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Analgesics in Hungary


Description: Analgesics current retail value sales increased by a stable 2% in 2010. Sales of analgesics were not significantly affected by the H1N1 flu epidemic in 2010 as the epidemic of the 2009/2010 season culminated at the end of 2009 and the next epidemic only started in the first weeks of 2011. Manufacturers did not concentrate on new product development and instead invested large sums in advertising which has been proven to be highly effective at attracting Hungarian consumers. The most important...

The Analgesics in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Acne Treatments, Allergy Eye Care, Antihistamines/Allergy Remedies (Systemic), Antiparasitics/Lice (Head and Body) Treatments, Antipruritics, Child-Specific Cough, Cold and Allergy Remedies, Child-Specific Digestive Remedies, Child-Specific Medicated Skin Care, Cold Sore Treatments, Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Diarrhoeal Remedies, First Aid Kits, Gauze, Tape and Other Wound Care, Haemorrhoid Treatments, Hair Loss Treatments, IBS Treatments, Indigestion and Heartburn Remedies, Laxatives, Medicated Confectionery, Medicated Shampoos, Motion Sickness Remedies, Nappy (Diaper) Rash Treatments, NRT Gum, NRT Inhalators, NRT Lozenges, NRT Patches, Other NRT, Pharyngeal Preparations, Standard Eye Care, Sticking Plasters/Adhesive Bandages, Systemic Analgesics, Topical Allergy Remedies/Antihistamines, Topical Analgesics/Anaesthetic, Topical Antifungals, Topical Germicidals/Antiseptics, Vaginal Antifungals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Analgesics market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.




Contents: Analgesics in Hungary
Euromonitor International
July 2011
List of Contents and Tables
Headlines
Trends
Switches
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Analgesics by Category: Value 2005-2010
Table 2 Sales of Analgesics by Category: % Value Growth 2005-2010
Table 3 Topical Analgesics/Anaesthetic by Format: % Value Breakdown 2005-2010
Table 4 Analgesics Company Shares by Value 2006-2010
Table 5 Analgesics Brand Shares by Value 2007-2010
Table 6 Forecast Sales of Analgesics by Category: Value 2010-2015
Table 7 Forecast Sales of Analgesics by Category: % Value Growth 2010-2015
Béres Rt in Consumer Health (hungary)
Strategic Direction
Key Facts
Summary 1 Béres Gyógyszergyár Zrt: Key Facts
Summary 2 Béres Gyógyszergyár Zrt: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Béres Gyógyszergyár Zrt: Competitive Position 2010
Egis Rt in Consumer Health (hungary)
Strategic Direction
Key Facts
Summary 4 EGIS Gyógyszergyár Nyrt: Key Facts
Summary 5 EGIS Gyógyszergyár Nyrt: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 EGIS Gyógyszergyár Nyrt: Competitive Position 2010
Gedeon Richter Ltd in Consumer Health (hungary)
Strategic Direction
Key Facts
Summary 7 Gedeon Richter Nyrt: Key Facts
Summary 8 Gedeon Richter Nyrt: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Gedeon Richter Nyrt: Competitive Position 2010
Naturland Magyarország Kft in Consumer Health (hungary)
Strategic Direction
Key Facts
Summary 10 Naturland: Key Facts
Summary 11 Naturland: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Naturland Kft: Competitive Position 2010
Executive Summary
Consumer Health Continues To Grow
Moderate Allergy and Flu Season Effects Sales Negatively
Multinationals Dominate Market
Pharmacies Lead Sales But Are Losing Distribution Share
Growth Likely To Remain Stable
Key Trends and Developments
Consumer Health Records Stable Growth
Economic Changes Positively Affect Consumer Health
Changing Distribution Regulations
Medicine Security Comes To the Fore
Promotional Activities Key To Success
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services 2005-2010
Table 9 Life Expectancy at Birth 2005-2010
Market Data
Table 10 Sales of Consumer Health by Category: Value 2005-2010
Table 11 Sales of Consumer Health by Category: % Value Growth 2005-2010
Table 12 Consumer Health Company Shares by Value 2006-2010
Table 13 Consumer Health Brand Shares by Value 2007-2010
Table 14 Penetration of Private Label by Category 2005-2010
Table 15 Sales of Consumer Health by Distribution Format: % Analysis 2005-2010
Table 16 Sales of Consumer Health by Category and Distribution Format: % Analysis 2010
Table 17 Forecast Sales of Consumer Health by Category: Value 2010-2015
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2010-2015
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 13 OTC Healthcare Switches 2008-2010
Definitions
Summary 14 Research Sources


Summary: CH06anHU




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