The Influence Game. 50 Insider Tactics from the Washington D.C. Lobbying World that Will Get You to Yes
- Language: English
- 196 Pages
- Published: June 2012
- Region: Global, Washington
If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone. It's about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.
Chapter 1. Creating Message Contagion .
Chapter 2. Leverage Applied Propaganda™.
Chapter 3. Position and Package Your Legend.
Chapter 4. Control the Emotion and the Content.
Chapter 5. Get a Real Endorsement.
Chapter 6. Understand Beliefs and True Believers.
Chapter 7. Harness the Power of The People's Media.
Chapter 8. Deliver the Experience.
Chapter 9. The Subliminal Power of Words.
Chapter 10. Creating a Cult Following.
Chapter 11. Seduction.
Afterword – Ben Mack.
Appendix 1 – Coaching for Influence – Dr. Rachna Jain.
Dave Lakhani is President of Bold Approach Inc., the nation's first business acceleration strategy firm. He is an in-demand speaker worldwide on the topics of marketing, sales, persuasion, influence, rapid ideation, consumer seduction, and business acceleration strategy. He is also the author of Persuasion and The Power of an Hour, both from Wiley. For more information, visit www.howtopersuade.com or www.boldapproach.com.