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Fragrances in Malaysia
Euromonitor International, May 2011, Pages: 27
Both mass and premium fragrances witnessed new launches that contributed to better sales performance in 2010. Masstige in particular grew more popular as consumers desired a perfume that was not mass-positioned and offered a somewhat sophisticated aroma, given that prestige brands were largely unaffordable. Masstige brands such as Esprit and Pierre Cardin slowly gained an advantage as they are more affordable and perceived as not as ordinary as mass brands. For example, Esprit Connect EDT sold...
The Fragrances in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Mass Fragrances, Premium Fragrances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Fragrances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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