Essential Principles for Fundraising Success. An Answer Manual for the Everyday Challenges of Raising Money
- Language: English
- 208 Pages
- Published: June 2012
- Region: Global
Grantwriters often have little or no training in the practical task of grantseeking. Many feel intimidated by the act of writing, and some don't enjoy writing. In Storytelling for Grantseekers, Second Edition, Cheryl Clarke presents an organic approach to grantseeking, one that views the process through the lens of the pleasures and rewards of crafting a good story. Grantseekers who approach the process as one in which they are connecting with an audience (grantmakers) and writing a narrative (complete with settings, characters, antagonists and resolutions) find greater success with funders. The writing process becomes a rewarding way to tell the organization's tale, rather than a chore, and their passion and creativity lead to winning proposals.
This book walks readers through all the main phases of the proposal, highlighting the creative elements that link components to each other and unify the entire proposal. The book contains resources on crafting an effective synopsis, overcoming grantwriter's block, packaging the story, and the best ways to approach the "short stories" (inquiry and cover letters) that support the larger proposal.
Clarke also stresses the need to see proposal-writing as part of a larger grantseeking effort, one that emphasizes preparation, working with the entire development staff, and maintaining good relations with funders. In Storytelling for Grantseekers, new and experienced grantseekers alike will discover how to write and support successful proposals with humor and passion.
New edition features:
- Overall updates as well as both refreshed and new examples
- Workshop exercises for using the storytelling approach
- New chapters on the application of the storytelling method to other fundraising communications like appeal letters and case statements, as well as the importance of site visits
- Example of a full narrative proposal SHOW LESS READ MORE >
Introduction: Why Storytelling?
ONE First Steps: Getting Ready for Grantseeking.
TWO Research and Relationships: Finding and Cultivating Your Audience.
THREE The Short Story: Writing Letters of Inquiry.
FOUR The Proposal Narrative: Introducing the Characters and the Place.
FIVE The Need or Problem: Building Tension and Confl ict into Your Story.
SIX Goals, Objectives, and Methods: Making Changes by Addressing the Problem.
SEVEN Evaluation and Future Funding: Writing the Epilogue and Planning for a Sequel.
EIGHT The Budget: Translating Your Story from Words to Numbers.
NINE The Summary, Titles, and Headings: Preparing Your Marketing Copy.
TEN Packaging: Publishing Your Proposal Story.
ELEVEN Site Visits and Beyond: Interacting with Funders.
TWELVE Beyond Grants: Applying the Storytelling Method.
Appendix: The Final Manuscript: Two Letter Proposal Samples.
Cheryl A. Clarke is a fundraising consultant with more than 20 years of experience in the nonprofit sector. She works with a wide range of nonprofit agencies to improve their fundraising capacity. Clarke is also a much-in-demand trainer and speaker and has presented at several international conferences of the Association of Fundraising Professionals.