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Retailing in South Africa

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    Report

  • 144 Pages
  • February 2022
  • Region: South Africa
  • Euromonitor International
  • ID: 224555
Despite an overall recovery in terms of value sales in 2021, the South African retailing landscape remained subject to slow economic recovery across labour-intensive sectors such as tourism and hospitality, a trend translating into a stagnating unemployment rate and low spending confidence. The industry was also affected by the emergence of the Beta and Delta variants which led to the reinstatement of stricter curfews and a temporary ban on alcoholic drinks.

The analyst's Retailing in South Africa report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-Based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

RETAILING IN SOUTH AFRICA

EXECUTIVE SUMMARY
  • Retailing in 2021: The big picture
  • Retailers accelerate omnichannel strategies
  • Restructuring shakes up competitive landscape
  • What next for retailing?
OPERATING ENVIRONMENT
  • Informal retailing
  • Opening hours
  • Summary 1 Standard Opening Hours by Channel Type 2021
  • Physical retail landscape
  • Cash and carry
  • Seasonality
  • Christmas
  • Back to School
  • Payments
  • Delivery and collection
  • Emerging business models
MARKET DATA
  • Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
  • Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
  • Table 3 Sales in Store-based Retailing by Channel: Value 2016-2021
  • Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
  • Table 5 Store-based Retailing Outlets by Channel: Units 2016-2021
  • Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
  • Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021
  • Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
  • Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 11 Sales in Grocery Retailers by Channel: Value 2016-2021
  • Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
  • Table 13 Grocery Retailers Outlets by Channel: Units 2016-2021
  • Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
  • Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
  • Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
  • Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
  • Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
  • Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
  • Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 23 Sales in Mixed Retailers by Channel: Value 2016-2021
  • Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
  • Table 25 Mixed Retailers Outlets by Channel: Units 2016-2021
  • Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
  • Table 27 Retailing GBO Company Shares: % Value 2017-2021
  • Table 28 Retailing GBN Brand Shares: % Value 2018-2021
  • Table 29 Store-based Retailing GBO Company Shares: % Value 2017-2021
  • Table 30 Store-based Retailing GBN Brand Shares: % Value 2018-2021
  • Table 31 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
  • Table 32 Non-Store Retailing GBO Company Shares: % Value 2017-2021
  • Table 33 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
  • Table 34 Grocery Retailers GBO Company Shares: % Value 2017-2021
  • Table 35 Grocery Retailers GBN Brand Shares: % Value 2018-2021
  • Table 36 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
  • Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
  • Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
  • Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
  • Table 42 Mixed Retailers GBO Company Shares: % Value 2017-2021
  • Table 43 Mixed Retailers GBN Brand Shares: % Value 2018-2021
  • Table 44 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
  • Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
  • Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
  • Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
  • Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
  • Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
  • Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
  • Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
  • Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
  • Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
  • Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
  • Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
  • Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
  • Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
  • Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
  • Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
  • Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
  • Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
  • Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
  • Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER

SOURCES
  • Summary 2 Research Sources
CONVENIENCE STORES IN SOUTH AFRICA

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • Households continue to shift towards convenience stores
  • Convenience stores embrace digitalisation
  • BP acquires alcohol licence
PROSPECTS AND OPPORTUNITIES
  • Convenience stores will benefit from easing of restrictions
  • Shoprite to retain overall leadership
  • Improving penetration of omnichannel strategies
CHANNEL DATA
  • Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021
  • Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 74 Convenience Stores GBO Company Shares: % Value 2017-2021
  • Table 75 Convenience Stores GBN Brand Shares: % Value 2018-2021
  • Table 76 Convenience Stores LBN Brand Shares: Outlets 2018-2021
  • Table 77 Convenience Stores LBN Brand Shares: Selling Space 2018-2021
  • Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DISCOUNTERS IN SOUTH AFRICA

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • Discounters meet demand for value offers
  • Discounters tap into basic financial services
  • Discounters remains highly concentrated competitive landscape
PROSPECTS AND OPPORTUNITIES
  • Affordability will continue to drive demand
  • Convenience through proximity rather than digitalisation
  • Discounters will become increasingly competitive
CHANNEL DATA
  • Table 80 Discounters: Value Sales, Outlets and Selling Space 2016-2021
  • Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 82 Discounters GBO Company Shares: % Value 2017-2021
  • Table 83 Discounters GBN Brand Shares: % Value 2018-2021
  • Table 84 Discounters LBN Brand Shares: Outlets 2018-2021
  • Table 85 Discounters LBN Brand Shares: Selling Space 2018-2021
  • Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HYPERMARKETS IN SOUTH AFRICA

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • Hypermarkets revamp offers
  • Competition Tribunal puts an end to exclusive lease agreements
  • Hypermarkets remains a concentrated competitive landscape
PROSPECTS AND OPPORTUNITIES
  • Diversification will support growth
  • Hypermarkets will face intensifying competition
  • Digitalisation will continue to transform hypermarkets
CHANNEL DATA
  • Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021
  • Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 90 Hypermarkets GBO Company Shares: % Value 2017-2021
  • Table 91 Hypermarkets GBN Brand Shares: % Value 2018-2021
  • Table 92 Hypermarkets LBN Brand Shares: Outlets 2018-2021
  • Table 93 Hypermarkets LBN Brand Shares: Selling Space 2018-2021
  • Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
SUPERMARKETS IN SOUTH AFRICA

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • Supermarkets remain resilient despite challenging environment
  • On-demand grocery deliveries transform models
  • Shoprite makes strategic move as it prioritises South Africa
PROSPECTS AND OPPORTUNITIES
  • Supermarkets will focus on proximity
  • Competition will intensify between players
  • Adoption of mobile e-commerce will accelerate
CHANNEL DATA
  • Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021
  • Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 98 Supermarkets GBO Company Shares: % Value 2017-2021
  • Table 99 Supermarkets GBN Brand Shares: % Value 2018-2021
  • Table 100 Supermarkets LBN Brand Shares: Outlets 2018-2021
  • Table 101 Supermarkets LBN Brand Shares: Selling Space 2018-2021
  • Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN SOUTH AFRICA

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • Slow recovery for liquor stores as alcohol bans persist
  • Pick ‘n’ Pay gives space to independent outlets
  • Fintech offer support to traditional outlets
PROSPECTS AND OPPORTUNITIES
  • Easing of restrictions will support recovery of liquor stores
  • Traditional grocery retailers to embrace technology
  • Higher number of chained outlets will tap into the informal market
CHANNEL DATA
  • Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 106 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021
  • Table 107 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021
  • Table 108 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 109 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 110 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN SOUTH AFRICA

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • Performance affected by socioeconomic conditions
  • Competitive landscape intensifies in value offers
  • Retailers accelerate digital integration
PROSPECTS AND OPPORTUNITIES
  • Recovery will be driven by improving socioeconomic conditions
  • Competition will be supported by diversification
  • Innovation will focus on synchronised shopping experiences
CHANNEL DATA
  • Table 112 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 114 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
  • Table 115 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
  • Table 116 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 118 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN SOUTH AFRICA

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • Home seclusion drives demand for electronics and appliances
  • JD Group consolidates leadership
  • Physical stores face strengthening competition from online marketplaces
PROSPECTS AND OPPORTUNITIES
  • Improving economy will support recovery
  • Omnichannel to become standard
  • New regulations will drive sustainable offers
CHANNEL DATA
  • Table 120 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 122 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021
  • Table 123 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021
  • Table 124 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 126 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN SOUTH AFRICA

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • Health and beauty specialist retailers post notable growth despite civil unrest
  • Competition intensifies within chemists/pharmacies
  • Technology transforms health and beauty specialist models
PROSPECTS AND OPPORTUNITIES
  • Drugstores/parapharmacies will continue to drive value growth
  • Beauty specialist retailers to face further competition
  • Virtual shopping experience will become the new normal
CHANNEL DATA
  • Table 128 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 130 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
  • Table 131 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
  • Table 132 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
  • Table 133 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
  • Table 134 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 136 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 138 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
  • Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
HOME AND GARDEN SPECIALIST RETAILERS IN SOUTH AFRICA

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • Redefining the home during the pandemic drives demand
  • Affordability drives demand for homewares
  • The Competition Tribunal rejects proposed merger from Cashbuild
PROSPECTS AND OPPORTUNITIES
  • Channel likely to benefit from economic recovery
  • Strengthening competition expected within homewares
  • Omnichannel will reshape players’ strategies
CHANNEL DATA
  • Table 140 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 142 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021
  • Table 143 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021
  • Table 144 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021
  • Table 145 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021
  • Table 146 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 148 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 150 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026
  • Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
DEPARTMENT STORES IN SOUTH AFRICA

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • Edcon exits South Africa after nine decades
  • Digitalisation affects number of outlets
  • Disruptions in supply chain raise concerns
PROSPECTS AND OPPORTUNITIES
  • Improving socioeconomic conditions will support recovery
  • Local sourcing will support recovery
  • Digital integration will continue to slow growth in outlets
CHANNEL DATA
  • Table 152 Department Stores: Value Sales, Outlets and Selling Space 2016-2021
  • Table 153 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 154 Department Stores GBO Company Shares: % Value 2017-2021
  • Table 155 Department Stores GBN Brand Shares: % Value 2018-2021
  • Table 156 Department Stores LBN Brand Shares: Outlets 2018-2021
  • Table 157 Department Stores LBN Brand Shares: Selling Space 2018-2021
  • Table 158 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
VARIETY STORES IN SOUTH AFRICA

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • Variety stores benefit from easing of restrictions
  • The Foschini Group reviews business strategy
  • Crazy Store maintains leadership
PROSPECTS AND OPPORTUNITIES
  • Affordability will continue to drive demand
  • Social media to become a key marketing platform
  • Players will focus on diversified offer
CHANNEL DATA
  • Table 160 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021
  • Table 161 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 162 Variety Stores GBO Company Shares: % Value 2017-2021
  • Table 163 Variety Stores GBN Brand Shares: % Value 2018-2021
  • Table 164 Variety Stores LBN Brand Shares: Outlets 2018-2021
  • Table 165 Variety Stores LBN Brand Shares: Selling Space 2018-2021
  • Table 166 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
WAREHOUSE CLUBS IN SOUTH AFRICA

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • Makro posts positive results despite challenging environment
  • Massmart accelerates digital strategy
  • Warehouse clubs face intensified competition
PROSPECTS AND OPPORTUNITIES
  • Easing of restrictions will support recovery
  • Makro will remain the ultimate player
  • Digitalisation will intensify competition
CHANNEL DATA
  • Table 168 Warehouse Clubs: Value Sales, Outlets and Selling Space 2016-2021
  • Table 169 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 170 Warehouse Clubs GBO Company Shares: % Value 2017-2021
  • Table 171 Warehouse Clubs GBN Brand Shares: % Value 2018-2021
  • Table 172 Warehouse Clubs LBN Brand Shares: Outlets 2018-2021
  • Table 173 Warehouse Clubs LBN Brand Shares: Selling Space 2018-2021
  • Table 174 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 175 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DIRECT SELLING IN SOUTH AFRICA

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • Direct selling benefits from economic conditions
  • Health and wellness drives further growth of food and drink direct selling
  • Sale of Tupperware’s beauty division
PROSPECTS AND OPPORTUNITIES
  • Nutricosmetics and sustainability will continue to drive recovery
  • S-commerce will continue to reshape direct selling
  • Competition will intensify within beauty and personal care direct selling
CHANNEL DATA
  • Table 176 Direct Selling by Category: Value 2016-2021
  • Table 177 Direct Selling by Category: % Value Growth 2016-2021
  • Table 178 Direct Selling GBO Company Shares: % Value 2017-2021
  • Table 179 Direct Selling GBN Brand Shares: % Value 2018-2021
  • Table 180 Direct Selling Forecasts by Category: Value 2021-2026
  • Table 181 Direct Selling Forecasts by Category: % Value Growth 2021-2026
HOMESHOPPING IN SOUTH AFRICA

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • Challenging operating environment mutes recovery
  • Homeshopping operators embrace omnichannel strategy
  • Players target niche markets
PROSPECTS AND OPPORTUNITIES
  • Uncertain future for homeshopping
  • Homechoice to retain convincing leadership
CHANNEL DATA
  • Table 182 Homeshopping by Category: Value 2016-2021
  • Table 183 Homeshopping by Category: % Value Growth 2016-2021
  • Table 184 Homeshopping GBO Company Shares: % Value 2017-2021
  • Table 185 Homeshopping GBN Brand Shares: % Value 2018-2021
  • Table 186 Homeshopping Forecasts by Category: Value 2021-2026
  • Table 187 Homeshopping Forecasts by Category: % Value Growth 2021-2026
VENDING IN SOUTH AFRICA

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • Slow recovery across captive environments
  • Competition remains consolidated between leading players
  • From tobacco to healthier product offers
PROSPECTS AND OPPORTUNITIES
  • Performance will be driven by a further easing of restrictions
  • Further innovation with digital solutions
  • Stricter regulations will continue to impact smaller players
CHANNEL DATA
  • Table 188 Vending by Category: Value 2016-2021
  • Table 189 Vending by Category: % Value Growth 2016-2021
  • Table 190 Vending GBO Company Shares: % Value 2017-2021
  • Table 191 Vending GBN Brand Shares: % Value 2018-2021
  • Table 192 Vending Forecasts by Category: Value 2021-2026
  • Table 193 Vending Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN SOUTH AFRICA

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • Takealot retains convincing leadership
  • Buy Now, Pay Later solutions gain momentum in South Africa
  • South African Post Office bets on e-commerce
PROSPECTS AND OPPORTUNITIES
  • E-commerce will remain a dynamic channel
  • E-commerce will drive affordability, sustainability, and transparency
  • Q-commerce will drive demand for groceries
CHANNEL DATA
  • Table 202 E-Commerce (Goods) by Channel and Category: Value 2016-2021
  • Table 203 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
  • Table 204 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
  • Table 205 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
  • Table 206 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
  • Table 207 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN SOUTH AFRICA

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • Vodacom introduces a super-app in South Africa
  • Strategic partnership to support demand for mobile e-commerce services
  • S-commerce creates room for Money Message
PROSPECTS AND OPPORTUNITIES
  • Mobile e-commerce will drive growth of the digital economy
  • Super-apps will create room for digital malls
  • Social media will remain an integral element of retailers’ strategies
CHANNEL DATA
  • Table 194 Mobile E-Commerce (Goods): Value 2016-2021
  • Table 195 Mobile E-Commerce (Goods): % Value Growth 2016-2021
  • Table 196 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
  • Table 197 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
FOOD AND DRINK E-COMMERCE IN SOUTH AFRICA

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • Modern grocery retailers accelerate digital integration
  • Spike in sale of alcohol online raises concerns
  • More investors target on-demand delivery services
PROSPECTS AND OPPORTUNITIES
  • On-demand groceries services will benefit from improving penetration
  • Momentum in alcohol sales will persist
  • Shoprite will continue to drive innovation
CHANNEL DATA
  • Table 198 Food and Drink E-Commerce: Value 2016-2021
  • Table 199 Food and Drink E-Commerce: % Value Growth 2016-2021
  • Table 200 Food and Drink E-Commerce Forecasts: Value 2021-2026
  • Table 201 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026