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Sun Care in Venezuela


Description: Although consumer awareness about sun care continued developing among Venezuelans, many people had to reduce their purchasing frequency and make a more rational use of the products in 2010. While unit prices increased, people found it difficult to maintain the same consumption rate. For instance, Sundown’s sun protector in 120ml and SPF 50 presentation was priced at BsF117, similar to the daily wage earned by a large percentage of the population in 2010. As a result of the restricted demand,...

The Sun Care in Venezuela report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Aftersun, Self-Tanning, Sun Protection.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Sun Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.


Contents: Sun Care in Venezuela
Euromonitor International
June 2011
List of Contents and Tables
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Sun Protection by Factor: % Value Analysis 2005-2010
Table 2 Sales of Sun Care by Category: Value 2005-2010
Table 3 Sales of Sun Care by Category: % Value Growth 2005-2010
Table 4 Sun Care Premium Vs Mass % Analysis 2005-2010
Table 5 Sun Care Company Shares 2006-2010
Table 6 Sun Care Brand Shares by GBN 2007-2010
Table 7 Sun Care Premium Brand Shares by GBN 2007-2010
Table 8 Forecast Sales of Sun Care by Category: Value 2010-2015
Table 9 Forecast Sales of Sun Care by Category: % Value Growth 2010-2015
Table 10 Forecast Sun Care Premium Vs Mass % Analysis 2010-2015
Executive Summary
Reduced Consumption and Adverse Business Climate Limit Value Growth
Numerous Government Expropriations Increase Business Risks
Strong Competition With Multinationals Dominating Most Categories
Health and Beauty Retailers Remain Significant for Bpc Products
Low Value Growth for Forecast Period Thanks To Adverse Economic Environment
Key Trends and Developments
Business Environment Becomes More Challenging for Private Companies
Lowering Consumption in the Context of Recession
Multi-benefits Remain A Key Factor in Launches
Electric Crisis Limits Operations of Companies and Imposes Higher Costs
Strong Beauty Culture Favours the Beauty and Personal Care Industry
Market Data
Table 11 Sales of Beauty and Personal Care by Category: Value 2005-2010
Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2005-2010
Table 13 Sales of Premium Cosmetics by Category: Value 2005-2010
Table 14 Sales of Premium Cosmetics by Category: % Value Growth 2005-2010
Table 15 Beauty and Personal Care Company Shares by NBO 2006-2010
Table 16 Beauty and Personal Care Company Shares by GBO 2006-2010
Table 17 Beauty and Personal Care Brand Shares by GBN 2007-2010
Table 18 Penetration of Private Label by Category 2005-2010
Table 19 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2005-2010
Table 20 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2010
Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 23 Forecast Sales of Premium Cosmetics by Category: Value 2010-2015
Table 24 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2010-2015
Definitions
Summary 1 Research Sources




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