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Sanitary Protection in Russia

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    Report

  • 25 Pages
  • March 2021
  • Region: Russia
  • Euromonitor International
  • ID: 224575
COVID-19 created uncertainty for sanitary product players, who have already been experiencing economic turmoil during the historical period and a decline in the female population aged 12-54, which had impacted sales.

The Sanitary Protection in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Sanitary Protection market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2020 IMPACT
  • Demand remains for sanitary protection, being an essential item for many women
  • Consumers switch from high-priced products and brands throughout 2020
  • A wide product portfolio helps Procter & Gamble increase its share during COVID-19

RECOVERY AND OPPORTUNITIES
  • The economic recession shapes the sanitary protection landscape
  • Tampons post recovery as consumers appreciate ease and convenience
  • Economic and demographic trends limit volume growth across the forecast period

CATEGORY DATA
  • Table 1 Retail Sales of Sanitary Protection by Category: Value 2015-2020
  • Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
  • Table 3 Retail Sales of Tampons by Application Format: % Value 2015-2020
  • Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
  • Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
  • Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
  • Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY
  • COVID-19 impact on tissue and hygiene
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for tissue and hygiene?
  • Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
  • Chart 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS
  • Table 8 Birth Rates 2015-2020
  • Table 9 Infant Population 2015-2020
  • Table 10 Female Population by Age 2015-2020
  • Table 11 Total Population by Age 2015-2020
  • Table 12 Households 2015-2020
  • Table 13 Forecast Infant Population 2020-2025
  • Table 14 Forecast Female Population by Age 2020-2025
  • Table 15 Forecast Total Population by Age 2020-2025
  • Table 16 Forecast Households 2020-2025

MARKET DATA
  • Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
  • Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
  • Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
  • Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
  • Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
  • Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
  • Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
  • Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

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SOURCES
  • Summary 1 Research Sources