Eye Care in Poland

Euromonitor International, April 2013, Pages: 24

The number of Poles suffering from various eye ailments, eg dry eye, tired eye, red eye or eye allergies, is on the rise due to a mixture of reasons, including longer work in front of computer screens in air- conditioned offices, increasing level of air pollution, the ageing population and the increasing popularity of wearing contact lenses. As a result, eye care products in Poland experience growing demand.

Euromonitor International's Eye Care in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Standard Eye Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Eye Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

EYE CARE IN POLAND
Euromonitor International
April 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Switches
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Eye Care by Category: Value 2007-2012
Table 2 Sales of Eye Care by Category: % Value Growth 2007-2012
Table 3 Standard Eye Care by Format: % Value Breakdown 2008-2012
Table 4 Standard Eye Care by Positioning: % Value Breakdown 2008-2012
Table 5 Eye Care Company Shares by Value 2008-2012
Table 6 Eye Care Brand Shares by Value 2009-2012
Table 7 Forecast Sales of Eye Care by Category: Value 2012-2017
Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2012-2017
Executive Summary
Consumer Health Experiences Positive Growth
the Health and Wellness Trend Impacts Sales
Domestic Manufacturers Prove Increasingly Tough To Beat
Chemists/pharmacies Still the Core Distribution Channel
Future Growth Prospects Remain Optimistic
Key Trends and Developments
Self-medication Proving Increasingly Popular
Overall Wellbeing, A Life Goal
Ageing Population Is A Prosperous Niche
the Overweight Problem
Internet Retailing Gaining in Importance
Market Indicators
Table 9 Consumer Expenditure on Health Goods and Medical Services 2007-2012
Table 10 Life Expectancy at Birth 2007-2012
Market Data
Table 11 Sales of Consumer Health by Category: Value 2007-2012
Table 12 Sales of Consumer Health by Category: % Value Growth 2007-2012
Table 13 Consumer Health Company Shares 2008-2012
Table 14 Consumer Health Brand Shares 2009-2012
Table 15 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
Table 16 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
Table 17 Forecast Sales of Consumer Health by Category: Value 2012-2017
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 1 OTC: Switches 2010-2012
Definitions
Sources
Summary 2 Research Sources

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