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Baby Care in Australia
Euromonitor International, Aug 2011, Pages: 24
The birth rate in Australia in 2009 was the highest in 32 years, since 1977 with the number of births reaching 296,268. The increase in the birth rate can be attributed to a financial assistance scheme that was implemented by the Federal Government in 2004, which provides a one-off payment of A$5,000 as well as additional tax rebates and benefits to new parents. Owing to the increasing birth rate in Australia, baby care achieved retail value growth of 6% in 2010.
The Baby Care in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Baby Hair Care, Baby Skin Care, Baby Sun Care, Baby Toiletries, Medicated Baby Care, Nappy (Diaper) Rash Treatments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Baby Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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