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Kitchen Towels in Italy
Euromonitor International, June 2010, Pages: 40
The key trend in 2009 was the growing demand for multi-function products, due to the expanded usage of kitchen towels around the home: consumers are not only using kitchen towels for food preparation but also for household cleaning purposes. Marketing campaigns by leading brands such as Tutto (Georgia Pacific), Regina (Soffass) and Foxy (Industrie Cartarie Tronchetti) influenced the wider use of kitchen towels in the home.
The Kitchen Towels in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014illustrate how the market is set to change.
Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? - Get a detailed picture of the Tissue and Hygiene industry; - Pinpoint growth sectors and identify factors driving change; - Understand the competitive environment, the market’s major players and leading brands; - Use five-year forecasts to assess how the market is predicted to develop.
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