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Sun Care in Malaysia
Euromonitor International, May 2011, Pages: 22
Despite knowledge of the damage that the sun’s rays can do to the skin, Malaysian consumers are not in the habit of using sun protection, especially for the body. They prefer to apply general purpose body care that contains sun protection, such as Nivea Body UV Protection Lotion. Growing up under the sun, too busy to apply a further layer of sunscreen and oily/sticky feeling following application were some of the reasons generally given for sun care’s weak performance over the review period.
The Sun Care in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Aftersun, Self-Tanning, Sun Protection.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Sun Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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