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Sanitary Protection in Bulgaria

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    Report

  • 22 Pages
  • March 2023
  • Region: Bulgaria
  • Euromonitor International
  • ID: 224562
The steady value growth registered in sanitary protection during 2022 can be attributed mainly to the higher prices being charged for raw materials and rising production costs. The extra cost burden created by these inflated overheads were inevitably passed on to consumers by manufacturers and distributors already facing pressure on margins, with consumers paying considerably higher prices than what they had previously been accustomed to by the end of the year.

The analyst's Sanitary Protection in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sanitary Protection market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SANITARY PROTECTION IN BULGARIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Increased consumer awareness and rising prices drive value growth
  • Increasing preference for active lifestyles lead to changes in women's preferences
  • Procter & Gamble maintains its strong leading position in sanitary protection
PROSPECTS AND OPPORTUNITIES
  • Mature demand and market saturation set to put limits on category growth
  • The rise of the sports lifestyle trend to drive growth in demand for tampons
  • The trend about environmental protection can hinder the development of the market
CATEGORY DATA
  • Table 1 Retail Sales of Sanitary Protection by Category: Value 2017-2022
  • Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
  • Table 3 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
  • Table 4 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
  • Table 5 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
  • Table 6 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
TISSUE AND HYGIENE IN BULGARIA

EXECUTIVE SUMMARY
  • Tissue and hygiene in 2022: the big picture
  • 2022 key trends
  • Competitive environment
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 7 Birth Rates 2017-2022
  • Table 8 Infant Population 2017-2022
  • Table 9 Female Population by Age 2017-2022
  • Table 10 Total Population by Age 2017-2022
  • Table 11 Households 2017-2022
  • Table 12 Forecast Infant Population 2022-2027
  • Table 13 Forecast Female Population by Age 2022-2027
  • Table 14 Forecast Total Population by Age 2022-2027
  • Table 15 Forecast Households 2022-2027
MARKET DATA
  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
  • Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
  • Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
  • Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
  • Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
  • Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER

SOURCES
  • Summary 1 Research Sources