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Storytelling for Grantseekers. A Guide to Creative Nonprofit Fundraising. 2nd Edition

  • ID: 2241344
  • January 2009
  • 216 Pages
  • John Wiley and Sons Ltd
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This second edition of the best–selling book
Storytelling for Grantseekers contains all the resources and information needed to help craft a persuasive summary, package a compelling narrative story, and create a short story approach to letters of inquiry. Cheryl Clarke walks grantseekers through all the phases of developing an effective proposal and highlights the creative elements that link components to each other and unify the entire proposal. Clarke also stresses the larger grantseeking effort, one that emphasizes preparation, working with the entire development staff and board of directors, and maintaining positive relations with funders. Using this resource, new and seasoned grantseekers will discover how to channel their passion and creativity to tell their organization's tale and create winning proposals.

Completely revised and updated, this new edition contains:

A collection of new illustrative examples

Exercises that incorporate the storytelling approach

Suggestions for planning and hosting successful site visits

A helpful example of a full narrative proposal

Information about how the storytelling approach applies to other READ MORE >

Note: Product cover images may vary from those shown
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Examples ix

Foreword xi

Preface xv

Acknowledgments xix

The Author xxi

Introduction: Why Storytelling? 1

ONE First Steps: Getting Ready for Grantseeking 5

TWO Research and Relationships: Finding and Cultivating Your Audience 17

THREE The Short Story: Writing Letters of Inquiry 37

FOUR The Proposal Narrative: Introducing the Characters and the Place 47

FIVE The Need or Problem: Building Tension and Conflict into Your Story 65

SIX Goals, Objectives, and Methods: Making Changes by Addressing the Problem 87

SEVEN Evaluation and Future Funding: Writing the Epilogue and Planning for a Sequel 101

EIGHT The Budget: Translating Your Story from Words to Numbers 113

NINE The Summary, Titles, and Headings: Preparing Your Marketing Copy 131

TEN Packaging: Publishing Your Proposal Story 141

ELEVEN Site Visits and Beyond: Interacting with Funders 159

TWELVE Beyond Grants: Applying the Storytelling Method 169

Afterword 177

Appendix: The Final Manuscript: Two Letter Proposal Samples 179

Index 185

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Cheryl A. Clarke is a fundraising consultant with more than 20 years of experience in the nonprofit sector. She works with a wide range of nonprofit agencies to improve their fundraising capacity. Clarke is also a much–in–demand trainer and speaker and has presented at several international conferences of the Association of Fundraising Professionals.

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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