This second edition of the best–selling book Storytelling for Grantseekers contains all the resources and information needed to help craft a persuasive summary, package a compelling narrative story, and create a short story approach to letters of inquiry. Cheryl Clarke walks grantseekers through all the phases of developing an effective proposal and highlights the creative elements that link components to each other and unify the entire proposal. Clarke also stresses the larger grantseeking effort, one that emphasizes preparation, working with the entire development staff and board of directors, and maintaining positive relations with funders. Using this resource, new and seasoned grantseekers will discover how to channel their passion and creativity to tell their organization's tale and create winning proposals.
Completely revised and updated, this new edition contains:
- A collection of new illustrative examples
- Exercises that incorporate the storytelling approach
- Suggestions for planning and hosting successful site visits
- A helpful example of a full narrative proposal
- Information about how the storytelling approach applies to other fundraising communications such as appeal letters and case statements
PRAISE FOR THE SECOND EDITION of Storytelling for Grantseekers
"Clarke's book is easy to read and follow, and her contention that grantmakers will be persuaded by a compelling story that demonstrates both knowledge of program and need for funding is spot–on."
CATHERINE FISHER, trustee, The Thomas J. Long Foundation
"Cheryl Clarke breaks down the steps of writing a successful grant proposal and makes the entire process as natural as that of sharing the story of all the good work that our organizations do in the world."
DOROTEA REYNA, director of development, California Institute of Integral Studies
"I recommend her book to all my students."
VIVIENNE FRENCH, part–time faculty, Truckee Meadows Community College, Reno, Nevada
"My first edition is worn out from good use." JEAN THERRIEN, executive director, Neighborhood Family Practice
The Author xxi
Introduction: Why Storytelling? 1
ONE First Steps: Getting Ready for Grantseeking 5
TWO Research and Relationships: Finding and Cultivating Your Audience 17
THREE The Short Story: Writing Letters of Inquiry 37
FOUR The Proposal Narrative: Introducing the Characters and the Place 47
FIVE The Need or Problem: Building Tension and Conflict into Your Story 65
SIX Goals, Objectives, and Methods: Making Changes by Addressing the Problem 87
SEVEN Evaluation and Future Funding: Writing the Epilogue and Planning for a Sequel 101
EIGHT The Budget: Translating Your Story from Words to Numbers 113
NINE The Summary, Titles, and Headings: Preparing Your Marketing Copy 131
TEN Packaging: Publishing Your Proposal Story 141
ELEVEN Site Visits and Beyond: Interacting with Funders 159
TWELVE Beyond Grants: Applying the Storytelling Method 169
Appendix: The Final Manuscript: Two Letter Proposal Samples 179
Cheryl A. Clarke is a fundraising consultant with more than 20 years of experience in the nonprofit sector. She works with a wide range of nonprofit agencies to improve their fundraising capacity. Clarke is also a much–in–demand trainer and speaker and has presented at several international conferences of the Association of Fundraising Professionals.