Retailing in Ukraine

Euromonitor International, July 2010, Pages: 123

In 2009, the economic slowdown in Ukraine, which began in the fourth quarter of 2008, continued. The major local currency devaluation, political instability, limited efficiency of the government’s crisis policy, and the big budget deficit in 2009 and 2010 (expected) could even lead to a worsening of the state of the economy in 2010. Due to the above-mentioned factors, the Ukrainian retailing market lost its attractiveness for international investors. According to AT Kearney Consulting,...

The Retailing in Ukraine report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Retailing industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Retailing in Ukraine
Euromonitor International
July 2010
List of Contents and Tables
Executive Summary
Economic Recession Impacts Retailing
More Assets Up for Sale But Little Merger and Acquisition Activity Seen
Retailers Optimise Costs and Lower Prices To Win Over Consumers
Winning in Price Competition Stimulated Growth of Non-store Retailing
Key Trends and Developments
Economic Recession in Ukraine Is Underway
Internet Retailing Became Popular
Number of Assets for Sale Increased But the Unpredictable Economic Conditions and the Lack of Liquidity Prevented Merger and Acquisition Activity
Retail Developing Networks in the Regions
Competitive Environment: Private Label
Market Indicators
Table 1 Employment in Retailing 2004-2009
Market Data
Table 2 Sales in Retailing by Sector: Value 2004-2009
Table 3 Sales in Retailing by Sector: % Value Growth 2004-2009
Table 4 Sales in Retailing by Grocery vs Non-Grocery 2005-2009
Table 5 Sales in Store-Based Retailing by Sector: Value 2004-2009
Table 6 Sales in Store-Based Retailing by Sector: % Value Growth 2004-2009
Table 7 Sales in Non-store Retailing by Sector: Value 2004-2009
Table 8 Sales in Non-store Retailing by Sector: % Value Growth 2004-2009
Table 9 Retailing Company Shares: % Value 2005-2009
Table 10 Grocery Retailers Company Shares: % Value 2005-2009
Table 11 Grocery Retailers Brand Shares: % Value 2006-2009
Table 12 Non-Grocery Retailers Company Shares: % Value 2005-2009
Table 13 Non-Grocery Retailers Brand Shares: % Value 2006-2009
Table 14 Non-store Retailing Company Shares: % Value 2005-2009
Table 15 Non-store Retailing Brand Shares: % Value 2006-2009
Table 16 Forecast Sales in Retailing by Sector: Value 2009-2014
Table 17 Forecast Sales in Retailing by Sector: % Value Growth 2009-2014
Table 18 Forecast Sales in Store-Based Retailing by Sector: Value 2009-2014
Table 19 Forecast Sales in Store-Based Retailing by Sector: % Value Growth 2009-2014
Table 20 Forecast Sales in Non-store Retailing by Sector: Value 2009-2014
Table 21 Forecast Sales in Non-store Retailing by Sector: % Value Growth 2009-2014
Appendix
Operating Environment
Cash-and-carry
Table 22 Cash-and-carry: Sales by National Brand Owner: Sales Value 2006-2009
Table 23 Cash-and-carry: Number of Outlets by National Brand Owner: 2006-2009
Definitions
Summary 1 Research Sources
Atb-market Tov
Strategic Direction
Key Facts
Summary 2 ATB-Market TOV: Key Facts
Summary 3 ATB-Market TOV: Operational Indicators
Company Background
Private Label
Summary 4 ATB-Market TOV: Private Label Portfolio
Competitive Positioning
Summary 5 ATB-Market TOV: Competitive Position 2009
Auchan-ukraine Hypermarket Tov
Strategic Direction
Key Facts
Summary 6 Auchan-Ukraine Hypermarket TOV: Key Facts
Summary 7 Auchan-Ukraine Hypermarket TOV: Operational Indicators
Company Background
Chart 1 Auchan-Ukraine Hypermarket TOV: Auchan in Kyiv
Private Label
Competitive Positioning
Summary 8 Auchan-Ukraine Hypermarket TOV: Competitive Position 2009
Billa-ukraina Pii
Strategic Direction
Key Facts
Summary 9 Billa-Ukraina PII: Key Facts
Summary 10 Billa-Ukraina PII: Operational Indicators
Company Background
Chart 2 Billa-Ukraina PII: Billa in Kyiv
Private Label
Summary 11 Billa-Ukraina PII: Private Label Portfolio
Competitive Positioning
Summary 12 Billa-Ukraina PII: Competitive Position 2009
Dc Ukraine Tov
Strategic Direction
Key Facts
Summary 13 DC Ukraine TOV: Key Facts
Summary 14 DC Ukraine TOV: Operational Indicators
Company Background
Private Label
Competitive Positioning
Summary 15 DC Ukraine TOV: Competitive Position 2009
Eldorado Tov
Strategic Direction
Key Facts
Summary 16 Eldorado TOV: Key Facts
Summary 17 Eldorado TOV: Operational Indicators
Company Background
Chart 3 Eldorado TOV: Billa in Kyiv
Private Label
Summary 18 Eldorado TOV: Private Label Portfolio
Competitive Positioning
Summary 19 Eldorado TOV: Competitive Position 2009
Foxtrot Tov
Strategic Direction
Key Facts
Summary 20 Foxtrot TOV: Key Facts
Summary 21 Foxtrot TOV: Operational Indicators
Company Background
Private Label
Summary 22 Foxtrot TOV: Private Label Portfolio
Competitive Positioning
Summary 23 Foxtrot TOV: Competitive Position 2009
Fozzy-farm Zat
Strategic Direction
Key Facts
Summary 24 Fozzy-Farm ZAT: Key Facts
Summary 25 Fozzy-Farm ZAT: Operational Indicators
Company Background
Private Label
Summary 26 Fozzy Group: Private Label Portfolio
Competitive Positioning
Summary 27 Fozzy Group: Competitive Position 2009
Garantiya-trade Tov
Strategic Direction
Key Facts
Summary 28 Garantiya-Trade TOV: Key Facts
Summary 29 Garantiya-Trade TOV: Operational Indicators
Company Background
Private Label
Summary 30 Garantiya-Trade TOV: Private Label Portfolio
Competitive Positioning
Summary 31 Garantiya-Trade TOV: Competitive Position 2009
Kvisa-trade Ltd
Strategic Direction
Key Facts
Summary 32 Kvisa-Trade Ltd: Key Facts
Summary 33 Kvisa-Trade Ltd: Operational Indicators
Company Background
Private Label
Summary 34 Kvisa-Trade TOV: Private Label Portfolio
Competitive Positioning
Summary 35 Kvisa-Trade TOV: Competitive Position 2009
Obi Tov
Strategic Direction
Key Facts
Summary 36 OBI TOV: Key Facts
Summary 37 OBI TOV: Operational Indicators
Company Background
Competitive Positioning
Summary 38 OBI TOV: Competitive Position 2009
Spar-ukraine Tov
Strategic Direction
Key Facts
Summary 39 Spar-Ukraine TOV: Key Facts
Summary 40 Spar-Ukraine TOV: Operational Indicators
Company Background
Private Label
Competitive Positioning
Summary 41 Spar-Ukraine TOV: Competitive Position 2009
Tavriya-b Tov
Strategic Direction
Key Facts
Summary 42 Tavriya-B TOV: Key Facts
Summary 43 Tavriya-B TOV: Operational Indicators
Company Background
Private Label
Summary 44 Tavriya-B TOV: Private Label Portfolio
Competitive Positioning
Summary 45 Tavriya-B TOV: Competitive Position 2009
Td Amstor Tov
Strategic Direction
Key Facts
Summary 46 TD Amstor TOV : Key Facts
Summary 47 TD Amstor TOV: Operational Indicators
Company Background
Private Label
Summary 48 TD Amstor TOV: Private Label Portfolio
Competitive Positioning
Summary 49 TD Amstor TOV: Competitive Position 2009
X5 Retail Group Ukraine Zat
Strategic Direction
Key Facts
Summary 50 X5 Retail Group Ukraine ZAT: Key Facts
Summary 51 X5 Retail Group Ukraine ZAT: Operational Indicators
Company Background
Private Label
Competitive Positioning
Summary 52 X5 Retail Group Ukraine ZAT: Competitive Position 2009
Zara Ukraina Tov
Strategic Direction
Key Facts
Summary 53 ZARA Ukraina TOV: Key Facts
Summary 54 ZARA Ukraina TOV: Operational Indicators
Company Background
Competitive Positioning
Summary 55 ZARA Ukraina TOV: Competitive Position 2009
Headlines
Trends
Sector Formats
Chart 4 Hypermarkets: Auchan in Kyiv
Sector Data
Table 24 Hypermarkets: Value Sales, Outlets and Selling Space 2004-2009
Table 25 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 26 Hypermarkets Company Shares by Value 2005-2009
Table 27 Hypermarkets Brand Shares by Value 2006-2009
Table 28 Hypermarkets Brand Shares by Outlets 2006-2009
Table 29 Hypermarkets Brand Shares by Selling Space 2006-2009
Table 30 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 31 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Sector Formats
Chart 5 Supermarkets: Velyka Kyshenia in Kyiv
Sector Data
Table 32 Supermarkets: Value Sales, Outlets and Selling Space 2004-2009
Table 33 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 34 Supermarkets Company Shares by Value 2005-2009
Table 35 Supermarkets Brand Shares by Value 2006-2009
Table 36 Supermarkets Brand Shares by Outlets 2006-2009
Table 37 Supermarkets Brand Shares by Selling Space 2006-2009
Table 38 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 39 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Headlines
Trends
Sector Data
Table 40 Convenience Stores: Value Sales, Outlets and Selling Space 2004-2009
Table 41 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 42 Convenience Stores Company Shares by Vealue 2005-2009
Table 43 Convenience Stores Brand Shares by Value 2006-2009
Table 44 Convenience Stores Brand Shares by Outlets 2006-2009
Table 45 Convenience Stores Brand Shares by Selling Space 2006-2009
Table 46 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 47 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Sector Data
Table 48 Forecourt Retailers: Value Sales, Outlets and Selling Space 2004-2009
Table 49 Forecourt Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 50 Forecourt Retailers Company Shares by Value 2005-2009
Table 51 Forecourt Retailers Brand Shares by Value 2006-2009
Table 52 Forecourt Retailers Brand Shares by Outlets 2006-2009
Table 53 Forecourt Retailers Brand Shares by Selling Space 2006-2009
Table 54 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 55 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 56 Mixed Retailers: Value Sales, Outlets and Selling Space 2004-2009
Table 57 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 58 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 59 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Formats
Chart 6 Health and Beauty Specialist Retailers: DC in Kyiv
Chart 7 Health and Beauty Specialist Retailers: DC in Kyiv
Sector Data
Table 60 Health and Beauty Retailers: Value Sales, Outlets and Selling Space 2004-2009
Table 61 Health and Beauty Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 62 Health and Beauty Retailers Company Shares by Value 2005-2009
Table 63 Health and Beauty Retailers Brand Shares by Value 2006-2009
Table 64 Health and Beauty Retailers Brand Shares by Outlets 2006-2009
Table 65 Health and Beauty Retailers Brand Shares by Selling Space 2006-2009
Table 66 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 67 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Sector Formats
Chart 8 Clothing and Footwear Specialist Retailers: Zara: Khreschatik St, Kyiv
Sector Data
Table 68 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space 2004-2009
Table 69 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 70 Clothing and Footwear Retailers Company Shares by Value 2005-2009
Table 71 Clothing and Footwear Retailers Brand Shares by Value 2006-2009
Table 72 Clothing and Footwear Retailers Brand Shares by Outlets 2006-2009
Table 73 Clothing and Footwear Retailers Brand Shares by Selling Space 2006-2009
Table 74 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 75 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Sector Formats
Chart 9 Furniture and Furnishings Stores: Merx in Kyiv
Sector Data
Table 76 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space 2004-2009
Table 77 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 78 Furniture and Furnishings Stores Company Shares by Value 2005-2009
Table 79 Furniture and Furnishings Stores Brand Shares by Value 2006-2009
Table 80 Furniture and Furnishings Stores Brand Shares by Outlets 2006-2009
Table 81 Furniture and Furnishings Stores Brand Shares by Selling Space 2006-2009
Table 82 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 83 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Sector Formats
Chart 10 DIY, Home Improvement and Garden Centres: Epicenter in Kyiv
Sector Data
Table 84 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space 2004-2009
Table 85 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 86 DIY, Home Improvement and Garden Centres Company Shares by Value 2005-2009
Table 87 DIY, Home Improvement and Garden Centres Brand Shares by Value 2006-2009
Table 88 DIY, Home Improvement and Garden Centres Brand Shares by Outlets 2006-2009
Table 89 DIY, Home Improvement and Garden Centres Brand Shares by Selling Space 2006-2009
Table 90 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 91 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Sector Formats
Chart 11 Electronics and Appliance Specialist Retailers: Eldorado in Kyiv
Chart 12 Electronics and Appliance Specialist Retailers: MegaMax trade chain in Kyiv
Sector Data
Table 92 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2004-2009
Table 93 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 94 Electronics and Appliance Specialist Retailers Company Shares by Value 2005-2009
Table 95 Electronics and Appliance Specialist Retailers Brand Shares by Value 2006-2009
Table 96 Electronics and Appliance Specialist Retailers Brand Shares by Outlets 2006-2009
Table 97 Electronics and Appliance Specialist Retailers Brand Shares by Selling Space 2006-2009
Table 98 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 99 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Sector Formats
Chart 13 Leisure and Personal Goods Specialist Retailers: Zarina in Kyiv
Sector Data
Table 100 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space 2004-2009
Table 101 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 102 Leisure and Personal Goods Specialist Retailers Company Shares by Value 2005-2009
Table 103 Leisure and Personal Goods Specialist Retailers Brand Shares by Value 2006-2009
Table 104 Leisure and Personal Goods Specialist Retailers Brand Shares by Outlets 2006-2009
Table 105 Leisure and Personal Goods Specialist Retailers Brand Shares by Selling Space 2006-2009
Table 106 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 107 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Formats
Chart 14 Vending: railway station, Kyiv
Sector Data
Table 108 Vending: Value 2004-2009
Table 109 Vending: % Value Growth 2004-2009
Table 110 Vending Company Shares by Value 2005-2009
Table 111 Vending Brand Shares by Value 2006-2009
Table 112 Vending Forecasts: Value 2009-2014
Table 113 Vending Forecasts: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 114 Homeshopping: Value 2004-2009
Table 115 Homeshopping: % Value Growth 2004-2009
Table 116 Homeshopping Company Shares by Value 2005-2009
Table 117 Homeshopping Brand Shares by Value 2006-2009
Table 118 Homeshopping Forecasts: Value 2009-2014
Table 119 Homeshopping Forecasts: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 120 Internet Retailing: Value 2004-2009
Table 121 Internet Retailing: % Value Growth 2004-2009
Table 122 Internet Retailing Company Shares by Value 2005-2009
Table 123 Internet Retailing Brand Shares by Value 2006-2009
Table 124 Internet Retailing Forecasts: Value 2009-2014
Table 125 Internet Retailing Forecasts: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Indicators
Table 126 Direct Selling Agents 2006-2008
Sector Data
Table 127 Direct Selling: Value 2004-2009
Table 128 Direct Selling: % Value Growth 2004-2009
Table 129 Direct Selling Company Shares by Value 2005-2009
Table 130 Direct Selling Brand Shares by Value 2006-2009
Table 131 Direct Selling Forecasts: Value 2009-2014
Table 132 Direct Selling Forecasts: % Value Growth 2009-2014

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