Toys and Games in France

Euromonitor International, November 2012, Pages: 51

Overall toys and games recorded a small decrease in value terms in 2011. The uncertain economic climate did not impact traditional toys and games. The French did not apply the trend of lower purchasing power to their children as it is a matter for adults. However, video games could not benefit from such a trend. Consumers showed highest price sensitivity by moving onto digital gaming to save money. Additionally, video games suffered from a lack of product innovation within video game software...

Euromonitor International's Toys and Games in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Toys and Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

TOYS AND GAMES IN FRANCE
Euromonitor International
November 2012

LIST OF CONTENTS AND TABLES

Executive Summary
Toys and Games Challenged the Recessionary Economic Climate in 2011
An Industry Boosted by Demographic, Culture and Influence of Video Games
International Key Players Shaped the Competitive Environment
Distribution Landscape Remained Consolidated in Toys and Games
Toys and Games Should See A Bright Future
Key Trends and Developments
the Economic Crisis Divided Sales of Toys and Games
Internet Led To A Change of Purchasing Patterns
the Rise of Digital Gaming
Licencing Boosted Sales Value of Toys and Games
Market Data
Table 1 Sales of Toys and Games by Category: Value 2006-2011
Table 2 Sales of Toys and Games by Category: % Value Growth 2006-2011
Table 3 Toys and Games Company Shares by Value 2008-2011
Table 4 Toys and Games Brand Shares by Value 2008-2011
Table 5 Sales of Toys and Games by Distribution Format: % Analysis 2006-2011
Table 6 Forecast Sales of Toys and Games by Category: Value 2011-2016
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources
Gameloft SA in Toys and Games (france)
Strategic Direction
Key Facts
Summary 2 Gameloft SA: Key Facts
Summary 3 Gameloft SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Gameloft SA: Competitive Position 2011
Hasbro France SA in Toys and Games (france)
Strategic Direction
Key Facts
Summary 5 Hasbro France SA: Key Facts
Summary 6 Hasbro France SAS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Hasbro France SA: Competitive Position 2011
King Jouet Suisse SA in Toys and Games (france)
Strategic Direction
Key Facts
Summary 8 King Jouet SA: Key Facts
Summary 9 King Jouet SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 10 King Jouet SA: Private Label Portfolio
Competitive Positioning
Summary 11 King Jouet SA: Competitive Position 2011
Mattel France SA in Toys and Games (france)
Strategic Direction
Key Facts
Summary 12 Mattel France SAS: Key Facts
Summary 13 Mattel France SAS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 Mattel France SAS: Competitive Position 2011
Meccano France in Toys and Games (france)
Strategic Direction
Key Facts
Summary 15 Meccano SA: Key Facts
Summary 16 Meccano SA: Operational Indicators
Company Background
Production
Summary 17 Meccano SA: Production Statistics 2011
Competitive Positioning
Summary 18 Meccano SA: Competitive Position 2011
Micromania France SA in Toys and Games (france)
Strategic Direction
Key Facts
Summary 19 Micromania France SA: Key Facts
Summary 20 Micromania France SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 21 Micromania France SA: Competitive Position 2011
Ubisoft Entertainment SA in Toys and Games (france)
Strategic Direction
Key Facts
Summary 22 Ubisoft Entertainment SA: Key Facts
Summary 23 Ubisoft Entertainment SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 24 Ubisoft Entertainment SA: Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 8 Sales of Traditional Toys and Games by Category: Value 2006-2011
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2006-2011
Table 10 Traditional Toys and Games by Type: % Value Breakdown 2006-2011
Table 11 Traditional Toys and Games Company Shares by Value 2008-2011
Table 12 Traditional Toys and Games Brand Shares by Value 2008-2011
Table 13 Sales of Traditional Toys and Games by Distribution Format: % Analysis 2006-2011
Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2011-2016
Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 16 Sales of Video Games by Category: Value 2006-2011
Table 17 Sales of Video Games by Category: % Value Growth 2006-2011
Table 18 Video Games Software by Type: % Value Breakdown 2006-2011
Table 19 Video Games Company Shares by Value 2008-2011
Table 20 Video Games Brand Shares by Value 2008-2011
Table 21 Video Games Hardware Company Shares by Value 2008-2011
Table 22 Video Games Hardware Brand Shares by Value 2008-2011
Table 23 Video Games Software Company Shares by Value 2008-2011
Table 24 Video Games Software Brand Shares by Value 2008-2011
Table 25 Digital Gaming Company Shares by Value 2008-2011
Table 26 Digital Gaming Brand Shares by Value 2008-2011
Table 27 Sales of Video Games by Distribution Format: % Analysis 2006-2011
Table 28 Sales of Video Games Hardware by Distribution Format: % Analysis 2006-2011
Table 29 Sales of Video Games Software by Distribution Format: % Analysis 2006-2011
Table 30 Forecast Sales of Video Games by Category: Value 2011-2016
Table 31 Forecast Sales of Video Games by Category: % Value Growth 2011-2016

Ubisoft Entertainment SA
Infogrames Entertainment SA

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