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1,000 Days in Shanghai. The Volkswagen Story - The First Chinese-German Car Factory - Product Image

1,000 Days in Shanghai. The Volkswagen Story - The First Chinese-German Car Factory

  • ID: 2244194
  • July 2008
  • 228 Pages
  • John Wiley and Sons Ltd

Posth arrived in China with a vision. He navigated a steep learning curve, achieved his goals and now shares an insightful, first-hand account of an intriguing journey that included bumps and highlights. 1,000 Days in Shanghai is a breathtaking manual for anyone contemplating a business career in the increasingly vibrant arena of today's China. It is also a personal account, done with great sensitivity, revealing between the lines a deep respect for the spirit that propels China's social and industrial revolution today.
—Hans Michael Jebsen, Chairman, Jebsen and Co., Ltd.

To really understand China's economic development, one needs to look at the history of individual projects. This applies in particular to those who are considering a venture on site. This book by Martin Posth is a unique document on the subject: evidence of profound knowledge, didactically sound, with comprehensible conclusions--simply readable!
—Prof. Heinrich v. Pierer, Former Chairman of the Supervisory Board, Siemens AG, Former Chairman of the German Asian-Pacific Business Commission, Co-Chairman of the German-Chinese Dialog Forum

This book is a must-read for anyone seeking to work READ MORE >




Chapter 1. China's Dream of Detroit - Wolfsburg's Gateway to Asia.

Chapter 2. Culture Shock - Chaotic Beginnings in Anting.

Chapter 3. Talent-The Secret of Our Success.

Chapter 4. Cash Shortages and Risky Financial Maneuvers.

Chapter 5. "Big Project" Poker.

Chapter 6. Two Partners, One Dream: The Most Modern Automobile Factory in China.

Chapter 7. The Open Secret of the Learning Factory.

Chapter 8. The Joint Venture and Its Parents.

Chapter 9. The Santana: Trendsetter for Motoring.

Chapter 10. The Long March to Localization.

Chapter 11. In The Dragon's Den: Politics in Deal-Making.

Epilogue: At the End of 1,000 Days.



Martin Posth is a former member of the executive management board of Volkswagen AG and Audi AG.

In the mid-1980s, he built up Shanghai Volkswagen together with a team of pioneers. In the 1990s, he oversaw the Asia-Pacific business of the Volkswagen Group out of the regional headquarters in Hong Kong.

In June 1997, Posth was awarded the title of “Honorary Citizen of Shanghai.”

Today, Posth serves as a member of the board of directors of various leading international companies and committees in Europe and Asia.

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