Sanitary protection products are considered an irreplaceable necessity among the women who menstruate in Egypt, with the female population steadily growing by nearly 2% annually. The number of women contributing to the workforce and teenagers joining higher education is also increasing, boosting the demand for sanitary protection. As a result, the sales volume of sanitary protection products increased in 2022.
The analyst's Sanitary Protection in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The analyst's Sanitary Protection in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Sanitary Protection market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
SANITARY PROTECTION IN EGYPTKEY DATA FINDINGS
2022 DEVELOPMENTS
- Sanitary protection is considered essential, benefiting sales despite price rises
- Awareness about the benefits of tampons is slowly increasing in Egypt
- Procter & Gamble Egypt retains its lead despite price increases
- Retail sales volume of sanitary products is boosted by population growth
- Tampons are expected to continue showing positive sales growth
- Consumers migrate to e-commerce to obtain the best deals and discounts
- Table 1 Retail Sales of Sanitary Protection by Category: Value 2017-2022
- Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
- Table 3 Retail Sales of Tampons by Application Format: % Value 2017-2022
- Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
- Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
- Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
- Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
EXECUTIVE SUMMARY
- Tissue and hygiene in 2022: The big picture
- 2022 key trends
- COMPETITIVE LANDSCAPE
- Retailing developments
- What next for tissue and hygiene?
- Table 8 Birth Rates 2017-2022
- Table 9 Infant Population 2017-2022
- Table 10 Female Population by Age 2017-2022
- Table 11 Total Population by Age 2017-2022
- Table 12 Households 2017-2022
- Table 13 Forecast Infant Population 2022-2027
- Table 14 Forecast Female Population by Age 2022-2027
- Table 15 Forecast Total Population by Age 2022-2027
- Table 16 Forecast Households 2022-2027
- Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
- Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
- Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
- Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
- Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
- Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
- Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
- Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
- Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
SOURCES
- Summary 1 Research Sources
