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Functional Drinks in Australia
Euromonitor International, July 2010, Pages: 37
The Coca-Cola Co, which has had several previously unsuccessful attempts at capturing a sizeable share of Australian energy drinks, appears to have now got the formula right with the relaunch of its Mother energy drinks brand. Originally launched in 2007, the product appears to have met with some flavour profile problems. Relaunched in 2008 with a completely reformulated flavour profile, Mother moved strongly and gained off-trade volume share of energy drinks In 2009. The relaunch of Mother has...
The Functional Drinks in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Elixirs, Energy Drinks, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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