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Eye Care in Poland
Euromonitor International, April 2013, Pages: 24
The number of Poles suffering from various eye ailments, eg dry eye, tired eye, red eye or eye allergies, is on the rise due to a mixture of reasons, including longer work in front of computer screens in air- conditioned offices, increasing level of air pollution, the ageing population and the increasing popularity of wearing contact lenses. As a result, eye care products in Poland experience growing demand.
Euromonitor International's Eye Care in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: Allergy Eye Care, Standard Eye Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Eye Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
EYE CARE IN POLAND
LIST OF CONTENTS AND TABLES
Table 1 Sales of Eye Care by Category: Value 2007-2012
Table 2 Sales of Eye Care by Category: % Value Growth 2007-2012
Table 3 Standard Eye Care by Format: % Value Breakdown 2008-2012
Table 4 Standard Eye Care by Positioning: % Value Breakdown 2008-2012
Table 5 Eye Care Company Shares by Value 2008-2012
Table 6 Eye Care Brand Shares by Value 2009-2012
Table 7 Forecast Sales of Eye Care by Category: Value 2012-2017
Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2012-2017
Consumer Health Experiences Positive Growth
the Health and Wellness Trend Impacts Sales
Domestic Manufacturers Prove Increasingly Tough To Beat
Chemists/pharmacies Still the Core Distribution Channel
Future Growth Prospects Remain Optimistic
Key Trends and Developments
Self-medication Proving Increasingly Popular
Overall Wellbeing, A Life Goal
Ageing Population Is A Prosperous Niche
the Overweight Problem
Internet Retailing Gaining in Importance
Table 9 Consumer Expenditure on Health Goods and Medical Services 2007-2012
Table 10 Life Expectancy at Birth 2007-2012
Table 11 Sales of Consumer Health by Category: Value 2007-2012
Table 12 Sales of Consumer Health by Category: % Value Growth 2007-2012
Table 13 Consumer Health Company Shares 2008-2012
Table 14 Consumer Health Brand Shares 2009-2012
Table 15 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
Table 16 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
Table 17 Forecast Sales of Consumer Health by Category: Value 2012-2017
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Summary 1 OTC: Switches 2010-2012
Summary 2 Research Sources