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Hair Care in Malaysia
Euromonitor International, May 2011, Pages: 29
Hair care is dominated in value terms by standard shampoos as the basic hair care product for most Malaysians. However, with rising private consumption and purchasing power, Malaysians have become more sophisticated with greater needs and hence desired extra products for their hair care regimes. In addition to spending more money on achieving their desired hair styles at salons, many managed their hair at home by using conditioners such as leave-on masks and styling agents for daily hair care.
The Hair Care in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Hair Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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