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Sun Care in Malaysia


Description: Despite knowledge of the damage that the sun’s rays can do to the skin, Malaysian consumers are not in the habit of using sun protection, especially for the body. They prefer to apply general purpose body care that contains sun protection, such as Nivea Body UV Protection Lotion. Growing up under the sun, too busy to apply a further layer of sunscreen and oily/sticky feeling following application were some of the reasons generally given for sun care’s weak performance over the review period.

The Sun Care in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Aftersun, Self-Tanning, Sun Protection.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Sun Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.


Contents: Sun Care in Malaysia
Euromonitor International
May 2011
List of Contents and Tables
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Sun Care by Category: Value 2005-2010
Table 2 Sales of Sun Care by Category: % Value Growth 2005-2010
Table 3 Sun Care Premium Vs Mass % Analysis 2005-2010
Table 4 Sun Care Company Shares 2006-2010
Table 5 Sun Care Brand Shares by GBN 2007-2010
Table 6 Sun Care Premium Brand Shares by GBN 2007-2010
Table 7 Forecast Sales of Sun Care by Category: Value 2010-2015
Table 8 Forecast Sales of Sun Care by Category: % Value Growth 2010-2015
Table 9 Forecast Sun Care Premium Vs Mass % Analysis 2010-2015
Executive Summary
Positive Perception of Personal Grooming and Image Underpin Resilience
Natural Or Organic Lines Pique Interest of Consumers and Offer Potential To Players
International Companies Translate Their Expertise Into Brand Shares
Growth of Masstige Brands Spurs Expansion of Health and Beauty Retailers
Good Prospect for Beauty and Personal Care
Key Trends and Developments
Anti-ageing Trend Persists With Few Signs of Abating
Beauty Specialist Retailers Grow As Popular Retail Channel
Masstige Brands Gain Popularity
Natural Products Increasingly Well Received by Consumers
Astute Usage of Celebrities Wins Over Consumers
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2005-2010
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2005-2010
Table 12 Sales of Premium Cosmetics by Category: Value 2005-2010
Table 13 Sales of Premium Cosmetics by Category: % Value Growth 2005-2010
Table 14 Beauty and Personal Care Company Shares by NBO 2006-2010
Table 15 Beauty and Personal Care Company Shares by GBO 2006-2010
Table 16 Beauty and Personal Care Brand Shares by GBN 2007-2010
Table 17 Penetration of Private Label by Category 2005-2010
Table 18 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2005-2010
Table 19 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2010
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 22 Forecast Sales of Premium Cosmetics by Category: Value 2010-2015
Table 23 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2010-2015
Definitions
Summary 1 Research Sources




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