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Tissues in Norway


Description: There was a growing focus on hygiene in the wake of the swine flu epidemic towards the end of the review period, which resulted in the growing use of both boxed facial tissues and pocket handkerchiefs. Consumers became more concerned about preventing germs spreading from sneezes or coughs, with this supporting good volume growth of 4% in 2009 over the previous year.

The Away from Home Tissues and Hygiene in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014illustrate how the market is set to change.

Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Tissue and Hygiene industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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Contents: Tissues in Norway
Euromonitor International
May 2010
List of Contents and Tables
Executive Summary
Growth Continues As Consumers Trade Up
Economic Downturn Has Slight Impact
Trio of Strong Leaders Dominate Sales
Consumers Switch To Distribution Channels Offering Value
Stronger Growth Ahead Thanks To Premiumisation
Key Trends and Developments
Ageing Population Shapes Growth
Growing Interest in Private Label Products
Distribution Shifts To More Affordable Channels As Consumers Seek Value
Ecological Concerns Increasingly Impact Players and Consumers
Hygiene Plays An Increasingly Important Role in Consumers' Lives
Market Indicators
Table 1 Birth Rates 2004-2009
Table 2 Infant Population 2004-2009
Table 3 Female Population by Age 2004-2009
Table 4 Total Population by Age 2004-2009
Table 5 Households 2004-2009
Table 6 Forecast Infant Population 2009-2014
Table 7 Forecast Female Population by Age 2009-2014
Table 8 Forecast Total Population by Age 2009-2014
Table 9 Forecast Households 2009-2014
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Sector: Value 2004-2009
Table 11 Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2004-2009
Table 12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2004-2009
Table 13 Retail Sales of Tissue and Hygiene by Sector and Distribution Format: % Analysis 2009
Table 14 Penetration of Private Label by Sector 2004-2009
Table 15 Forecast Retail Sales of Tissue and Hygiene by Sector: Value 2009-2014
Table 16 Forecast Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Duni As
Strategic Direction
Key Facts
Summary 2 Duni AS: Key Facts
Summary 3 Duni AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Duni AS: Competitive Position 2009
Jordan As
Strategic Direction
Key Facts
Summary 5 Jordan AS: Key Facts
Summary 6 Jordan AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Jordan AS: Competitive Position 2009
Metsä Tissue As
Strategic Direction
Key Facts
Summary 8 Metsä Tissue AS: Key Facts
Summary 9 Metsä Tissue AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Metsä Tissue AS: Competitive Position 2009
Midelfart Sonesson As
Strategic Direction
Key Facts
Summary 11 Midelfart Sonesson AS: Key Facts
Summary 12 Midelfart Sonesson AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Midelfart Sonesson AS: Competitive Position 2009
Nycomed Pharma As
Strategic Direction
Key Facts
Summary 14 Nycomed Pharma AS: Key Facts
Summary 15 Nycomed Pharma AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 Nycomed Pharma AS: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Retail Sales of Tissues by Subsector: Value 2004-2009
Table 18 Retail Sales of Tissues by Subsector: % Value Growth 2004-2009
Table 19 Tissues Retail Company Shares 2005-2009
Table 20 Tissues Retail Brand Shares 2006-2009
Table 21 Forecast Retail Sales of Tissues by Subsector: Value 2009-2014
Table 22 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2009-2014




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