivating Online Purchases
6.1.1 Analysis of Motivators

7 Conclusion
7.1 Summary
7.2 Analysis

List of Figures

Figure 1: Preferences Regarding Cash on Delivery
Figure 2: Accounts Held by Online Shoppers
Figure 3: Sample by City Tier
Figure 4: China Online User Income Distribution, 2011 (RMB per Month)
Figure 5: Total Monthly Online Spending (RMB)
Figure 6: Monthly Online Purchases (Number of Purchases)
Figure 7: Total Monthly Spending City Tier Breakdown (Survey Participants)
Figure 8: Population Spending Over RMB 400 by City
Figure 9: Total Monthly Spending by Gender
Figure 10: Total Monthly Purchases by Age
Figure 11: Individuals Spending Over RMB 400 by Income
Figure 12: Most Recent Use of Payment Channel (Individuals Surveyed)
Figure 13: Average Amount Spent By Users of Each Channel (RMB)
Figure 14: Preferred Payment Channels
Figure 15: Channel Preferences by City Tier
Figure 16: Channel Preferences by Age
Figure 17: Channel Preferences by Income
Figure 18: Payment Provider Recognition
Figure 19: Payment Provider Recognition by City Tier
Figure 20: Accounts Held
Figure 21: Accounts Held by City Tier
Figure 22: Accounts Held by Gender
Figure 23: Accounts Held by Age
Figure 24: Accounts Held by Income
Figure 25: Most Recent Use of Payment Provider (Individuals Surveyed)
Figure 26: Factors that Would Increase Online Shopping
Figure 27: Factors that Would Increase Online Shopping by City Tier
Figure 28: Factors that Would Increase Online Shopping by Gender
Figure 29: Share of Total Transactions, Change 2009-2012 (%)

*Online Payment and E-Commerce in China 2012

1 Executive Summary

2 Five Key Factors Shaping the Development of e-Commerce in China
2.1 A Late Start to Electronic Payments
2.2 Bankcards Issued: 2.8 billion
2.3 Consumers Still Predominantly Paying with Cash
2.4 Internet Users: 513 million
2.5 Taobao and the Dominance of the Alibaba Group

3 Market Survey: China's Online Merchants
3.1 Methodology
3.2 Online Merchants by Sector
3.2.1 Online Marketplaces
3.2.2 Consumer Electronics
3.2.3 Jewelry and Luxury Goods
3.2.4 Home Furnishings
3.2.5 Virtual Items: Online games, Top-up Cards, Software, and Digital Downloads
3.2.6 Clothing, Sporting Goods, and Accessories
3.2.7 Travel Services (Airlines, Hotels, Tour services, etc.)
3.2.8 Group Buying Sites
3.3 Sales Channels Used by Online Merchants in China

4 Market Survey: Payment Channels Used by Online Merchants in China
4.1 Online Payment
4.1.1 Online Payment through Third Party Payment Provider
4.1.2 Online Payment by Debit Card
4.1.3 Online Payment by Credit Card
4.2 Cash on Delivery
4.3 Cash Pickup
4.4 Postal Remittance
4.5 Prepaid Cards
4.6 Mobile POS

5 Market Survey: Merchant Review of Online Payment Providers
5.1 Payment Provider Recognition
5.2 Payment Provider Sales Reach
5.3 Number of Payment Provider Partnerships
5.4 Current Payment Provider Partnerships
5.5 Payment Provider Satisfaction
5.6 Past Payment Provider Partnerships

6 Leading Online Payment Provider Profiles
6.1 Alipay
6.2 Tenpay
6.3 99Bill
6.4 YeePay
6.5 ChinaBank Payment
6.6 IPS
6.7 PayEase

7 Conclusions and Future Trends
7.1 Payments Overview
7.2 Third Party Payment
7.2.1 China's Leading Payment Providers
7.2.2 Market Share Breakdown
7.2.3 Pressures
7.3 Forecasts

List of Figures

Figure 1: Average Online Sales Revenue by Sector (%)
Figure 2: China's Third Party Payment Providers by Market Share
Figure 3: China's Late Start: Banking and e-Commerce Milestones 1950-2011
Figure 4: China's Bankcard Circulation, 2002-2011 (M)
Figure 5: China's Credit Card Circulation, 2006-2011 (M)
Figure 6: Cash Payments in China (%)
Figure 7: Internet Users in China, 2001-2011 (M)
Figure 8: China Online User Income Distribution, 2011 (RMB per Month)
Figure 9: Alibaba Group Structure
Figure 10: Online Merchants Interviewed by Sector
Figure 11: Sales Channels Used by Online Merchants in China (%)
Figure 12: Average Online Sales Revenue by Sector (%)
Figure 13: Online Sales Revenue Share by Sector (%)
Figure 14: Payment Options Offered by Online Merchants in China (%)
Figure 15: Average Transaction Volume by Payment Channel (%)
Figure 16: Transaction Volume Breakdown by Payment Channel (%)
Figure 17: Average Online Payment Transaction Volume by Sector (%)
Figure 18: Online Payment Transaction Volume Breakdown by Sector (%)
Figure 19: Average Third Party Payment Provider Transaction Volume by Sector (%)
Figure 20: Breakdown of Third Party Payment Provider Transaction Volume by Sector (%)
Figure 21: Average Online Payment by Debit Card Transaction Volume by Sector (%)
Figure 22: Online Payment by Debit Card Transaction Volume Breakdown by Sector (%)
Figure 23: Average Online Payment by Credit Card Transaction Volume by Sector (%)
Figure 24: Online Payment by Credit Card Transaction Volume Breakdown by Sector (%)
Figure 25: Average Cash on Delivery Transaction Volume by Sector (%)
Figure 26: Cash on Delivery Transaction Volume Breakdown by Sector (%)
Figure 27: Average Cash Pickup Transaction Volume by Sector (%)
Figure 28: Cash Pickup Transaction Volume Breakdown by Sector (%)
Figure 29: Average Postal Remittance Transaction Volume by Sector (%)
Figure 30: Average Prepaid Card Transaction Volume by Sector (%)
Figure 31: Prepaid Card Transaction Volume Breakdown by Sector (%)
Figure 32: Average Mobile POS Transaction Volume by Sector (%)
Figure 33: Mobile POS Transaction Volume Breakdown by Sector (%)
Figure 34: Payment Providers by Market Share (%)
Figure 35: Payment Provider Recognition (%)
Figure 36: Online Merchants Contacted by Payment Provider Sales Teams (%)
Figure 37: Number of Payment Providers Used by Online Merchants (%)
Figure 38: Payment Provider Merchant Partners (%)
Figure 39: Payment Provider Average Satisfaction Score
Figure 40: Payment Provider Satisfaction Breakdown
Figure 41: Past Partnerships with Payment Providers (%)
Figure 42: Alipay Recognition and Partnerships (%)
Figure 43: Merchants Contacted by Alipay (%)
Figure 44: Alipay Merchant Satisfaction
Figure 45: Tenpay Recognition and Partnerships
Figure 46: Merchants Contacted by Tenpay (%)
Figure 47: Tenpay Merchant Satisfaction
Figure 48: 99Bill Recognition and Partnerships
Figure 49: Merchants Contacted by 99Bill (%)
Figure 50: 99Bill Merchant Satisfaction
Figure 51: YeePay Recognition and Partnerships
Figure 52: Merchants Contacted by Yeepay (%)
Figure 53: YeePay Merchant Satisfaction
Figure 54: ChinaBank Payment Recognition and Partnerships
Figure 55: Merchants Contacted by ChinaBank (%)
Figure 56: ChinaBank Payment Merchant Satisfaction
Figure 57: IPS Recognition and Partnerships
Figure 58: Merchants Contacted by IPS (%)
Figure 59: IPS Merchant Satisfaction
Figure 60: PayEase Recognition and Partnerships
Figure 61: Merchants Contacted by PayEase (%)
Figure 62: PayEase Merchant Satisfaction
Figure 63: Payment Options Offered by Merchants (%)
Figure 64: Payment Options Total Transaction Volumes (%)
Figure 65: Online Payment Transaction Volume Breakdown (%)
Figure 66: China's Third Party Payment Providers by Tier
Figure 67: China Third Party Payment Provider Market Share Breakdown (%)
Figure 68: China Third Party Payment Provider Users (M)
Figure 69: Factors Decreasing Profits for Tier II and Tier III Payment Providers
Figure 70: China E-Commerce Payment Channel Usage Forecast, 2009-2015

*Mobile Payment in China 2011-2012 Edition

Executive Summary

1 Introduction to Mobile Payment in China
1.1 Mobile payment definitions
1.2 Background on China's payment industry
1.3 Debit and credit cards
1.4 Mobile telephone and internet usage statistics
1.5 Government regulations and third-party payment licenses in China

2 M-payment Technologies and Business Models in China
2.1 SMS-based payment
2.2 Mobile internet payment
2.3 NFC and contactless mobile payment
2.4 Direct mobile billing (app stores)
2.5 Comparison of m-payment methods

3 Third-Party M-Payment Provider Company Profiles
3.1 47Pay
3.2 99Bill
3.3 Alipay
3.4 Chinabank Payments
3.5 China UnionPay (ChinaPay)
3.6 IPS
3.7 Lianlian Pay
3.8 MoBo
3.9 Qiandai
3.10 SandPay
3.11 Shanghai FFT
3.12 Smartpay
3.13 Tenpay
3.14 UMPay
3.15 YeePay
3.16 Yinsheng E-Pay

4 Other Key M-payment Industry Players
4.1 Banks
4.2 Mobile operators
4.3 Foreign companies and m-payment in China

5 M-payment Services Available in China
5.1 Mobile top-up
5.2 Mobile ticketing
5.3 Mobile banking
5.4 Peer-to-peer (P2P) mobile remittances
5.5 Mobile gambling and lotteries
5.6 Utilities payment
5.7 M-commerce retail shopping

6 Conclusions and Forecasts
6.1 Reasons for Optimism
6.2 Reasons for Pessimism
6.3 China m-payment market forecasts
6.4 Future trends to watch

List of Figures:

Figure 1: China's late start: Banking and e-commerce milestones, 1950-2011
Figure 2: Bank cards in circulation in China, 2006-3Q 2011 (B)
Image 3: Sample co-branded debit cards
Figure 4: Debit cards in circulation in China, 2006-3Q 2011 (B)
Image 5: Sample Chinese credit cards
Figure 6: Credit cards in circulation in China, 2006-3Q 2011 (M)
Figure 7: Mobile subscribers in China, 2006 - November 2011 (M)
Figure 8: Internet users in China, 2006-1H 2011 (M)
Figure 9: Mobile internet users in China, 2006-1H 2011 (M)
Figure 10: Third-party payment provider license requirements
Image 11: Beijing's 'Yikatong' contactless smartcard for public transit
Figure 12: Operator-run mobile app stores in China
Figure 13: Comparison of merchant and user fees for various m-payment methods in China
Figure 14: Typical product price comparison for various m-payment methods in China
Figure 15: Mobile operator overall and 3G user market share, November 2011
Figure 16: China mobile user forecast, 2011-2015 (M)
Figure 17: China 3G user forecast, 2011-2015 (M)
Figure 18: China mobile payment market penetration forecast, 2011-2015

Note: Product cover images may vary from those shown

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