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Fragrances in Australia

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    Report

  • 21 Pages
  • June 2023
  • Region: Australia
  • Euromonitor International
  • ID: 224378
Overall demand for fragrances in Australia recovered to pre-pandemic levels in 2022. This performance was driven by multiple factors, including self-care and indulgence driving up demand for premium fragrances. Online channels were key in supporting the growth of fragrances in Australia in the last year of the review period.

The analyst's Fragrances in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Mass Fragrances, Premium Fragrances.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fragrances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

FRAGRANCES IN AUSTRALIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Recovery for fragrances in 2022 driven by premium segment
  • Localism gains further momentum in 2022
  • Inclusivity, gender fluidity and emotional appeal of fragrances
  • PROSPECTS AND OPPORTUNITIES
  • Positive outlook for fragrances, driven by indulgence trend and stronger return of inbound tourists
  • Local brands to increasingly focus on ethical and sustainable production
  • In-store testing will remain important for fragrances, despite high share for e-commerce
CATEGORY DATA
  • Table 1 Sales of Fragrances by Category: Value 2017-2022
  • Table 2 Sales of Fragrances by Category: % Value Growth 2017-2022
  • Table 3 NBO Company Shares of Fragrances: % Value 2018-2022
  • Table 4 LBN Brand Shares of Fragrances: % Value 2019-2022
  • Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
  • Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
  • Table 7 Forecast Sales of Fragrances by Category: Value 2022-2027
  • Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN AUSTRALIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 9 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources