Rising production costs and supply chain pressures forced companies to increase their retail prices. While price offers and promotions remained regular and aggressive, all brands and SKUs' retail prices were subject to hikes. While this led to substantial retail value sales growth, consumer behaviour adapted. In response to the hikes, women started to look for better deals and discounts.
The analyst's Sanitary Protection in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The analyst's Sanitary Protection in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Sanitary Protection market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
SANITARY PROTECTION IN GREECEKEY DATA FINDINGS
2022 DEVELOPMENTS
- Inflation leads to price hikes in 2022, impacting consumer buying habits
- Pantyliners and tampons benefit from the re-opening of society
- The substantiality trend leads to the rising use of organic cotton
- Ultra-thin towels set to retain the majority of share on the landscape
- Competition with adult incontinence intensifies, threatening forecast growth
- Consumers appreciate the money-saving aspects of menstruation cups
- Table 1 Retail Sales of Sanitary Protection by Category: Value 2017-2022
- Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
- Table 3 Retail Sales of Tampons by Application Format: % Value 2017-2022
- Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
- Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
- Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
- Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
EXECUTIVE SUMMARY
- Tissue and hygiene in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for tissue and hygiene?
- Table 8 Birth Rates 2017-2022
- Table 9 Infant Population 2017-2022
- Table 10 Female Population by Age 2017-2022
- Table 11 Total Population by Age 2017-2022
- Table 12 Households 2017-2022
- Table 13 Forecast Infant Population 2022-2027
- Table 14 Forecast Female Population by Age 2022-2027
- Table 15 Forecast Total Population by Age 2022-2027
- Table 16 Forecast Households 2022-2027
- Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
- Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
- Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
- Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
- Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
- Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
- Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
- Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
- Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
SOURCES
- Summary 1 Research Sources
