Sanitary Protection in Slovakia

Euromonitor International, August 2012, Pages: 29

Sanitary protection in Slovakia records stable growth driven by a stable consumer base. With respect to particular trends and developments within the category, sanitary protection recorded persisting shift of female consumers towards ultra-thin towels at the expense of standard towels and increasing popularity of pantyliners and tampons. The market saw rising demand for private label – which reflects simply the fact that the quality of private label has been increasing and the economic...

Euromonitor International's Sanitary Protection in Slovakia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Intimate Wipes, Sanitary Protection Excluding Intimate Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Sanitary Protection market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

SANITARY PROTECTION IN SLOVAKIA
Euromonitor International
August 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2006-2011
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2006-2011
Table 3 Retail Sales of Tampons by Application Format: % Value Analysis 2006-2011
Table 4 Sanitary Protection Retail Company Shares 2007-2011
Table 5 Sanitary Protection Retail Brand Shares 2008-2011
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2011-2016
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2011-2016
Bella Sk Sro in Tissue and Hygiene (slovakia)
Strategic Direction
Key Facts
Summary 1 Bella SK sro: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Bella SK sro: Competitive Position 2011
Celltex Sro in Tissue and Hygiene (slovakia)
Strategic Direction
Key Facts
Summary 3 Celltex sro: Key Facts
Company Background
Production
Summary 4 Celltex sro: Production Statistics 2011
Private Label
Summary 5 Celltex sro: Private Label Portfolio
Executive Summary
Tissue and Hygiene Gaining Steady Growth in 2011
Consumer Patterns More Diverse in 2011
Multinationals With International Brands Are More Demanded by Consumers
Bigger Retail Formats Dominate Tissue and Hygiene Sales in 2011
Steady But Stable Growth Expected Within Tissue and Hygiene in the Forecast Period
Key Trends and Developments
Economic Development Influences Consumers' Behaviour
Private Label on the Rise
Demography Is Boosting Sales of Retail Hygiene
Away-from-home Products Underdeveloped in Slovakia
Assortment of Green Products Remains Narrow, Albeit Increasing
Market Indicators
Table 8 Birth Rates 2006-2011
Table 9 Infant Population 2006-2011
Table 10 Female Population by Age 2006-2011
Table 11 Total Population by Age 2006-2011
Table 12 Households 2006-2011
Table 13 Forecast Infant Population 2011-2016
Table 14 Forecast Female Population by Age 2011-2016
Table 15 Forecast Total Population by Age 2011-2016
Table 16 Forecast Households 2011-2016
Market Data
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2006-2011
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2006-2011
Table 19 Tissue and Hygiene Retail Company Shares 2007-2011
Table 20 Tissue and Hygiene Retail Brand Shares 2008-2011
Table 21 Penetration of Private Label by Category 2006-2011
Table 22 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2006-2011
Table 23 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2011
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 6 Research Sources

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