Eye Care in Bulgaria

Euromonitor International, March 2012, Pages: 19

Eye care sales registered 8% growth in current value terms in 2011 but over the entire review period the category remained underdeveloped due to the strong competition from Rx eye care products. Local consumers rarely purchase consumer eye care products as they prefer to consult a doctor and take their recommendation for Rx eye care when they have a problem.

The Eye Care in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Antihistamines/Allergy Remedies (Systemic), Antiparasitics/Lice (Head and Body) Treatments, Antipruritics, Cold Sore Treatments, Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Diarrhoeal Remedies, First Aid Kits, Gauze, Tape and Other Wound Care, Haemorrhoid Treatments, Hair Loss Treatments, IBS Treatments, Indigestion and Heartburn Remedies, Laxatives, Medicated Confectionery, Medicated Shampoos, Motion Sickness Remedies, Nappy (Diaper) Rash Treatments, NRT Gum, NRT Inhalators, NRT Lozenges, NRT Patches, Other NRT, Paediatric Cough, Cold and Allergy Remedies, Paediatric Digestive Remedies, Paediatric Medicated Skin Care, Pharyngeal Preparations, Standard Eye Care, Sticking Plasters/Adhesive Bandages, Systemic Analgesics, Topical Allergy Remedies/Antihistamines, Topical Analgesics/Anaesthetic, Topical Antifungals, Topical Germicidals/Antiseptics, Vaginal Antifungals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Eye Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

EYE CARE IN BULGARIA
Euromonitor International
March 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Switches
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Eye Care by Category: Value 2006-2011
Table 2 Sales of Eye Care by Category: % Value Growth 2006-2011
Table 3 Standard Eye Care by Format: % Value Breakdown 2007-2011
Table 4 Standard Eye Care by Positioning: % Value Breakdown 2007-2011
Table 5 Eye Care Company Shares by Value 2007-2011
Table 6 Eye Care Brand Shares by Value 2008-2011
Table 7 Forecast Sales of Eye Care by Category: Value 2011-2016
Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2011-2016
Executive Summary
Consumer Health Market Not Significantly Affected by Recession
Advertising Shapes Much of Consumers' Spending
Leading Bulgarian Companies Rely on Exports As Well As the Domestic Market
Chemists/pharmacies Is the Most Important Distribution Channel
Most Consumer Health Categories Are Close To Maturity
Key Trends and Developments
Chemists/pharmacies Is the Main Sales Channel for Consumer Health Products
Marketing Is Driving the Market Forward But It Needs Stricter Regulation
the Market Progressed Relatively Well in 2011
Some Consumer Health Products Are Registered As Foods in Order To Take Advantage of Less Strict Legislation and Regulation
Weight Management Among the Most Successful Categories Due To Sedentary Lifestyles and Poor Diets
Market Indicators
Table 9 Consumer Expenditure on Health Goods and Medical Services 2006-2011
Table 10 Life Expectancy at Birth 2006-2011
Market Data
Table 11 Sales of Consumer Health by Category: Value 2006-2011
Table 12 Sales of Consumer Health by Category: % Value Growth 2006-2011
Table 13 Consumer Health Company Shares 2007-2011
Table 14 Consumer Health Brand Shares 2008-2011
Table 15 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
Table 16 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011
Table 17 Forecast Sales of Consumer Health by Category: Value 2011-2016
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Sources
Summary 1 Research Sources

CH06ecBU

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