China Regional East Beer Market Insight 2012

Product Synopsis
A detailed market research report on the China East region beer industry. Researched and published by Canadean.

Introduction and Landscape
Why was the report written?
This report comprises high level market research data on the China East beer industry, published by Canadean. The report covers the total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
Due to continued economic growth, beer consumption continued to increase in 2011. Brewers in China raised product prices during 2011 as they fought soaring raw material costs and low profit margins. CRSB made a number of acquisitions of breweries, Tsingtao also made an acquisition and international brewer A-BInBev also increased its investment in east China.

What are the key drivers behind recent market changes?
Being a comparatively developed region in China, competition in east China was fiercer than ever before

What makes this report unique and essential to read?
The China East Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the China East Beer industry. Data includes volumes from 2007 to 2011, plus forecasts for 2012, enabling historical and current trend analysis.

This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, and beer type.

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.

This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers.

This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs. non-refillable, and multi-serve vs. single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices, are also included.

Key Market Issues
Due to continued economic growth, beer consumption continued to increase in 2011.

Brewers in China raised product prices during 2011 as they fought soaring raw material costs and low profit margins.

CRSB made a number of acquisitions of breweries and announced plans for new breweries, Tsingtao also made acquisitions and announced expansions and A-BInBev increased it's investment in the area.

CRSB made a number of acquisitions of breweries and announced plans for new breweries, Tsingtao also made acquisitions and announced expansions and A-BInBev increased it's investment in the area.

CRSB made a number of acquisitions of breweries and announced plans for new breweries, Tsingtao also made acquisitions and announced expansions and A-BInBev increased it's investment in the area.

Key Highlights
Due to continued economic growth, beer consumption continued to increase in 2011. Being a comparatively developed region in China, competition in east China was fiercer than ever before.

2011 also saw consolidation and capacity expansion by the major players; Tsingtao, CRSB and A-BInBev pointing towards future fierce competition.

As China struggles to export its domestic brands westwards, Tsingtao seems to have bucked the trend to be one of the few to have had any semblance of success in the western consumer markets.

Mainstream beer still dominates the market with Snow expanding very fast.

The number one premium brand in China, Budweiser, grew at a double-digit rate, benefiting from further geographic expansion and innovations. Budweiser aluminum can was launched in the east region. SHOW LESS READ MORE >

Canadean China Regional East Beer Market Insights Report 2012
Executive Summary
Section 1 Market Context
MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
LEGISLATION AND TAXATION TABLES
Table 1.5.1 - Taxation Base
Table 1.5.2 - Historical Excise Rates of Beer
Table 1.5.3 - Legal Controls on Beer
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011
Section 2 Market Background Briefing
MARKET BACKGROUND BRIEFING
Table - Beer Definitions by Type - Local Segmentation
Table - Beer Definitions by Type - Standard Price Segmentation
Table - Beer Definitions by Type - Alcoholic Strength
Table - Beer Definitions by Type - Beer Type
Table - Beer Definitions by Type - Local, National and International
Section 3 Market Update
MARKET UPDATE
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2011
Distribution 2011
Packaging 2011
MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
BRANDS
Top 10 Beer Brands - Volume, 2009-2011
Top 10 International Premium and Super premium Beer Brands - Volume, 2009-2011
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
INDUSTRY STRUCTURE
Chart - Leading Brewers/Importer, 2011
Market Structure
Brewers
PACKAGING
Chart - Consumption by Pack Material/Type, 2011
Packaging Trends
CHANNEL ANALYSIS
Chart - Distribution by Channel, 2011
Chart - Consumption by Price Segment, 2011
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2010-2012F
Distribution Trends
DISTRIBUTION AND PRICING TABLES
Table 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011
Table 3.4.2 - Outlet Universe for Beer by Turnover, Value/% Share, 2007-2011
Table 3.7 - Leading Retail Groups for Beer
Table 3.8.A - Leading Distributors/Drinks Wholesalers, 2011
Table 3.8.B - Leading Beer Importers, 2011
Table 3.9 - Trade Margin Build-Up Model
Table 3.10.1 - Selected Consumer Beer Prices, East Region: Off-Premise, 2010-2012
Table 3.10.2 - Selected Consumer Beer Prices, East Region: On-Premise, 2010-2012
Table 3.11 - Beer Consumption by Province/Region, 2007-2011
DATA TABLES
Beer Production/Trade/Consumption, 2001-2012F
Beer Production/Trade/Consumption, Growth, 2001-2012F
Beer Foreign Trade by Country (Imports), 2008-2012F
Beer Foreign Trade by Country (Exports), 2008-2012F
Beer Market Valuation (Local Currency), 2010-2012F
Beer Consumption by Local Definition, 2008-2012F
Beer Consumption by Standard Price Segmentation, 2008-2012F
Beer Consumption by Alcoholic Strength, 2008-2012F
Beer Consumption by Type, 2008-2012F
Beer Consumption by Geographic Scope, 2008-2012F
Beer All Trademarks, 2007-2011
Beer Brands by Local Definition, 2007-2011
Beer Brands by Standard Price Segment, 2007-2011
Beer Brands by Alcoholic Strength, 2007-2011
Beer Brands by Type, 2007-2011
Beer Imported Brands by Origin, 2007-2011
Beer Licensed Brands, 2007-2011
Beer Private Label Brands, 2007-2011
Beer Trademark Owners, 2007-2011
Beer Local Operators, 2007-2011
Beer Leading Brewers/Importers, 2007-2011
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012F
Beer Distribution: On-Premise v Off-Premise, 2008-2012F
Section 4 Brewer Profiles
BREWER PROFILES
ANHEUSER-BUSCH INBEV CHINA CO LTD
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table -  Anheuser-Busch InBev Full Brand List, ABV%, Pack Type
Table - A-BInBev China Investment Co Ltd Brand Volumes, 2007-2011
ASAHI
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table -  Asahi Full Brand List, ABV%, Pack Type
Table - Asahi Brewerie Brand Volumes, 2007-2011
ASIA BREWERY INC
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Asia Brewery Full Brand List, ABV%, Pack Type
Table - Asia Brewery China Brand Volumes, 2007-2011
CRSB (CHINA RESOURCES ENTERPRISES/SABMILLER)
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - CRSB Full Brand List, ABV%, Pack Type
Table - China Resources Snow Breweries Ltd Brand Volumes, 2007-2011
CHONGQING BREWERY GROUP
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Chongqing Brewery Group Full Brand List, ABV%, Pack Type
Table - Chongqing Brewery Brand Volumes, 2007-2011
HEINEKEN ASIA PACIFIC BREWERIES LIMITED
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Heineken Asia Pacific Breweries Full Brand List, ABV%, Pack Type
Table - Heineken Asia Pacific Breweries China Brand Volumes, 2007-2011
KIRIN CHINA CO LTD
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Kirin Full Brand List, ABV%, Pack Type
Table - Kirin China Brand Volumes, 2007-2011
SUNTORY
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Suntory Full Brand List, ABV%, Pack Type
Table - Suntory China Brand Volumes, 2007-2011
TSINGTAO BREWERY CO LTD
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Tsingtao Full Brand List, ABV%, Pack Type
Table - Tsingtao Brand Volumes, 2007-2011
BEIJING YANJING BREWERY GROUP
Ownership/Shareholders
Company Data
Table - Breweries, Capacity, 000s HL
Table - Beijing Yanjing Brewery Full Brand List, ABV%, Pack Type
Table - Yanjing Brewery Brand Volumes, 2007-2011
ZHUJIANG BEER GROUP COMPANY
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table - Breweries, Capacity, 000s HL
Table - Zhujiang Brewery Full Brand List, ABV%, Pack Type
Table - Zhujiang Beer Group Brand Volumes, 2007-2011
JIANGSU DAFUHAO BREWERIES CO LTD
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table - Breweries, Capacity, 000s HL
Table - Jiangsu Dafuhao Breweries Full Brand List, ABV%, Pack Type
SHANDONG NEW IMMENSE BREWERY
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table - Breweries, Capacity, 000s HL
Table - Jiangsu Dafuhao Breweries Full Brand List, ABV%, Pack Type
SMALLER BREWERS
 Shandong Longkou Milk Way Brewery
Methodology
Beer Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
Map

ANHEUSER-BUSCH INBEV CHINA CO LTD, ASAHI, ASIA BREWERY INC, CRSB (CHINA RESOURCES ENTERPRISES/SABMILLER), CHONGQING BREWERY GROUP, HEINEKEN ASIA PACIFIC BREWERIES LIMITED, KIRIN CHINA CO LTD, SUNTORY, TSINGTAO BREWERY CO LTD, BEIJING YANJING BREWERY GROUP, ZHUJIANG BEER GROUP COMPANY, JIANGSU DAFUHAO BREWERIES CO LTD, SHANDONG NEW IMMENSE BREWERY, , Shandong Longkou Milk Way Brewery